Top Home Appliance Brands On Social Media Q4 2015

Top Home

Appliance

Brands on

Social Media

Oct 01 2015 - Dec 31 2015

Top Home Appliance Brands: Social Media Report

This report looks at how the

top home appliance brands

performed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

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Crock-Pot Slow Cooker had the largest fan base of 1,793,401 while Crock-Pot Slow Cooker showed the highest fan

growth of 5.99%.

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Gro

wth

%

Number of Fans

Electrolux(US) The Pampered Chef GE Appliances Vitamix(US)

Crock-Pot Slow Cooker Samsung Home Appliances Breville usa KitchenAid

Nespresso(US) Cuisinart

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Canada Brazil Australia

Other Countries Germany United Kingdom United States Countries < 2%

Fans - Geography

Samsung Home Appliances had the highest PTAT of 1.76% as a percentage of its average number of Fans during this

time period.

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

2.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

Electrolux(US) The Pampered Chef GE Appliances Vitamix(US) Crock-Pot Slow Cooker

Samsung Home Appliances Breville usa KitchenAid Nespresso(US) Cuisinart

Conversations

Crock-Pot Slow Cooker published the greatest number of posts (148). Electrolux had the highest average engagement,

with a score of 838.

0 20 40 60 80 100 120 140 160

0 100 200 300 400 500 600 700 800 900

Electrolux(US)

The Pampered Chef

GE Appliances

Vitamix(US)

Crock-Pot Slow…

Samsung Home…

Breville usa

KitchenAid

Nespresso(US)

Cuisinart

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Samsung Home Appliances received the most number of Likes (315,336), Samsung Home Appliances got the most

number of Comments (11,077) and The Pampered Chef had the most number of Shares (68,628).

0K 50K 100K 150K 200K 250K 300K 350K

Electrolux(US)

The Pampered Chef

GE Appliances

Crock-Pot Slow Cooker

Vitamix(US)

Samsung Home Appliances

Breville usa

KitchenAid

Cuisinart

Nespresso(US)

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsElectrolux

21-DEC-15, MON 1:30PM

Sprouted Kitchen shows us that there's no

such thing as too much vanilla, especially

these double va ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 8,777 86 2,784 Uncategorized

Cuisinart

09-DEC-15, WED 1:00PM

Santa may slip your favorite Cuisinart

product under the tree this year.

All you have to do is post ..

Breville

07-DEC-15, MON 2:20PM

One for you and one for a friend. Tag the

friend you'd share this hot chocolate date

with below for ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 790 1,850 215 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 1,105 1,728 326 Positive

http://www.facebook.com/365392498001/posts/10153387508648002



Most Engaging Brand PostsElectrolux

30-NOV-15, MON 1:00PM

Simmer red wine and bittersweet

chocolate for a deliciously rich sauce.

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 8,135 186 2,090 Positive

Electrolux

12-NOV-15, THU 1:30PM

Pinot Noir and fresh herbs heighten the

flavor of classic roasted turkey in this

recipe from Not Wit ..

Electrolux

10-NOV-15, TUE 1:30PM

Add hints of cloves and cinnamon to your

sangria this fall with this recipe from

Sprouted Kitchen.

ENGM

T.


S

SENTIMENT

1,000 7,744 191 2,100 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 8,091 111 2,012 Positive




KitchenAid's Facebook Page saw the highest number of Fan posts (1,645).

0 200 400 600 800 1000 1200 1400 1600 1800

Electrolux(US)

The Pampered Chef

GE Appliances

Vitamix(US)



Breville usa

KitchenAid

Nespresso(US)

Cuisinart

Number of Fan Posts

Fan Posts

Cuisinart received the highest percentage of Positive Sentiment (65.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Electrolux(US)

The Pampered Chef

GE Appliances

Vitamix(US)



KitchenAid

Nespresso(US)

Cuisinart

Negative Neutral Positive

Sentiment Analysis

GE Appliances responded to the highest percentage of Fan posts (57.44%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 500 1000 1500 2000 2500

% o

f F

an

Po

sts

Bra

nd

Resp

on

ded

to

Average Response Time (mins)

Electrolux(US) The Pampered Chef GE Appliances Vitamix(US) Crock-Pot Slow Cooker

Samsung Home Appliances KitchenAid Nespresso(US) Cuisinart

Brand Responses

Crock-Pot Slow Cooker published the most with 148 posts, among the brands.

