Top disruptive retail trends that dominated 2015

© 2015 Openbravo Inc. All Rights Reserved. 1

Top Disruptive Retail Trends that Dominated 2015. What to Expect of 2016?


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Gunendra Patil

Elena Martinez

Retail & Content

Marketing Specialist

@ Openbravo

VP of Retail & Travel Industry Head

@ Happiest Minds

Today’s Presenters


What happened in Retail this 2015

What customers expect from 2016 and how

retailers will be ready for

Recommendations for Retailers

Q&A

Today’s agenda



2015 continued to be a year of Digital Transformation

What happened in this 2015

The combination of digital & physical elements are creating

new forms of value. Here some examples of AR to enhance

the physical showroom experience

Credit: Ferrari AR app Credit: Lego “Digital Box”



Demographic Behaviors of 2015

Shopping is Social

and Mobile is the Medium

Credit: Olapic.com



Disruption Creates both Risk and Opportunity

Should we blame the

shift to e-commerce?

But the majority of

sales still happen in

the brick-and-mortar!

Missing excellence in

store operations



Where is the Opportunity?

Credit: Razorshop

Credit: Oak Labs RFID Product Identification

Mobile Payments

Digitally transformed fitting room

Digital signage, mobil POS systems


The use of digital technologies for enhanced customer

experience

1. 2015 was for mobile adoption, 2016 will be for

payments

2. IoT Technologies for engagement

3. Personalization and recommendation

4. Omnichannel experience

What Customers Expect from 2016



1. Why Payments in 2016


Traction from majors like Apple, Google, Samsung,

Facebook and banks

Integrated deals and discounts with wallets

Legal push at towards chip and pin cards

Enhanced Security and increased trust


2. Internet Device Usage Trends

World

Population

Connected

Devices

6.3 Billion 6.8 Billion 7.2 Billion 7.6 Billion

500 Million 12.5 Billion 25 Billion 50 Billion

0.08 1.84 3.47 6.58 Connected

Devices per

person 2003 2010 2015 2020 More

connected

devices than

people source: CISCO IBSG, April 2011


IoT for Customer Engagement

Beacons: Identify customer much before POS

• iBeacons

• Eddystone Beacon (Google Beacon)

• LiFi Beacon

• Samsung beacons

• Paypal

• Facebook



Human Digital Convergence: What does it mean?

For the Consumer:

Receive similar in-store experience that they experience

online

Receive personalized offers and promotions while they

are in the store

Receive real-time rewards and points based on their

shopping patterns

For the Store Associate/ Business User (Merchandiser):

Capture foot traffic and understand path to purchase

Real-time visibility to effectiveness of campaigns and

promotions

Real-time access to dashboard and comprehensive

analytics from any device



3. Personalized Experiences - The New Normal

Online, mobile, in-store

Inspire & delight

Increasing competition

Experience vs. merchandise

75% of shoppers want retailers to use personal

information to improve shopping experience.

Personalized & contextual

Flat growth, lower traffic

Shopper:

“Know me & make it easy.” Retailer:

“How do I keep pace?”


Personalization – Systems of Intelligence & Engagement

Systems of

Record

Systems of

Intelligence

Systems of

Engagement Mobile Social Web /

Communities Email Phone Catalog

POS Inventory Distribution eCommerce Merchandize

Enterprise

Data Location Big Data Predictive

Models

Insights &

Visualization

Living in the moments of customers

offering hyper personalized contextualized experiences

drive loyalty & life time value

We help our customers create Systems of Intelligence

& Systems of Engagement for sustained differentiation


4. Omnichannel Experience


Stores enabling eCom in Store for endless aisle for

inventories

eCommerce will drive for augmented reality for store-

like experience

Customer identification and navigation at the store

entrance

Assisted selling by empowered store associates

Mobile point of sale will become significant


4. Omnichannel Experience


• Use of Mobile, Beacons, GSM

signals enabling customer

identification

• Capture customer details as

soon as she enters in the store

• Identify her patterns and

behavior in the store

• Provide personalized

promotions and understand

their path to purchase

• Offer concierge services to

the entitled customers


2016: The Year for Customer Engagement

Cultivate your customers, develop an emotional bond,

encourage customer

collaboration and advocacy


Recommendation for Retailers


Make sure you have the vision

in-house

Count with the right technology

to move forward

Move from channel focused to

customer centric

Adopt technology for a superb

customer experience

Invest in your customer

advocates, they will be your best brand asset


Thank you very much for your attention

Web: www.openbravo.com/contact

www.happiestminds.com/enquiryform

Email: [email protected]

[email protected]


http://www.openbravo.com/contact

http://www.happiestminds.com/enquiryform

mailto:[email protected]

mailto:[email protected]

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