Top Non Profits On Social Media Q4 2015

TopNon-ProfitsSocial MediaReport

Oct 01 2015 - Dec 31 2015

Top Non-Profit Brands: Social Media Report

This report looks at how the Top Non-Profit Brands performed on social media between October 1st – December 31st,

2015.

Key Findings

Among the 9 non-profits, PETA (People for the Ethical Treatment of

Animals) was engaging best with their Fans.

With a growth rate of 8.4%, World Health Organization (WHO) enjoyed the

highest Fan Growth Rate among the 9 non-profits.

Among the 9 non-profits, UNICEF posted the most “non brand related”

content on their wall.

24,646 new Posts were written across these 9 ‘brand walls’. That’s an

average of 29.4 Posts per day.

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Analysis of UNICEF Facebook Page

Oct 01, 2015 - Dec 31, 2015

Unicef had the largest fan base of 5,707,417 while World Health Organization showed the highest fan growth of 8.35%.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Gro

wth

%

Number of Fans

humanrightscampaign American Cancer Society World Health Organization

WWF PETA (People for the Ethical Treatment o American Heart Association

Make-A-Wish America Greenpeace International unicef

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Portugal United States Countries < 2% Mexico Argentina Brazil Other Countries Germany Italy India

Fans - Geography

PETA (People for the Ethical Treatment of Animals) had the highest PTAT of 8.45% as a percentage of its average

number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

humanrightscampaign World Health Organization American Cancer SocietyWWF PETA (People for the Ethical Treatment o American Heart AssociationMake-A-Wish America Greenpeace International unicef

Conversations

Human Rights Campaign published the greatest number of posts (480). PETA (People for the Ethical Treatment of

Animals) had the highest average engagement, with a score of 964.

0 100 200 300 400 500 600

0 200 400 600 800 1000 1200

humanrightscampaign

AmericanCancer Society

World HealthOrganization

WWF

PETA (Peoplefor the…

AmericanHeart…

Make-A-WishAmerica

GreenpeaceInternational

unicef

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

PETA (People for the Ethical Treatment of Animals) received the most number of Likes (2,679,329), PETA also got the

most number of Comments (412,521) and PETA had the most number of Shares (1,404,725).

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

humanrightscampaign

World Health Organization

American Cancer Society

WWF

PETA (People for the Ethical Treatment o

American Heart Association

Greenpeace International

Make-A-Wish America

unicef

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts

PETA

29-DEC-15, TUE 1:00PM

This year, streets around the world saw how animals die for Hermès like never before.

The reaction ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 33,006 1,164 11,594 Positive


24-DEC-15, THU 9:11AM

Little kids everywhere need you to keep Santa's home safe.

https://www.savethearctic.org/

PETA

23-DEC-15, WED 8:20AM

Her first #Christmas was nothing but love & joy…

What happens to her next is heartbreaking but com ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 24,053 212 7,528 Uncategorized

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 19,375 1,686 25,108 Positive

http://www.facebook.com/5647744585/posts/10153816253319586



Most Engaging Brand PostsPETA

22-DEC-15, TUE 1:18PM

BREAKING: An orca has just died at SeaWorld San Antonio.

Unna is the 38th orca used by SeaWorld to ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 26,285 5,000 12,946 Positive

PETA

22-DEC-15, TUE 9:46AM

BREAKING: Young tiger relentlessly beaten by Hollywood tiger trainer. http://peta.vg/1on2

The whip ..

PETA

19-DEC-15, SAT 1:00PM

These companies got called out in 2015 for testing on animals.

SHARE so that no one buys from them ..

ENGM

T.


S

SENTIMENT

1,000 11,359 8,929 28,726 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 11,836 2,010 19,425 Positive




Greenpeace International's Facebook Page saw the highest number of Fan posts (5,725).

0 1000 2000 3000 4000 5000 6000 7000

humanrightscampaign



WWF

PETA (People for the Ethical Treatment o


Make-A-Wish America


unicef

Number of Fan Posts

Fan Posts

Make-A-Wish America received the highest percentage of Positive Sentiment (59.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

humanrightscampaign


WWF


Make-A-Wish America


Negative Neutral Positive

Sentiment Analysis

American Cancer Society responded to the highest percentage of Fan posts (3.20%).

