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Top Branding Campaigns @ Coffee Day

Date post:28-Nov-2014
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  • 1. Top Campaigns
  • 2. Brands
  • 3. Brands
  • 4. ToyotaCampaig n Obje c tive : New car launch EtiosCampaig n Duratio n : 2 MonthsS c o pe Of Cafe s : 180 cafes and 60 Xpress outletsCampig n Dynamic s : Database collection, immediate gratification of coffee coupon tothe customer.(111000+le ads g e ne rate d)To uc h Po ints At Cafe s : Dangler, drop box, table sticker, leaflets, coupons
  • 5. ToyotaDangler Table Mat
  • 6. Toyota Leaflet Drop BoxFreeCoffeeCoupon
  • 7. AxeCampaig n Obje c tive : Axe Twist Launch New FragranceCampaig n Duratio n :1 MonthsS c o pe Of Cafe s : 50 CafesCampig n Dynamic s : TRI COLOR BEVERAGE AXE Twist, on Purchase Of 2Beverages 1 AXE Glass Free, also With Every Beverage A Fragrance Card WasGiven Out To Each Customer.To uc h Po ints At Cafe s :Tent Cards / Coasters / Fragrance Cards / 2 Drinks FreeGlass
  • 8. AxeTent Card Axe Beverage- Twister
  • 9. Bajaj PulsarCampaig n Obje c tive : Bike re-launch pulsar 135ccCampaig n Duratio n : 1 MonthS c o pe o f Cafe s : 35 Cafes for bike display,150 cafes for static visibility.Camping Dynamic s : Lead generation through promoter in 35 cafes and brandingexercise. (7500 le ads g e ne rate d)To uc h Po ints at Cafe s : Standee , bike display, promoter, tent card on tables.
  • 10. Bajaj PulsarBike Display
  • 11. Bajaj Pulsar Standee
  • 12. Bajaj Pulsar Tent Cards
  • 13. Nissan MicraCampaig n Obje c tive : New car launch MicraCampaig n Duratio n : 1 MonthsS c o pe o f Cafe s : 150 Cafes.Campig n Dynamic s : Branding at cafes.To uc h Po ints at Cafe s : Tent card on tables
  • 14. Nissan Micra Tent Cards
  • 15. NikeCampaig n Obje c tive : New sports apparel launchCampaig n Duratio n: 1 MonthsS c o pe o f Cafe s : 70 Cafes.Campig n Dynamic s : Q-codes on wall visual and standee for customerdownloads to account for clicks on print media.(Q codes technology was used ina medium for the first time)To uc h Po ints at Cafe s : Wall visual and standee at cafes
  • 16. Nike Wall Visual
  • 17. NikeStandee
  • 18. Cadbury 5 StarCampaig n Obje c tive : Customer Engagement For Fun Aspect Of The Brand.Campaig n Duratio n : 1 MonthS c o pe Of Cafe s : 200CAMPIGN Dynamic s : Each Table Had A J igsaw Puzzle To Be Solved For A ContestAnd Winners Were Gratified By The Brand.To uc h Po ints At Cafe s : J igsaw Puzzle Mat At The Tables
  • 19. Cadbury 5 Star Cadbury Puzzle
  • 20. Cadbury 5 StarTable Mat
  • 21. X-BoxCampaig n Obje c tive : To reach out to the customer for product experience.GAMING ZONECampaig n Duratio n : 6 MONTHSS c o pe o f Cafe s : 10Campig n Dynamic s : The customer could play the games on X BOX and would sharetheir feedback.(very prime high footfall cafes were targeted and there was immenseresponse to the gaming zone)To uc h Po ints at Cafe s : table sticker with play creative, X Box installed at cafes.
  • 22. X-Box Kiosk
  • 23. X-Box Kiosk
  • 24. ITC- FiamaCampaig n Obje c tive :Product And Brand LaunchCampaig n Duratio n : 2 MonthsS c o pe o f Cafe s : 150 CafesCampaig n Dynamic s : To Target All Female Customer Walk Ins At Cafes WithInstant Gratification By The Brand.To uc h Po ints at Cafe s : Sampling Of Fiama/ Vivel Gift Packs To FemaleCustomers/Wall visuals/Standee/Tent Cards/Drop Box Contest Forms.
  • 25. ITC- Fiama Wall Visual Drop Box Standee
  • 26. ITC- FiamaSampling Poster Tent CardLeaflet
  • 27. Sony- PSPCampaig n Obje c tive : To venture an interesting campaign that could establish directcontact with the customers.Campaig n Duratio n : 1 monthS c o pe o f Cafe s : 60 CafesCampaig n Dynamic s : Sony PSP was installed at all tables for the customer toexperience the product.To uc h Po ints at Cafe s : Promoter/tent card/floor sticker
  • 28. Sony- PSP Tent CardFloor Stickers
  • 29. Sony- PSPTent Card
  • 30. HUL- Fair & LovelyCampaig n Obje c tive : Product & brand launch forget marksCampaig n Duratio n: 45 DaysS c o pe o f Cafe s ; 125 CafesCampig n Dynamic s : From a teaser at the caf to direct customer contact toemphasis forget marksTo uc h Po ints at Cafe s : Dangler/ tissue paper holder/ tent card/ push pull
  • 31. HUL- Fair & Lovely Danglers
  • 32. HUL- Fair & LovelyPush- Pull Tissue Paper
  • 33. LogitechCampaig n Obje c tive : Product launch MP3Campaig n Duratio n: 1 MonthS c o pe o f Cafe s : 16 CafesCampig n Dynamic s : A promoter would approach the interested customers to explainthe product featuresTo uc h Po ints at Cafe s : Kiosk & promoter/ danglers / push/pull stickers on the frontglass faade / table stickers on all the tables
  • 34. LogitechPush- Pull Kiosk
  • 35. VodafoneCampaig n Obje c tive : Blackberry blast-were the blackberry boysCampaig n Duratio n : 2 MonthsS c o pe o f Cafe s : 150 CafesTo uc h Po ints at Cafe s : Glass faade poster on the entrance door / tent card/poster on notice board.
  • 36.

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