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Provide Gift Ideas for Specific Price Ranges Eastbay & JCPenny TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
| Date post: | 14-Jan-2017 |
| Category: |
Marketing |
| Upload: | experiment-engine |
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Provide Gift Ideas forSpecific Price Ranges
Eastbay & JCPenny
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
For Eastbay, this trend was implemented more recently in2013. They had a featured section on their home page listinggift ideas that were categorized price ranges with the detailedrange in the copy (“$25 - $50”)
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
Last year in 2014, Eastbay kept the tactic almost the same butwith more holiday-centric presentation and eliminated thedetailed price ranges.
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
JCPenney does the same thing by providing link tabs on top ofits “Top Gifts” feature.
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