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TOP MOBILITY TRENDS 2017 - Vietnam Business · PDF file 2016 TRENDS - REALITY 2016 TRENDS |...

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  • TOP MOBILITY TRENDS 2017

  • INTRODUCTION | 2017 MOBILE TRENDS

    Hello there!

    Every year we collect thousands of interviews with employees, customers and partners, key insights from customer projects, articles, white papers and general mobility industry trends in a report for the coming year.

    We then translate it into actionable insights for our readers. The focus is primarily on insights and actions that will have an impact on results in the next year, but also the longer term technology trends to be aware of.

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    What are the big mobility trends which will impact businesses and consumers in 2017?

    What do you need to know, discover and take action on to make the most out of mobility?

    How can you become more agile, faster and successful with your mobile projects?

  • PUTTING CUSTOMER EXPERIENCE FIRST

    ACCELERATING INNOVATION THROUGH PARTNERSHIP

    RE-INVENTING (NOT JUST MOBILIZING) YOUR BUSINESS

    DEVELOPMENT TOOLS AND PLATFORMS EVOLVING RAPIDLY

    SECURITY AND PRIVACY HITTING THE BOARDROOM AGENDA

    MOBILE AD FORMATS CHANGING

    REAL SOLUTIONS BY THE INTERNET OF THINGS

    PUTTING DATA INTO ACTION

    OMNICHANNEL AND MOBILE PAYMENTS BREAKING THROUGH

    WEARABLES FINDING THEIR PURPOSE

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    2016 TRENDS - PREDICTIONS

    2016 TRENDS | 2017 MOBILE TRENDS

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    In 2016 we predicted that organisations that embraced the following trends would gain an advantage.

  • PUTTING CUSTOMER EXPERIENCE FIRST

    RE-INVENTING (NOT JUST MOBILIZING) YOUR BUSINESS

    DEVELOPMENT TOOLS AND PLATFORMS EVOLVING RAPIDLY

    SECURITY AND PRIVACY HITTING THE BOARDROOM AGENDA

    MOBILE AD FORMATS CHANGING

    ACCELERATING INNOVATION THROUGH PARTNERSHIP

    REAL SOLUTIONS BY THE INTERNET OF THINGS

    PUTTING DATA INTO ACTION

    2016 TRENDS - REALITY

    2016 TRENDS | 2017 MOBILE TRENDS

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    OMNICHANNEL AND MOBILE PAYMENTS BREAKING THROUGH

    10 WEARABLES FINDING THEIR PURPOSE

    True False Neutral

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    The majority proved to be right, but some were too early or simply wrong (eg. mobile payment break-through).

  • CUSTOMER EXPERIENCE

    BIG AND SMALL DATA INSIGHTS

    DEVICES TECHNOLOGY BIG INNOVATION FOR INNOVATORS

    Reimagining business in a mobile world, human-centric design, managing the multi-channel challenge and finally, customer- centric IoT.

    Solving problems with data vs. a focus on tools, fast access to data and data driven organizations..

    Who will be the leaders in 2017? What´s happening with wearables and what impact will virtual and augmented reality have?

    The winners in cloud, hybrids taking over and accelerating development with DevOps.

    2017 TRENDS

    2017 TRENDS | 2017 MOBILE TRENDS

    Innovation labs are failing and how blockchain, AI assistants and software in the car may impact you.

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  • CUSTOMER EXPERIENCE

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  • Fortune 500 CIO

    We need to leverage mobility to change how the company works to compete with digital-only companies."

    1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

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    1.1 Reimagine Business in a Mobile World

  • Digital transformation is dead - if you're going through a digital transformation then your business is probably in big trouble. The end goal should not be to digitise a company but to deliver better products, services and cost efficiencies. When asking customers if they've deep-dived and mapped out their customer journey recently, almost every online business says yes and brick-and-mortar or mixed businesses says no. Understanding how customers interact with your products, services and business is the key to success, not digital.

    The lowdown

    1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

    To stay competitive it's equally important to reimagine internal ways of working including the processes and tools for employees.

    As part of reimagining businesses, we also see a major shift from products to services. Instead of buying nicotine gum, a person trying to quit smoking signs up to a quit smoking support program which includes the gum or patches (Nicotinell) and instead of buying a car, customers sign up to a car service (e.g. Zipcar).

    The biggest challenge is that there are so many opportunities and so little time and resources. Therefore organisations must become faster and more efficient to succeed.

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  • What does it mean for you?

    1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

    Imagine you had no physical or web presence today. How would you redesign your business in a mobile world? Imagine you had no offices, how would you redesign the workplace?

    Map out the ideal customer journey for your customers and employees and redesign the products, services and processes accordingly.

    Read more in our reimagine blog post about how you can improve your innovation process and leverage lean UX (next trend) to succeed. https://dminc.com/blog/the-cx-shift-to-mobile-services/

    Consider how existing products

    can become

    services.

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    https://dminc.com/blog/the-cx-shift-to-mobile-services/ https://dminc.com/blog/the-cx-shift-to-mobile-services/

  • Examples:

    1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

    CUSTOMFIT

    What would Fitness First look like if they had no gyms?

    VIRGIN RED

    Bring all the Virgin brands together under one engaging service.

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  • 1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

    Jeff Gothelf

    The practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way with less emphasis on deliverables and greater focus on a shared understanding of the actual experience being designed.”

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    1.2 Greater success with Human Centric Design

  • User Experience is not art. Never trust a UX designer who doesn't involve end-users in the design process. It will fail 9 out of 10 times*.

    More organizations are combining Lean UX with Design Thinking as foundations for Customer Experience (CX) to prioritize learning over delivering arbitrary software. The ability to learn quickly, and apply those learnings systematically, allows tremendous value to be unlocked in the form of mobile experiences, apps, and services. We call it human-centric design.

    * Based on DMI research of 300+ projects

    The lowdown

    1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

    The measure of progress and success changes from output to outcome. Output: the stuff we make; i.e. features, wireframes, mockups; Outcome: a measurable change in customer behavior that can be attributed to a specific output (this ties the team’s work directly to something measurable).

    Practically this means 4 key changes:

    1 START BY IDENTIFYING AND UNDERSTANDING THE PROBLEM;

    RAPIDLY TEST MULTIPLE SOLUTIONS TO THE PROBLEM UNTIL YOU FIND ONE THAT WILL DELIVER RESULTS;

    MOVING FROM OUTPUT (WIREFRAMES OR MOCKUPS) TO OUTCOME (PROTOTYPES THAT CAN BE TESTED WITH USERS);

    FAIL AND SUCCEED FAST THROUGH TESTING, TESTING, TESTING AND MORE TESTING BEFORE BUILDING

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    http://process.it/

  • What does it mean for you?

    1.CUSTOMER EXPERIENCE | 2017 MOBILE TRENDS

    For most businesses, implementing human-centric design will have a positive impact within weeks. There will be challenges in getting buy-in from the organisation. Start small with a couple of projects and share the results with others.

    Apply a data-driven and critica

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