Home >Marketing >Top Holiday Ecommerce Trends - Remember to push gift cards to uncertain shoppers

Top Holiday Ecommerce Trends - Remember to push gift cards to uncertain shoppers

Date post:14-Jan-2017
Category:
View:944 times
Download:0 times
Share this document with a friend
Transcript:
  • Remember to Push GiftCards to Uncertain Shoppers

    Zappos.com

    TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

  • REMEMBER TO PUSH GIFT CARDS TOUNCERTAIN SHOPPERS

    Zappos.com has done this for many years, including in 2010when they provided a simple banner near the bottom of thehomepage to call out availability.

  • REMEMBER TO PUSH GIFT CARDS TOUNCERTAIN SHOPPERS

    In 2011, they moved the call out to the right rail near the heroimage at the top of the page.

  • OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS

    For the holidays in 2012, they moved it once more; this time toan area right below the hero image, which helped users noticeit as they scrolled down.

  • OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS

    For 2013 (top) and 2013 (bottom), they iterated the bannerslightly with copy that empahsized the gift carts and certificatesas the perfect gift for your list.

  • Continuous Conversion Optimizationfor eCommerce Stores

    LEARN MORE ABOUT A/B TESTING AND OPTIMIZATION:

    www.experimentengine.com

    hello@experimentengine.com

    REQUEST A DEMO

    https://www.linkedin.com/company/experiment-engine/https://www.experimentengine.com/https://www.facebook.com/ExperimentEnginehttps://twitter.com/expenginehttps://www.experimentengine.com/request-a-demo/

Click here to load reader

Embed Size (px)
Recommended