14%

7%

13%

8%

8%10%

13%

17%

4%

6%

Vitamix(US) Samsung Home Appliances The Pampered Chef Cuisinart Breville usa

GE Appliances KitchenAid Crock-Pot Slow Cooker Electrolux(US) Nespresso(US)

Share Of Voice – Volume of Posts

Samsung Home Appliances received the largest volume of Likes (315,336), among the brands.

3%

54%

8%0%1%

1%2%

12%

12%

7%



Share Of Voice – Likes

Samsung Home Appliances received the largest volume of Comments (11,077), among the brands.

3%

34%

8%

9%

6%

9%

5%

13%

4%

9%



Share Of Voice – Comments

The Pampered Chef received the largest volume of Shares (68,628), among the brands.

6%

10%

40%

0%1%

1%

2%

26%

9%

5%



Share Of Voice – Shares

During this time period, Partnering with Food52 to bring you recipes was the most engaging run by Electrolux. Electrolux

also published the most (12) in its Partnering with Food52 to bring you recipes campaign.

0 2 4 6 8 10 12 14

0 50 100 150 200 250 300

Partnering with Food52…

NO DATA(The…

NO DATA(GE…

NO DATA(Vitamix(US))

NO DATA(Crock-Pot…

Load Up for Fall—…

NO DATA(Breville usa)

NO DATA(KitchenAid)

NO…

#CuisinartPopQuiz(Cui…

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

Crock-Pot Slow CookerFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,793,401 101,322 5.99%United

States

Mostly Older, Female and

Attached.


Engagement Score Total Fan Posts

305 415

Total Posts Brand Response Rate

148 41.45%

Total Likes Avg. Reply Time

68,415 18 hrs, 25 mins

Total Comments General Sentiment

4,173 Neutral

Total Shares

44,394

BRAND POSTS FAN POSTS

Brand Overview

1,620K

1,640K

1,660K

1,680K

1,700K

1,720K

1,740K

1,760K

1,780K

1,800K

1,820K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

1,793,401

New Fans

101,322

Engagement

0

250

500

750

1,000

1,250

Crock-Pot Slow Cooker had an average engagement score of 305 and a highest of 999.

Community Analysis

Crock-Pot Slow Cooker fans are mostly Older, Female and

Attached.

Crock-Pot Slow Cooker fans are largely from United States

followed by Canada.

Fan Demographics Distribution of Fans

10%

90%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Canada

United Kingdom

Sweden

Australia

Romania

Poland

Mexico

New Zealand

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

slow cooker 85

Crock-Pot 67

recipe 35

favorite 19

dinner 16

51%

49%

Brand Participation Brand Non Participation

87%

2% 11%

Posititve Negative Neutral

Brand Posts - Engagement

Crock-Pot Slow Cooker responded to 75 conversations

generated by the 148 Posts they published.

Crock-Pot Slow Cooker receives more positive than negative

vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

01-NOV-15, SUN 8:59AM

Parmesan, herbs, and fingerling potatoes

= match made in heaven.

http://bit.ly/1JtSPmx

ENGMT

.


S

SENTIMENT

999 3,236 48 6,683 Positive

18-DEC-15, FRI 9:21PM

The big day is a week away! Try cooking

the Christmas ham in the slow cooker this

year. Recipe: http ..

17-DEC-15, THU 9:08AM

Gift list not done yet? We have you covered!

A Crock-Pot® NFL Slow Cooker is sure to put a smile on ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

924 1,925 190 2,291 Uncategorized

ENGMT

.


S

SENTIMENT

908 2,715 738 1,735 Positive

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 50 100 150 200 250 300 350 400

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Crock-Pot Slow

Cooker

300

Slow Cooker 238

crockpot 80

slowcooker 55

recipe 49

User Posts

0

5

10

15

20

25

30

35

40

45

50

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Crock-Pot Slow Cooker responded to 172 conversations

generated by the 415 Posts fans published.

Crock-Pot Slow Cooker appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

41%

59%


33%

5%

62%


Analysis of

GE AppliancesFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


783,078 -657 -.08%United

States


Attached.

