Date post: | 25-May-2015 |
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Top Indian Brands on Social Media – January 2014
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in India (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer Electronics
Sector Brand
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
January 2014
Sector Leaders in India (Based on the Unmetric Score for Facebook)
Sector Brand
Mobiles & Handhelds
Personal Care
Restaurant & Café
Retail
Sector Brand
Retail Chain
Telecom
Travel & Tourism
Technology
January 2014
A closer look into these
sectors & brands
Comparing Top Banking & Finance Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
ICICI Bank 2,693,120 2.3 % 1.7 % 31 617 1,033 33.3 %
Axis Bank 2,080,273 5.2 % 1.8 % 60 168 - -
HDFC Bank 2,179,511 6.9 % 2.1 % 34 121 792 59.3 %
Franklin Templeton India
880,861 5.5 % 2.1 % 100 175 45 11.1 %
Visa (India) 468,628 0.56 % 5 % 24 967 92 2.2 %
January 2014
(Based on the Unmetric Score )
ICICI – #TabBanking ICICI Bank introduced a new feature that will enable one to open an account within a day without
visiting the bank by just using a tablet. Posts around this new feature engaged the best with its fans with an average engagement score of 824.
ICICI’s average engagement score was 617, which more than twice the
sector average of 284.
Comparing Top Mobile & Handhelds Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Samsung Mobile India
9,725,496 2.3 % 1.6 % 95 336 2,760 41.6 %
Nokia India 10,043,314 2 % 1.8 % 94 330 4,094 55.4 %
HTC India 4,705,208 3.7 % 1.6 % 47 248 687 15.9 %
Sony Mobile India 4,480,587 0.57 % 1 % 59 290 388 30.4 %
XOLO 1,718,629 16.3 % 5 % 37 433 - -
January 2014
(Based on the Unmetric Score )
Samsung Mobile India - #EveryDayGrand Contest
Samsung Mobile India ran a contest on Facebook where fans get to win a Galaxy Grand 2. The posts around the contest generated lots of buzz for the brand.
Samsung Mobile India saw a peak in its fan growth rate after the contest was announced on the 22nd January
Comparing Top Restaurant & Café Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
Domino’s India 5,930,328 3.3 % 2.1 % 266 105 687 48.9 %
KFC India 6,059,247 3.9 % 2.4 % 102 298 968 91.5 %
Café Coffee Day 4,044,641 0.73 % 0.69 % 61 139 273 12.8 %
Pizza Hut Celebrations
3,680,718 1.8 % 1.4 % 43 145 267 13.9 %
Dunkin’ Donuts 561,673 9.8 % 3.3 % 130 69 56 17.9 %
January 2014
(Based on the Unmetric Score )
Domino’s Pizza India – Content Strategy In January, Domino’s Pizza India focussed on posting content around special offers, but posts on
contests engaged the best with its fans. The brand posted 30 contest-related updates which garnered an average engagement score of 203.
Updates that contained photos saw better engagement than posts with just plain
text.
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in India (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer Electronics
Sector Brand
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
January 2014
Sector Leaders in India (Based on the Unmetric Score for Twitter)
Sector Brand
Mobiles & Handhelds
Personal Care
Restaurant & Café
Retail
Sector Brand
Retail Chain
Telecom
Travel & Tourism
Technology
January 2014
A closer look into these
sectors & brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Tata Nano 12,734 13.7 % 310 311 1,203 1,366 2:00:17
Mercedes Benz India
23,692 23.7 % 362 96 387 901 5:47:25
Audi India 27,834 19.5 % 583 81 1,206 1,588 1:53:57
Suzuki
Motorcycles
6,856 12 % 927 363 5,064 8,078 2:26:56
Nissan India 21,691 2.4 % 262 63 5,064 8,078 2:48:26
Comparing Top Automotive Brands
January 2014
(Based on the Unmetric Score )
Tata Nano - #CelebrateCityness Tata Nano ran the #CelebrateCityness Twitter contest between the 11th and 20th January and gave away Nano goodies to 3 winners everyday. The tweets around the contests saw high engagement
among its followers.
#CelebrateCityness was the most used hashtag by the brand and its
followers.
As a result, Tata Nano garnered an average engagement score of 310, which 31 times the sector average
of 10
Comparing Top Retail Brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
FabFurnish 1,111 14.1 % 929 87 742 314 7:57:51
Allen Solly 10,258 220.5% 236 193 132 286 6:35:32
Godrej Nature’s Basket
3,661 5.2% 227 146 218 166 8:54:42
Century Ply India 2,221 5.5 % 819 78 510 366 3:08:29
Louis Philippe 1,953 13.6 % 980 125 1,110 1,454 6:58:14
January 2014
(Based on the Unmetric Score )
FabFurnish - #FreedomOfImagination Contest FabFurnish asked its followers to combine the words, Freedom and Imagination to come up with single
word for it and gave away a Rs.1,500 worth voucher for the winners.
FabFurnish’s saw high levels of engagement during the contest. The average engagement
score was 929, which is more than 20 times the sector average of 45
The brand promoted the contest using the hashtag #FreedomOfImagination,
which was used 5,895 times by its followers.
Comparing Top Aviation Brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
IndiGo 4,417 15.6 % 191 496 1,045 548 0:18:57
Jet Airways 46,899 1.3 % 70 33 381 108 12:55:30
SpiceJet Airlines 11,005 4.3 % 95 52 172 85 1:48:41
Turkish Airlines India
1,250 7 % 389 65 98 43 83:00:41
January 2014
(Based on the Unmetric Score )
IndiGo - #6efridayquiz
IndiGo conducted a Twitter quiz every Friday in January and gave away travel vouchers to the winners. The tweets around the quiz generated lots of buzz and the hashtag #6efridayquiz was one
the most engaging hashtag for the brand with an engagement score of 795.
IndiGo saw high levels of engagement on all Fridays in January
Indigo garnered an overall average engagement score of 191, which is more
than twice the sector average of 81
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer Electronics
Sector Brand
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
January 2014
Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Mobiles & Handhelds
Personal Care
Restaurant & Café
Retail
Sector Brand
Retail Chain
Telecom
Travel & Tourism
Technology
January 2014
SO
A closer Look at Selected Top
Brands
Myntra
Mega Sale
Myntra’s ‘Mega Sale’ video was the most watched video on its channel in January with
more than 1 million views.
Video Views Growth
Samsung Mobile India
Samsung Galaxy Grand 2 TVC
The Samsung Galaxy Grand 2 TVC was posted on Samsung Mobile’s YouTube
channel on the 28th January and garnered more than 624,000 views in just
3 days.
Video Views Growth
Cadbury Bournville
Rediscover an old favorite
Cadbury Bournville’s ‘Rediscover an old favorite’ video was the most viewed video on its channel in January and was viewed
37,000 times in 2 days.
Video Views Growth
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