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Top Game Changing Marketing Trends - March 2016

Date post:12-Jan-2017
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Digital Marketing Activities With the Greatest Commercial Impact in 2016

Trends In Consumer Purchase BehaviourThe graphic shows how involved today's purchase decision is. Over a 35 day period it averaged 9 visits to 5 different websites amounting to 34 minutes in total. The influence of online channels is clear with 82% of purchasers researching online against 4% using offline only.

Google announced increase in mobile-friendly update factors, but don't expect another Mobilegeddon.The mobile - friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

Instagram May Change Your Feed andPersonalizing It With an AlgorithmYou will see the latest news at the top. The further back you scroll, the older the material gets.

Wikipedia developing speech engine for visually impaired usersThe platform, which will be optimised for Wikipedia, would be available as open source and usable by any website that uses MediaWiKi an open-source wiki package. Following the development of English, Swedish and Arabic speech engines by September 2017, the service would be extended for rest of the 280 languages Wikipedia is available for.

Delivering a connected customer experience becomes increasingly critical for companies

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