GE Appliances


94 585


81 57.44%


4,336 2 hrs, 12 mins


2,753 Neutral

Total Shares

2,343


Brand Overview

783K

783K

783K

783K

783K

784K

784K


Fan Growth

Total Fans

783,078

New Fans

-657

Engagement

0

250

500

750

GE Appliances had an average engagement score of 94 and a highest of 583.

Community Analysis

GE Appliances fans are mostly Older, Female and Attached. GE Appliances fans are largely from United States followed by

Puerto Rico.


24%

76%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

United States

Puerto Rico

India

Mexico

Philippines

Canada

Pakistan

Brazil

Egypt

0

1

1

2

2

3

3

4


Brand Posts


recipe 14

Thanksgiving 11

family 10

GE Appliances 7

water filter 3

80%

20%


93%

0%

7%



GE Appliances responded to 65 conversations generated by

the 81 Posts they published.

GE Appliances receives more positive than negative vibes from

comments on their Posts.



07-DEC-15, MON 11:00AM

#KitchenMath Comment with the answer!

ENGMT

.


S

SENTIMENT

583 403 788 20 Positive

17-DEC-15, THU 2:04PM

This Cranberry Upside-Down Cake is the

perfect holiday dessert to impress your

friends and family th ..

24-NOV-15, TUE 12:32PM

Skip the canned stuff and try this fresh

(and easy) cranberry sauce for your

#Thanksgiving dinner. G ..

ENGMT

.


551 55 5 408 Uncategorized

ENGMT

.


S

SENTIMENT

522 57 10 373 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50 60 70

0 50 100 150 200

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



GE Appliances 247

GE 104

time 98

customer service 78

part 68

User Posts

0

5

10

15

20

25

30


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


GE Appliances responded to 336 conversations generated by

the 585 Posts fans published.

GE Appliances appears to participate more when Fan




57%

43%


22%

20%58%


Analysis of

Samsung Home AppliancesFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


1,603,420 35,166 2.24%Worldwi

de


Attached.



662 339


55 3.54%


315,336 1 day, 3 hrs, 19 mins


11,077 Neutral

Total Shares

17,573


Brand Overview

1,540K

1,550K

1,560K

1,570K

1,580K

1,590K

1,600K

1,610K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

1,603,420

New Fans

35,166

Engagement

0

250

500

750

1,000

1,250

Samsung Home Appliances had an average engagement score of 662 and a highest of 1000.

Community Analysis

Samsung Home Appliances fans are mostly Older, Female and

Attached.

Samsung Home Appliances fans are largely from United States

followed by Puerto Rico.


36%

64%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Puerto Rico

India

Mexico

Philippines

Pakistan

Canada

Egypt

Bangladesh

Georgia

0

1

1

2

2

3


Brand Posts


http://smsn.us/Holiday-

Tips

8

Range 7

comments 7

new Samsung 6

dish 5

65%

35%


96%

2%2%



Samsung Home Appliances responded to 36 conversations

generated by the 55 Posts they published.

Samsung Home Appliances receives more positive than

negative vibes from comments on their Posts.



02-NOV-15, MON 1:00PM

Better together. Dark appliances and light

cabinetry make your kitchen really pop.

http://smsn.us/Bl ..

ENGMT

.


S

SENTIMENT

1,000 65,111 1,048 2,828 Positive

15-OCT-15, THU 11:30AM

Fridge or freezer, it’s up to you… Now

we’re chilling! Can you spot the 5

differences in the fourth ..

07-OCT-15, WED 11:30AM

Quick! Pre-treat pumpkin stains before

the evidence of your jack-o-lantern

carving catches up with y ..

ENGMT

.


1,000 45,040 1,514 4,716 Positive

ENGMT

.


S

SENTIMENT

1,000 51,673 997 2,846 Positive

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50

0 200 400 600 800 1,000

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



years 104

Samsung Home

Appliance USA

83

warranty 70

months 64

customer service 60

User Posts

0

5

10

15

20

25

30


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Samsung Home Appliances responded to 12 conversations


Samsung Home Appliances appears to participate more when

Fan conversations have greater negative vibes than positive.



4%

96%


21%

25%

54%


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 1 2 3 4 5

0 50 100 150 200 250

Load Up for Fall—Upgrade to Front-Load Now & Save!

