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The future of work Fearlessness andcourage to thinkbig
Goal & needWe seethings differentlyand developefficientsolutions forour clients
Change“Winter is coming”
”Everythingis possible”
Building the newfuture by doing
TOP OF MIND PROPERTY BENEFIT LOT VALUE ROLE
On corporate level it defines us as future builders, a dynamic force.On one hand it raises our self-esteem – we are the hope of the future.
For the employer it signals high-class recruits and young, new stars of working life. On the other hand, in the context of solution business it makes Barona a solver of
challenges, a better builder of the future.
For the employees it promises that we draw top talents to work for us and that Barona is capable of providing upbeat career paths.
BRAND PROMISE
FUTURE IN THE MAKING.
The tone of voice has to continuously imply a can-do attitude. Every sentence is a promise of something. That’s the attitude. We are here to do work, not to make things up.
We always talk about the future. Others could find it full of challenges, but we see it filled with opportuni-ties instead. Our viewpoint is always solution-centered. Without fear towards challenges. With short sentences. What we offer is the same faith in the future, and this is also what we expect from our recruits.
We don’t brag about ourselves. We are, however, self-assured and know what we are doing. And every-thing we do, we do for our clients, not for ourselves.
We always promise a lot, but it is because we know we can come up with the goods.
Besides, we don’t use too many superlatives. And keep repeating these sentences, for example:
There is yet much to be done.
We are a future makers’ community. It’s the attitude that counts.
No challenge is too big for us. We help our people and businesses grow.
TONE OF VOICE
LOGO
LOGO
The Barona logo.
Electronic materials may face the need for an identifier that requires less space.Then, using Barona’s character B is sufficient. Natural applications for this are, for example, presentations and favicon and social media identifiers.
Logo
Character B
USING THE LOGO
Use primarily the negative version of the logo on colored and image surfaces, as long as it is sufficiently distinguishable from the background.
Do not use the black-and-white logo on colored surfaces.
Do not use the red logo on black or dark surfaces.
USING THE LOGOYou can place the logo as a negative version on a bordered rectangular area.
The logo must stand out clearly from the background. Leave enough of room around the logo.
Do not modify or add anything to the original logo.
USING THE LOGO
BRAND COLORS
BARONA WHITE
#FFFFFFR255 G255 B255C0 M0 Y0 K0
BARONA SILVER
#D6D9D7R214 G217 B215C8 M5 Y7 K16
BARONA DARK GREY
#343435R52 G52 B53C48 M29 Y26 K76
BARONA BLACK
#000000R0 G0 B0C40 M0 Y0 K100
BARONA RED
#FF645DR255 G100 B93C0 M80 Y60 K0
PANTONE 1787
COLORS
TYPOGRAPHY
NEWSLAB BLACK
AaBbCcDdEeFfGgHh0123456789
AaBbCcDdEeFfGgHh0123456789
AaBbCcDdEeFfGgHh0123456789
WE HAVE A LOTOF WORK TO DO.
Texta Narrow VERVEINE
WORK CHANGES,ATTITUDE STAYS.
Headings Text Emotion
You can use Verveine in announcements, ads, presentations, etc. when you wish to give a strong implication of the human hand and the Barona attitude.
Use Verveine only for effects, not continuously.
Texta Narrow is the primary font for body text. It works well in both digital and print-ed media. Alternatively, you can also use Newslab Regular.
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Newslab is the principal font for headings and sub-headings.
You can modify the headings and give them a more rugged look to imply the Barona attitude.
TYPOGRAPHY
AaBbCcDdEeFfGgHh0123456789
CalibriTeksti
In electronic Office documents, when necessary, you can replace these fonts with standard fonts which work for all users. Then use Arial Black for headings, and Calibri elsewhere.
TYPOGRAPHY
ARIAL BLACKOtsikot
AaBbCcDdEeFfGgHh0123456789
VERVEINE
NEWSLAB BLACK
NEWSLAB BLACK
Texta Narrow
Texta Narrow
Examples of correct use of typefaces and correct proportions.
WE HAVE A LOTOF WORK TO DO.The future needs IT professionals. We join experts and interesting companies. We make sure that everything works. We find the right people for the right jobs. We build more flexible recruitment models for companies and unique career paths for our employees. We tailor solutions ranging from staffing individual experts to entire outsourced service centers. The attitude is what counts, and there is no such thing as too big a challenge. We are a future makers’ community in the IT business, which helps people and businesses grow.
INFORMATION TECHNOLOGY
TYPOGRAPHYOPEN POSITIONSFind out about our open positions and look for jobs that you find interesting. Contact our recruiters for tips to bet-ter working life and more efficient job hunting.
OPEN POSITIONS
IMAGERY
Brand images communicate the Future makers. brand promise. Their message together with the promise is that with Barona and the Barona community you can reach a new level and reach your goals, no matter whether an individual or a company.
To support the intent, brand images do not necessarily need any other message on top of the brand promise and the logo.
Since brand images already speak a lot for themselves, we recommend not to use too much other messages or texts together with them. The aim is to also use them on as large surfaces as possible.
BRAND IMAGES
Since every employee is important to Barona both as a person and an expert, the thematic images illustrate both of these roles simulta-neously by using the double exposure techni-que. These images resemble the brand images.
High-resolution TIFF images exist of the ima-ges from which the gray color scheme layer can be switched off in Photoshop when you wish to use white background for a more fresh impres-sion or easier control of the layout.To ensure clearer imprint, never use gray back-ground for newspaper announcements.
You can create new images by using the double exposure technique, but be careful when doing that to maintain a high-quality impression.
THEMATIC IMAGES
There should be plenty of photographic material to be used, as necessary, from the workplaces and actual work. If desired, the image repository can be complemented by stock material from other image repositories.
OTHER IMAGES
APPLICATIONS OF THE LOOK AND FEEL
BUSINES� CARDSThe Barona business card comes in two color versions, red and black.
84 mm
55 mm
You can, if you so wish, add the street address of your office to your personal information.
ENNI ESIMERKKIJob Title
+358 50 123 [email protected]
ENNI ESIMERKKIJob Title
+358 50 123 [email protected]öölönlahdenkatu 3B | 00100 Helsinki
PINJA PYNNÖNENMarketing Manager
+358 50 442 [email protected]
DOCUMENT TEMPLATESThere are different kinds of document templates for sales, maintenance, IT, and industry.
If you don’t have access to Barona’s official fonts, use a document template in which the fonts have already been readily replaced with standard Office fonts.
POWERPOINT TEMPLATEThe presentation template contains ready-made page templates to make it easier for you to make a presentation.
If you don’t have access to using Barona’s official fonts, use a template in which the fonts have already been replaced with standard Office fonts.
WEB PAGES
MARKETING MATERIALS
Banner
HAE »
ETSIM�E SINUA,
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Roll-up Flyer
THANK YOU.