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

% o

f F

an

Po

sts

Bra

nd

Res

po

nd

ed

to

Average Response Time (mins)

humanrightscampaign American Cancer Society WWF American Heart Association Make-A-Wish America Greenpeace International

Brand Responses

Human Rights Campaign published the most with 480 posts, among the brands in "Competitors" Group.

11%

13%

6%

10%

6%16%

14%

20%

4%

American Heart Association Make-A-Wish America American Cancer Society

unicef WWF Greenpeace International

PETA (People for the Ethical Treatment o humanrightscampaign World Health Organization

Share Of Voice – Volume of Posts

PETA (People for the Ethical Treatment of Animals) received the largest volume of Likes (2,679,329), among the brands in "Competitors" Group.

2%

6%2%

28%

9%14%

30%

7%

2%




Share Of Voice – Likes

PETA (People for the Ethical Treatment of Animals) received the largest volume of Comments (412,521), among the brands in "Competitors" Group.

1%2% 1%

8% 2%

6%

74%

4%

2%




Share Of Voice – Comments

PETA (People for the Ethical Treatment of Animals) received the largest volume of Shares (1,404,725), among the brands in "Competitors" Group.

2% 1%2%

17%

4%

14%53%

3%4%




Share Of Voice – Shares

During this time period, Lung Cancer Awareness Month was the most engaging run by American Cancer Society. Human

Rights Campaign published the most (70) in its #Election2014 campaign.

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500 600

#Election2014(humanri…

Lung Cancer…

NO DATA(World Health…

NO DATA(WWF)

NO DATA(PETA…

NO DATA(American…

NO DATA(Make-A-…

NO DATA(Greenpeace…

#FightUnfair(unicef)

Number of Posts

Engagement Score


Campaign Comparison


This report was generated entirely by

the Unmetric Reporting Engine.

It took minutes to create.




Analysis of

PETA’s

(People for the Ethical Treatment of Animals)

Facebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,662,115 196,791 5.68%United

States

Mostly Older, Male and

Attached.

PETA (People for the Ethical Treatment of Animals)

Engagement Score Total Fan Posts

964 0

Total Posts Brand Response Rate

326 0%

Total Likes Avg. Reply Time

2,679,329 0 sec

Total Comments General Sentiment

412,521 NO User Post For

TimePeriod

Total Shares

1,404,725

BRAND POSTS FAN POSTS

Brand Overview

3,350K

3,400K

3,450K

3,500K

3,550K

3,600K

3,650K

3,700K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

3,662,115

New Fans

196,791

Engagement

0

250

500

750

1,000

1,250

PETA (People for the Ethical Treatment of Animals) had an average engagement score of 964 and a highest of 1000.

Community Analysis

PETA (People for the Ethical Treatment of Animals) fans are mostly Older, Male and Attached.

PETA (People for the Ethical Treatment of Animals) fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

69%

31%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

India

United Kingdom

Mexico

Canada

Philippines

Germany

Australia

Brazil

Japan

0

1

2

3

4

5

6

7

8

9


Brand Posts

Top keywords used Frequency

animals 56

one 39

people 28

vegan 25

year 22

93%

7%

Brand Participation Brand Non Participation

97%

1% 2%

Posititve Negative Neutral

Brand Posts - Engagement

PETA (People for the Ethical Treatment of Animals) responded to 304 conversations generated by the 326 Posts they published.

PETA (People for the Ethical Treatment of Animals) receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts


29-DEC-15, TUE 1:00PM

This year, streets around the world saw how animals die for Hermès like never before.

The reaction ..

ENGMT

.


S

SENTIMENT

1,000 33,006 1,164 11,594 Positive

23-DEC-15, WED 8:20AM

Her first #Christmas was nothing but love & joy…

What happens to her next is heartbreaking but com ..

22-DEC-15, TUE 1:18PM

BREAKING: An orca has just died at SeaWorld San Antonio.

Unna is the 38th orca used by SeaWorld to ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 19,375 1,686 25,108 Positive

ENGMT

.


S

SENTIMENT

1,000 26,285 5,000 12,946 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200

0 200 400 600 800 1,000 1,200

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Human Rights CampaignFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


2,328,344 25,496 1.11%United

States

Mostly Older, Female and

Attached.

