Top Hat Apps

Business OverviewJune 2011

The Opportunity

The burgeoning tablet market — buoyed by the iPad — really started to take shape in 2010. According to a new report from eMarketer, tablet sales are expected to increase more than 400% by 2012.

eMarketer estimates that more than 81.3 million tablets will be sold in 2012, up from the estimated 15.7 million units sold worldwide in 2010. Much of that growth, like the entire tablet boom, is expected to be fueled by the iPad.

eMarketer estimates that the iPad currently represents 85% of tablet sales in 2010, and while the firm believes Apple’s marketshare will dip in the coming 24 months, it will continue to lead the category.

The report suggests that in 2012, the iPad could sell more than 56.1 million units and represent 69% of total tablet sales.

These are bold predictions, especially as competitors line up to take Apple head-on in the space. Still, with the rapid adoption that the iPad is already seeing across a variety of different industries, the iOS app ecosystem could conceivably remain a big draw.

The study also estimates that the tablet boom will continue to expand worldwide. eMarketer estimates that 62% of tablet sales in 2010 are from the U.S. By 2012, that share is expected to drop to 50%

China

Overview

Top Hat plans to build a global network of mobile gamers and then monetise this audience.

It will offer tools, services to developers to Build a global games channel.

A Top Hat profile is portable between apps andCross platform (similar to a Mii on Nintendo Wii)

Strategy

The company is building tools and engines that allow applicattions to be developed and deployed at low cost. It will use these engines to work with 3rd party developers to build a global games channel.

Phase #1 Develop the tool set, APIWork with developers on a fee basis – a typical game is commissioned for $2000Build the audience

Target 1m Players

Phase #2Publish the toolsRelease the tools to developers for free

Target 10m Players

Phase #3 Montetise the audienceGaming, competitions, virtual currencyRevenue share with developers

Target 100m Players

Tools

The company has invested in a series of development tools to enable the rapid development of applications by non-programmers

This can be compared to the Flash Engine from Adobe that was used to create rich media apps for the web. The componenst are as follows. At present these tools are beign used exclusively in-house but will be released free of charge to developers.

Content Creation Tool.

The content creation tool allows a designer to create a page layout for an application or a game

Web Services APIThe web services API delivers a series of web/database driven XML API's that

Run Time Engine

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Virtual Currency

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Bet Management

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Portfolio

Casino

Classic Games

Adventure Games

Magazines

Kids Books

Winga Mobile Objectives

Harvest username email addresses Tutorial to allow people to play for fun Betting Interface

HTML 5 ( Android , Iphone, Ipad) Native App (Iphone, Ipad)

Note the launching of an app with real gaming is subject to Apple delays

CasinoTVThe casino product is a virtual currency driven play for fun. This means that the

product is fully legal in all juristictions and compatible with Apples gaming policy for the App Store. The product features

Roulette Blackjack Slots Baccarat

A Phase #1 version was released (Roulette only) is being downloaded by 500 people per day. Future versions will introduce

Multiplayer – players will be able to choose a table and then play alongside other players – with Chat etc

Virtual Chips – players can purcchase virtual Chips to enter live dealer rooms

Live Dealer Rooms – we will introduce a live Casino experience

Play for Real. The company will work with existing licensed partners in legal territories to offer a play for real money experience. The company currently has a deal in UK and Italy and will launch this in Q3 2011

Developer Portfolio

Web4Pro

Ukraine

Casino Portfolio – Roulette, Slots, Poker, Blackjack

Facebook Viewer

Magazine Viewer

Tuvinh IWM Ltd

China

Chinese Multiplayer Classic Games

Mahjong, Chess, Go , Reversi

Anko Software

Russia

Game editor, Scripting Language

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