29 cu. ft. Capacity Side-by-Side FoodShowCase Ref

WF9100 5.6 cu. ft. Front Load Washer withSuperSpe

Number of Posts

Engagement Score


Analysis of

The Pampered ChefFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

732,110 10,887 1.51% Worldwide

The Pampered Chef


756 802


108 28.05%


46,570 7 hrs, 26 mins


2,565 Neutral

Total Shares

68,628


Brand Overview

714K

716K

718K

720K

722K

724K

726K

728K

730K

732K

734K


Fan Growth

Total Fans

732,110

New Fans

10,887

Engagement

0

250

500

750

1,000

1,250

The Pampered Chef had an average engagement score of 756 and a highest of 1000.

Community Analysis

The Pampered Chef fans are largely from United States followed by Canada.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K 800K

United States

Canada

United Kingdom

Germany

Mexico

India

Australia

Philippines

Malaysia

0

1

1

2

2

3


Brand Posts


consultant 16

recipe 14

holiday 14

questions 13

gifts 11

62%

38%


94%

0%6%



The Pampered Chef responded to 67 conversations generated

by the 108 Posts they published.

The Pampered Chef receives more positive than negative vibes

from comments on their Posts.



23-OCT-15, FRI 3:56PM

You need to make these pie chips and

cinnamon dip, like right now. They’re too

delicious…AND adorabl ..

ENGMT

.


S

SENTIMENT

1,000 2,079 74 3,861 Positive

03-NOV-15, TUE 5:27PM

#Thanksgiving is only a few weeks away,

seriously! Here's a few tips to avoid any

turkey-roasting mi ..

24-NOV-15, TUE 5:28PM

Perfect pan gravy is easier than you

know.

ENGMT

.


991 729 24 2,234 Positive

ENGMT

.


S

SENTIMENT

983 795 31 1,900 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 20 40 60 80 100 120

0 200 400 600 800 1,000

Links

Photos

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Pampered Chef 453

order 93

anyone 84

free 68

party 67

User Posts

0

5

10

15

20

25

30

35

40

45

50


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


The Pampered Chef responded to 225 conversations


The Pampered Chef appears to participate more when Fan




28%

72%


48%

3%

49%


Analysis of

NespressoFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

471,062 11,015 2.39%United

States

Nespresso


547 984


55 25.10%


41,414 1 day, 43 mins


2,798 Neutral

Total Shares

9,312


Brand Overview

454K

456K

458K

460K

462K

464K

466K

468K

470K

472K


Fan Growth

Total Fans

471,062

New Fans

11,015

Engagement

0

250

500

750

1,000

1,250

Nespresso had an average engagement score of 547 and a highest of 1000.

Community Analysis

Nespresso fans are largely from United States followed by Mexico.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

United States

Mexico

France

Spain

Brazil

Italy

Portugal

Germany

Puerto Rico

New Zealand

0

0

0

1

1

1

1


Brand Posts


ACupAbove 18

Nespresso 14

George Clooney 7

VertuoLine 5

Nespresso coffee 5

87%

13%


90%

0%10%



Nespresso responded to 48 conversations generated by the 55

Posts they published.

Nespresso receives more positive than negative vibes from

comments on their Posts.



04-NOV-15, WED 5:36PM

George Clooney introduces his friend

Danny DeVito to the world of good taste.

#ACupAbove

ENGMT

.


S

SENTIMENT

1,000 18,030 1,086 6,171 Positive

12-NOV-15, THU 10:45AM

Want to see more behind the scenes

moments with George Clooney and Danny

DeVito? Visit our YouTube c ..

06-DEC-15, SUN 12:14PM

Each Nespresso machine is designed

with perfection in mind. Come explore

our range of VertuoLine and ..

ENGMT

.


997 7,624 347 1,029 Positive

ENGMT

.


S

SENTIMENT

974 4,370 381 625 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50 60

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



wonder 505

King Malcolm 505

sonic waves 502

supernatural Victrola 502

silver chalice 502

User Posts

0

5

10

15

20

25

30

35

40

45

50


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Nespresso responded to 247 conversations generated by the

984 Posts fans published.

Nespresso appears to participate more when Fan




25%

75%


27%

4%

69%


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Date post:	07-Jan-2017
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