Human Rights Campaign


235 4,280


480 0.07%


627,833 5 days, 14 hrs, 17 mins


22,398 Positive

Total Shares

84,856


Brand Overview

2,290K

2,295K

2,300K

2,305K

2,310K

2,315K

2,320K

2,325K

2,330K

2,335K


Fan Growth

Total Fans

2,328,344

New Fans

25,496

Engagement

0

250

500

750

1,000

1,250

Human Rights Campaign had an average engagement score of 235 and a highest of 1000.

Community Analysis

Human Rights Campaign fans are mostly Older, Female and Attached.

Human Rights Campaign fans are largely from United States followed by United Kingdom.


0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

0K 500K 1,000K 1,500K 2,000K

United States

United Kingdom

India

Canada

Australia

Philippines

Pakistan

Germany

Mexico

Singapore

0

2

4

6

8

10

12

14

16

18

20


Brand Posts


HRC 105

people 87

Read 82

support 71

Equality 63

2%

98%


68%

5%

27%



Human Rights Campaign responded to 8 conversations generated by the 480 Posts they published.

Human Rights Campaign receives more positive than negative vibes from comments on their Posts.



27-NOV-15, FRI 9:01AM

Today, we honor LGBT hero Harvey Milk, who was assassinated 37 years ago today.

Read more: http://j ..

ENGMT

.


S

SENTIMENT

1,000 23,164 322 7,489 Positive

16-NOV-15, MON 12:39PM

Congratulations Ireland! #MarriageEquality begins today on the Emerald Isle.

Read more: http://www ..

09-DEC-15, WED 11:56AM

On Instagram? Follow @HumanRightsCampaign (http://instagram.com/humanrightscampaign)

Snap a photo t ..

ENGMT

.


999 41,513 463 4,938 Positive

ENGMT

.


S

SENTIMENT

988 39,573 388 1,374 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 50 100 150 200 250 300

0 50 100 150 200 250 300 350 400

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80 100 120

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Rights Campaign

Human Rights

3582

Rachel Maddow Show 822

United Nations 747

PFLAG National 706

Amnesty International

USA

671

User Posts

0

20

40

60

80

100

120

140

160

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Human Rights Campaign responded to 3 conversations generated by the 4,280 Posts fans published.

Human Rights Campaign appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

0%

100%


50%

10%

40%


Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 1

0 1

#Election2014

Join the fight to advance LGBT

equality—everywhere

National #ComingOutDay

Number of Posts

Engagement Score


0 20 40 60 80

0 200 400 600

#Election2014

Join the fight to advance LGBT

equality—everywhere

National #ComingOutDay

Number of Posts

Engagement Score


Analysis of

American Heart AssociationFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

765,612 31,242 4.25%United

States



453 2,261


268 0.66%


145,335 13 hrs, 58 mins


3,696 Neutral

Total Shares

64,600


Brand Overview

715K

720K

725K

730K

735K

740K

745K

750K

755K

760K

765K

770K


Fan Growth

Total Fans

765,612

New Fans

31,242

Engagement

0

250

500

750

1,000

American Heart Association had an average engagement score of 453 and a highest of 948.

Community Analysis

American Heart Association fans are largely from United States followed by Mexico.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K

United States

Mexico

India

Brazil

Egypt

Pakistan

Philippines

Thailand

Saudi Arabia

0

1

2

3

4

5

6

7


Brand Posts


heart disease 25

heart 22

life 20

healthy 19

important 15

14%

86%


79%

7%

14%



American Heart Association responded to 38 conversations generated by the 268 Posts they published.

American Heart Association receives more positive than negative vibes from comments on their Posts.



24-NOV-15, TUE 9:12AM

According to a study conducted by BMC Medicine, moderate coffee consumption has been associated with ..

ENGMT

.


S

SENTIMENT

1,000 3,762 270 3,443 Positive

26-OCT-15, MON 9:12AM

#MotivationMonday

21-DEC-15, MON 12:09PM

It’s National Look on the Bright Side Day! What are you going to do to celebrate?

ENGMT

.


999 4,673 61 2,865 Positive

ENGMT

.


S

SENTIMENT

998 2,581 35 3,007 Uncategorized

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 20 40 60 80 100 120 140 160

0 100 200 300 400 500 600

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



American Heart

Association

1969

post 464

steps 173

heart disease 170

money 154

User Posts

0

20

40

60

80

100

120


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


American Heart Association responded to 15 conversations generated by the 2,261 Posts fans published.

