+ All Categories
Home > Marketing > Top Membership Tips

Top Membership Tips

Date post: 19-Jan-2017
Category:
Upload: scott-oser-associates-inc
View: 373 times
Download: 0 times
Share this document with a friend
37
TOP TIPS FOR MEMBERSHIP RECRUITMENT, ENGAGEMENT AND RETENTION
Transcript
Page 1: Top Membership Tips

TOP TIPS FOR MEMBERSHIP RECRUITMENT, ENGAGEMENT AND RETENTION

Page 2: Top Membership Tips

Agenda:•General Tips•Membership Prospecting•Membership Engagement•Membership Retention

GENERAL TIPS

Page 3: Top Membership Tips

GENERAL TIPS

Page 4: Top Membership Tips

Mix it up—use multi-media.

GENERAL TIPS

Page 5: Top Membership Tips

Target and segment.

GENERAL TIPS

Page 6: Top Membership Tips

Increase/create urgency.

GENERAL TIPS

Page 7: Top Membership Tips

Frequency counts.

GENERAL TIPS

Page 8: Top Membership Tips

Present the right offer.

GENERAL TIPS

Page 9: Top Membership Tips

Learn from past efforts.

GENERAL TIPS

Page 10: Top Membership Tips

GENERAL TIPS

Don’t give it away for free.

Page 11: Top Membership Tips

Find the right voice(s) and speak their language.

GENERAL TIPS

Page 12: Top Membership Tips

Personalize the message.

GENERAL TIPS

Page 13: Top Membership Tips

MEMBERSHIP PROSPECTING

Page 14: Top Membership Tips

MEMBERSHIP PROSPECTING

Prospect within your own backyard.

Page 15: Top Membership Tips

MEMBERSHIP PROSPECTING

Remember A/B testing and segmenting and track, track, track.

Page 16: Top Membership Tips

MEMBERSHIP PROSPECTING

Create membership ambassadors.

Page 17: Top Membership Tips

MEMBERSHIP PROSPECTING

Create a preview page—show them what you got.

Page 18: Top Membership Tips

MEMBERSHIP PROSPECTING

They want to know, “why join now?”…. Answer them.

Page 19: Top Membership Tips

MEMBERSHIP PROSPECTING

Develop a strong Unique Selling Proposition (USP).

Page 20: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Page 21: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Set clear goals.

Page 22: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Determine delivery method.

Page 23: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Be consistent with your activities.

Page 24: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Determine resources needed(staffing, financial, technical)

Page 25: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Use what you already do.

Page 26: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Remember to “pay” members for their time through recognition.

Page 27: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Create volunteer opportunities for members at all stages.

Page 28: Top Membership Tips

MEMBERSHIP ENGAGEMENT

Start a conversation.

Page 29: Top Membership Tips

MEMBERSHIP RETENTION

Page 30: Top Membership Tips

MEMBERSHIP RETENTION

Spend time promoting your long term members.

Page 31: Top Membership Tips

MEMBERSHIP RETENTION

Use your data to your advantage.

Page 32: Top Membership Tips

MEMBERSHIP RETENTION

Understand why members join and welcome them properly.

Page 33: Top Membership Tips

MEMBERSHIP RETENTION

Almost always, first year members are least likely to renew.

Page 34: Top Membership Tips

Never forget your past—reach out to lapsed members.

MEMBERSHIP RETENTION

Page 35: Top Membership Tips

It’s never too early to start.

MEMBERSHIP RETENTION

Page 36: Top Membership Tips

What did I miss?What would you add?

Page 37: Top Membership Tips

Questions?

Contact information:Scott OserScott Oser Associates(301)[email protected]@scottoser


Recommended