Home >Documents >Top digital marketing trends for Healthcare in 2016

Top digital marketing trends for Healthcare in 2016

Date post:14-Jan-2017
Category:
View:2,291 times
Download:1 times
Share this document with a friend
Transcript:

PowerPoint Presentation

Digital Marketing Trends for Healthcare in 2016

AgendaContent Remains KingMobile ContentVideo ContentSocial Media ContentIn App Usage

Content is King

72%

OF INTERNET USERSSAID THEY LOOKED ONLINE FOR HEALTH INFORMATION OF ONE KIND OR ANOTHER IN THE PAST YEAR. CREATE MEANINGFUL, UNIQUE CONTENT THAT WILL DRAW USERS IN DURING THEIR INITIAL SEARCHES AND HELP THEM TO EDUCATE THEMSELVES. THIS IS STEP ONE! Source: http://www.pewinternet.org/2013/01/15/health-online-2013 / http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/ ReachSearch

In the initial stages of the searching process or the top of the funnel as we like to call it, patients are not interested in reviews or ratings. Patients are seeking real, valuable, educational content that will help them to make a choice on what step they need to take next in their healthcare journey. Create meaningful, unique content that will draw users in during their initial searches and help them to educate themselves. This is step one.

Mobile Content

5

80% of local searches are conducted from a mobile phone!Test your sites Mobile Friendliness: Googles Mobile Friendly Test Google Webmaster Tools Mobile Usability Report

http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/

Approximately 80% of mobile searches are conducted from a mobile phone. With numbers like this, you can not afford to have a website that is not fully optimized for mobile usage! See how your are doing by running your website through these two tools from Google: The first one is Googles Mobile Friendly Test, and the second is the Mobile usability Report within your Google Webmaster Tools account. If you request these slides youll find the hyperlink within the text, but you can also simply type the names into Google get the link that way as well. 6

Video Content

7

80%

OF INTERNET USERSSAID THEY LOOKED ONLINE FOR HEALTH INFORMATION OF ONE KIND OR ANOTHER IN THE PAST YEAR. CREATE MEANINGFUL, UNIQUE CONTENT THAT WILL DRAW USERS IN DURING THEIR INITIAL SEARCHES AND HELP THEM TO EDUCATE THEMSELVES. THIS IS STEP ONE! Source: http://www.pewinternet.org/2013/01/15/health-online-2013 / http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/ ReachSearch

In the initial stages of the searching process or the top of the funnel as we like to call it, patients are not interested in reviews or ratings. Patients are seeking real, valuable, educational content that will help them to make a choice on what step they need to take next in their healthcare journey. Create meaningful, unique content that will draw users in during their initial searches and help them to educate themselves. This is step one.

Social Media Content

9

More than 40%

Of consumers say that information found on their social media channels affects the way that they deal with their health. Social Media90% of peopleSurveyed from 18-24 years of age said they would trust information shared by others on their social media networks.

41% of peopleReported that content read on social media would affect their choice of a specific doctor, hospital, or medical facility. Parents are more likelyTo seek medical answers online. 22% use Facebook closely followed by 20% using YouTube as their platform of choice.

Source: http://mktgessentials.com/top-5-marketing-trends-for-healthcare-in-2016/

In App Usage

#Copyright 2015, ReachLocal, Inc.

App consumption is poised to overtake mobile website usage over the course of the next several years.Be concepting ideas for mobile apps for your businessEnsure you are leveraging in-app advertisinghttps://developers.google.com/app-indexing/introduction?hl=en http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/

App consumption is poised to overtake mobile website usage over the course of the next several years, this brings up two key points: the first is to be working withyour creative team on concepts for your own mobile app. to and the second ensure you are leveraging in-app advertising

Google has offered app indexing for a while, but as the ranking possibilities for apps become more complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A mobile-optimized site works wonders for appealing to the mobile crowd, but soon, apps will begin to replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. Were still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business owners perspectives.12

Thank you!

Click here to load reader

Embed Size (px)
Recommended