American Heart Association appears to participate more when Fan conversations have greater positive vibes than negative.



1%

99%


35%

4%

61%


Analysis of

World Health OrganizationFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


2,630,781 202,714 8.35% Worldwide Not Available



709 0


86 0%


226,979 0 sec


8,945 NO User Post For

TimePeriod

Total Shares

112,620


Brand Overview

2,300K

2,350K

2,400K

2,450K

2,500K

2,550K

2,600K

2,650K


Fan Growth

Total Fans

2,630,781

New Fans

202,714

Engagement

0

250

500

750

1,000

1,250

World Health Organization had an average engagement score of 709 and a highest of 997.

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

World Health Organization fans are largely from India followed by United States.


0%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 100K 200K 300K 400K 500K 600K

India

United States

Pakistan

Egypt

Bangladesh

Philippines

Nigeria

Nepal

Myanmar

0

1

1

2

2

3

3

4


Brand Posts


year 24

country 17

people 16

disease 12

health 11

14%

86%


100%

0% 0%



World Health Organization responded to 12 conversations generated by the 86 Posts they published.

World Health Organization receives more positive than negative vibes from comments on their Posts.



11-NOV-15, WED 3:14PM

What are the causes of #AntibioticResistance?

ENGMT

.


S

SENTIMENT

1,000 10,369 255 11,765 Positive

19-NOV-15, THU 8:31AM

#AntibioticResistance: How it spreads

18-NOV-15, WED 11:18AM

#AntibioticResistance: IMPORTANT: #Antibiotics don't cure viruses like colds and flu.

ENGMT

.


999 8,738 178 8,860 Positive

ENGMT

.


S

SENTIMENT

997 6,039 267 7,069 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50

0 200 400 600 800 1,000

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

WWFFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


2,595,601 108,885 4.38% WorldwideMostly Young, Female and

Attached.

WWF


651 3,279


138 0.03%


796,457 2 days, 14 hrs, 51 mins


12,316 Neutral

Total Shares

107,357


Brand Overview

2,420K

2,440K

2,460K

2,480K

2,500K

2,520K

2,540K

2,560K

2,580K

2,600K

2,620K


Fan Growth

Total Fans

2,595,601

New Fans

108,885

Engagement

0

250

500

750

1,000

1,250

WWF had an average engagement score of 651 and a highest of 1000.

Community Analysis

WWF fans are mostly Young, Female and Attached. WWF fans are largely from United States followed by Italy.


29%

71%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K 350K

United States

Italy

France

United Kingdom

India

Germany

Indonesia

Canada

Brazil

0

1

2

3

4

5

6

7


Brand Posts


world 31

future 24

climate change 21

WWF 17

ocean 17

0%

100%


98%

1%1%



WWF responded to 0 conversations generated by the 138 Posts they published.

WWF receives more positive than negative vibes from comments on their Posts.



04-OCT-15, SUN 4:45AM

Happy World Animal Day!

Help us build a future in which humans live in harmony with nature → http:/ ..

ENGMT

.


S

SENTIMENT

1,000 35,333 319 13,252 Positive

11-DEC-15, FRI 5:45AM

WWF #PicoftheWeek: Bengal tiger with cubs in water, India

Did you know… Tigers have fewer teeth tha ..

02-OCT-15, FRI 5:31AM

It’s World Animal Day on 4 October and we're counting down some of the animals most in need of our h ..

ENGMT

.


995 28,348 362 4,212 Positive

ENGMT

.


S

SENTIMENT

990 24,360 312 3,412 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 20 40 60 80 100 120

0 100 200 300 400 500 600 700 800

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



WWF 2048

Greenpeace 297

Animal 274

WWF WWF 189

occupy 155

User Posts

0

20

40

60

80

100

120


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


WWF responded to 1 conversations generated by the 3,279 Posts fans published.

WWF appears to participate more when Fan conversations have greater positive vibes than negative.



0%

100%


17%

11%

72%



This report was generated entirely

by the Unmetric Reporting Engine.


http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=nonprofits

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=nonprofits


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Date post:	16-Apr-2017
Category:	Government & Nonprofit
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Top Non Profits On Social Media Q4 2015

Government & Nonprofit