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Top Digital Marketing Trends for 2015

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  • #AISMediaEdu

    Thomas Harpointner CEO & Founder, AIS Media Inc.

    Your presenter

  • Lift. Brand Awareness

    Customer Engagement

    Conversion Rates

    Delivered. TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • Our Offices

    Digital Marketing Strategy

    User Experience (UX) Design

    Lead Generation & Online Sales Programs

    Digital Marketing (SEO / PPC / Email)

    Conversion Rate Optimization (CRO)

    CRM Selection & Implementation

    Marketing Automation

    Sales Process Alignment

    Content Journey Mapping

    Lead Management

    Founded 1997

    Atlanta Dallas

  • Featured Clients

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • Award-Winning Creative & Marketing Team

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • Where Youve Seen Us

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • SOCIAL

    CRM & MA

    ANALYTICS

    SEARCH EMAIL

    CONTENT

    DESIGN

    STRATEGY

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • SHIFTING BUDGETS

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015 The Mobile Revolution is OVER

  • 11%

    14%

    16%

    17%

    18%

    19%

    34%

    26%

    37%

    34%

    28%

    46%

    51%

    42%

    53%

    40%

    35%

    43%

    27%

    22%

    13%

    7%

    6%

    14%

    9%

    7%

    7%

    10%

    3%

    3%

    1%

    3%

    2%

    1%

    1%

    Social Media

    Paid Search

    Organic Search (SEO)

    Email

    Display Ads

    Content Marketing

    Mobile

    Projected Budget Changes in 2015 According to Marketers Worldwide, By Channel

    Significant Increase Some Increase Status Quo Some Reduction Significant Reduction

    Source: Econsultancy, Enterprise Priorities in Digital Marketing: Exploring the Investment in Technology and Marketing for a Customer-Centric

    Future in association with Teradate, Sep 30, 2014

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • MOBILE FIRST, BUT NOT ONLY

  • MOBILE FIRST, BUT NOT ONLY

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    The multi-device,

    multi-tasking user.

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    Mobile users have half the bandwidth

    and are twice as impatient.

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    60% of mobile users expect sites

    to load in 3 seconds or less. Compuware

  • 67% of users are more

    likely to make a

    purchase off a website

    that is mobile friendly

    Mobile First Marketing / Mobile First Design

    http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • From mouse to finger

    From clicking to scrolling

    http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html

    TRANSFORMATION 2015 | #AISMediaEdu

    Old mouse

    New mouse

    Top DIGITAL MARKETING Trends for 2015

  • Design for small

    screens and really

    LARGE ones.

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    48% say they feel frustrated and annoyed when

    they get to a site thats not mobile-friendly

    36% said they felt like theyve wasted their time

    by visiting those sites

    52% said that a bad mobile experience made

    them less likely to engage with a company

    48% said that if a site didnt work well on their

    smartphones, it made them feel like the

    company didnt care about their business

    http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html

  • DATA

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    Shift from creative-driven

    to data-driven marketing

  • REAL-TIME MARKETING

  • Be timely. Relevant. Accurate.

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • Mobile Surpassing Desktop

    54.9

    61.6

    69.2

    77.1

    85.9 85.6

    19.7

    30.7

    46

    63.7

    85.9

    113.4

    0

    20

    40

    60

    80

    100

    120

    2011 2012 2013 2014 2015 2016

    Billi

    on

    s

    Mobile vs. PC Local Search Volume Forecast

    Desktop Mobile

    Source: BIA/Kelsey

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • $4.92

    $8.72

    $12.85

    $17.87

    $21.73

    $25.69

    2013 2014 2015 2016 2017 2018

    U.S. Mobile Search Ad Spending 2013 - 2018

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • CONTENT MARKETING

  • Source: Content Marketing Institute, 2015 Benchmarks, Budgets, and Trends North America.

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    58% of B2B marketers

    plan to increase their content

    marketing budgets in 2015

  • Top DIGITAL MARKETING Trends for 2015

    TRANSFORMATION 2015 | #AISMediaEdu

    Shift from focus on content

    creation to content

    AMPLIFICATION

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

    Social Media

    SEO Content

  • CONTENT MARKETING

    Content Convergence Be timely. Relevant. Accurate.

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • 52%

    57%

    69%

    74%

    75%

    81%

    83%

    84%

    Upsell / Cross-Sell

    Customer Evangelism

    Custome Retention

    Lead Nurturing

    Sales

    Engagement

    Lead Generation

    Brand Awareness

    Organizational Goals for

    B2B Content Marketing

    Source: Econsultancy, Enterprise Priorities in Digital Marketing: Exploring the Investment in Technology and Marketing for a Customer-Centric Future

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • 3%

    14%

    48%

    35%

    Unsure

    No Content Marketing Strategy

    Yes, but not documented

    Yes, and it is documented

    Percentage of B2B Marketers Who Have a

    Content Marketing Strategy

    Top DIGITAL MARKETING Trends for 2015

    TRANSFORMATION 2015 | #AISMediaEdu

    Source: Content Marketing Institute, 2015 Benchmarks, Budgets, and Trends North America.

  • 11%

    2%

    32%

    46%

    9%

    Unsure

    Decrease

    Remain the Same

    Increase

    Significantly Increase

    B2B Content Marketing Spending (Over the Next 12 Months)

    Source: Content Marketing Institute, 2015 Benchmarks, Budgets, and Trends North America.

    TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015

  • Awareness Consideration Decision

    Videos

    Trend Reports

    Live Events

    Demo Videos

    Interactive Videos

    Calculators

    eBooks & Guides

    eNewsletters

    Testimonials

    Analyst Reports

    Case Studies

    Whitepapers

    Feature Guides

    Infographics Articles

    Webinars

    Quizzes & Widgets

    Possible Solution

    Interest

    Researching Options

    Evaluating Products

    Narrowing Field

    Social Vetting

    Negotiation

    Decision

    Photos

    Buye

    r Com

    mitm

    ent L

    evel

    Ratings & Reviews

    Copyright AIS Media, Inc. 2014

    Top DIGITAL MARKETING Trends for 2015

    TRANSFORMATION 2015 | #AISMediaEdu

    Delivering the right content in the right format at the right time

  • SOCIAL MEDIA EVOLVES

  • TRANSFORMATION 2015 | #AISMediaEdu

    Top DIGITAL MARKETING Trends for 2015 Social Commerce

    Social commerce sales are forecasted to represent 5% of all

    online retail revenue in 2015.

    Half of social media driven purchasing happens within one week

    of sharing, tweeting, liking or favoriting the product.

    70% of marketers have successfully gained new customers via

    social networks.

  • Top DIGITAL MARKETING Trends for 2015

    TRANSFORMATION 2015 | #AISMediaEdu

    By 2015 internet advertising will make up nearly 25% of the

    entire ad market. Paid Ads are becoming unavoidable.

    92% of marketers advertise on Facebook

    35% of marketers advertise on YouTube

    24% of marketers advertise on LinkedIn

    23% of marketers advertise on Twitter

    Source: Social Media Examiner

    Social Advertising

  • Googles John Mueller stated that it can

    take up to 9 months for disavow files to be

    completely taken into account.

    Negative SEO attac

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