Digital Marketing Trends for Healthcare in 2016

Agenda1. Content Remains

King2. Mobile Content3. Video Content4. Social Media

Content5. In App Usage

Content is King

72

% OF INTERNET USERSSAID THEY LOOKED ONLINE FOR HEALTH INFORMATION OF ONE KIND OR ANOTHER IN THE PAST YEAR.

CREATE MEANINGFUL, UNIQUE CONTENT THAT WILL DRAW USERS IN DURING THEIR INITIAL SEARCHES AND HELP THEM TO EDUCATE THEMSELVES. THIS IS STEP ONE! Source: http://www.pewinternet.org/2013/01/15/health-online-2013 / http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/

ReachSearch

Mobile Content

● 80% of local searches are conducted from a mobile phone!

● Test your sites Mobile Friendliness: ○ Google’s Mobile Frien

dly Test ○ Google Webmaster To

ols Mobile Usability Report

http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/

Video Content

80

% OF INTERNET USERSSAID THEY LOOKED ONLINE FOR HEALTH INFORMATION OF ONE KIND OR ANOTHER IN THE PAST YEAR.

CREATE MEANINGFUL, UNIQUE CONTENT THAT WILL DRAW USERS IN DURING THEIR INITIAL SEARCHES AND HELP THEM TO EDUCATE THEMSELVES. THIS IS STEP ONE! Source: http://www.pewinternet.org/2013/01/15/health-online-2013 / http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/

ReachSearch

Social Media Content

More than 40%

Of consumers say that information found on

their social media channels affects the

way that they deal with their health.

Social Media

90% of people

Surveyed from 18-24 years of age said they would trust

information shared by others on their

social media networks.

41% of people

Reported that content read on social media

would affect their choice of a specific doctor, hospital, or

medical facility.

Parents are more likely

To seek medical answers online. 22% use Facebook closely

followed by 20% using YouTube as their

platform of choice.

Source: http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/

11 Copyright 2015, ReachLocal, Inc. In App Usage

● App consumption is poised to overtake mobile website usage over the course of the next several years.○ Be concepting ideas

for mobile apps for your business

○ Ensure you are leveraging in-app advertising

https://developers.google.com/app-indexing/introduction?hl=en http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/

Thank you!