Date post: | 05-Dec-2014 |
Category: |
Marketing |
Upload: | carole-seawert |
View: | 43 times |
Download: | 2 times |
Top Copywriting TipsPart 3
caroleseawert.co.uk@caroleseawert
Top Tip no 16
Make sure you get a full and detailed brief
Top Tip no 17
Are you guilty of 'we-ing' all over your copy?
Top Tip no 17
…use 'you' and 'yours' not 'we' and 'our'.
Top Tip no 18
Your goal is to get your reader to understand…
Top Tip no 18
….respond and take action.
Top Tip no 19
Draw up a detailed profile of your target audience.
Top Tip no 19
That way, you can really get inside the head of your reader.
Top Tip no 20
Writing for readers who aren’t fluent in English?
Top Tip no 20
You may understand 'Keep it under your hat’.
But will they?