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Top Holiday Ecommerce Trends - Call out discounts & pricing on category images & links

Date post:14-Jan-2017
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  • Call Out Discounts & Pricingon Category Images & Links

    Walmart

    TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

  • CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS

    Walmart began using this approach for their experience duringChristmas 2010 with just two categories that werent evenholiday-specific.

  • CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS

    For 2011, they tied it directly to their holiday design andfeatured a small electronics section on the home page thatlisted starting pricing.

  • CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS

    The next year in 2012, the major retailer subtly used it on theirholiday category tiles in the Video game Value Bundlessection by noting that product pricing would start from $30.

  • CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS

    Then Walmart decided to use this tactic more by applying it toa larger section in 2013. Notice the festive presentation thatcalls out the $68 Nextbook.

  • CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS

    Last year, Walmart went all out with this tactic by using it in ahuge gift categories section on the homepage (weve onlyshown half). They stick to general starting from categorypricing and percentage discounts (Save up to 50%).Contrasting red circles also help emphasize the info more:

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