Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 1
Top sector Agro & Food
The Dutch growth diamond
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 2
• Our ambition
• Position of Top sector Agro & Food
• Three opportunities
• Four conditions
• Our approach
Top sector Agro & Food
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 3
"Agro & Food is a leading sustainable international sector."
"We grow through innovation, knowledge and entrepreneurial spirit."
“The sector is of vital importance to the Dutch economy, employment and health
and contributes to the global food security."
The sector is...The sector is...
• in a leading international position
• Sustainable
• Valued by society
• Innovative
and contributes to ...and contributes to ...
• Economy & employment
• Health
• Food security
Ambition to 2020Ambition to 2020
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 4
Position of Top sector Agro & Food: € 29 billion direct added value Total contribution including distribution, retail and hotel & catering € 48 billion €billion
50
40
30
20
10
0Total added
value
48.8
Distribution
19.7
46%
54%
Direct added value
29.1
Suppliers2
13.4
52%
48%
Processing
9.4
Primary production
6.3
Distribution/Retail
Hotel &catering
Services
Industry and goods
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 5
9% of total employment in Agro & Food9% of total employment in Agro & FoodAgro & Food contributes 9.2% to total GDPAgro & Food contributes 9.2% to total GDP
P ro d u ctiv ity p er em p lo y ee (€ 1 ,0 0 0 )
98
83
Added value (€ billion)
6004002000
Horticulture and forestry 1.4%
Energy 1.9%
Mining 4.1%
Construction 5.8%
Transport 6.6%
Industry 8.6%
Agro & Food1 9.2%48.8
Trade and repairs 10.8%
Government 11.1%
Heathcare 12.5%
Financial services 27.8%
Total 529.3
4,0002,0000
Horticulture and forestry 1.3%
Energy 0.4%
Mining 0.1%
Construction
Employment (1,000 FTE)
8,0006,000
6.9%
Transport 6.0%
Industry 10.8%
Agro & Food1 8.9%
Trade and repairs 13.3%
Government 11.5%
Healthcare 18.6%
Financial Services 22.1%
Total 6811
75
62
65
3,063
344
52
64
80
86
Position of Top sector Agro & Food: largest industrial sector of the Netherlands
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 6
The Netherlands is the second largest exporter of Agro & Food products
The Netherlands is the second largest exporter of Agro & Food products
More than 80% of exports are to Europe, especially neighbouring countries
More than 80% of exports are to Europe, especially neighbouring countries
Top 20 exporters Agro & Food products 20082
Exports as % of total world exports
126420
Poland 1.5Mexico 1.5
India 1.6Denmark 1.8Thailand 2.2Australia 2.3
UK 2.4Malaysia 2.4
Indonesia 2.6Argentina 3.4
China 3.4Spain 3.4
Canada 3.5Italy 3.5
Belgium 3.9Brazil 5.2
France 6.4Germany 6.7
Netherlands 7.5US 11.2
% of Dutch exports
1.00.50.0
Other 5.2
Africa 2.8
Asia 5.5
rest of Europe 28.6
eastern Europe 7.9
UK 11.5
Belgium 11.8
Germany 26.7
Total 100.0
Destination of Dutch exports
Position of Top sector Agro & Food:
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 7
100,00050,0000
HJ Heinz
Carlsberg
Suntory1
Land O Lakes
Smithfield Foods
Yamazaki Baking
Sara Lee
Meiji Holdings
Koninklijke FrieslandCampina
Vion2
Dean Foods
Kellogg Company
Ajinomoto Co.
Fonterra Co-Operative Group
ConAgra Foods
BRF – Brasil Foods
Fomento Económico Mexicano
SABMiller
AMBEV
Diageo
World top 40 Food & Beverage businesses (Turnover 2010 in € millions) World top 40 Food & Beverage businesses (Turnover 2010 in € millions)
100,00050,0000
General Mills
Associated British Foods
Asahi Breweries
Heineken
Danone
Mars1
CHS
Kirin Holdings Company
Tyson Foods
Wilmar
JBS
The Coca-Cola Company
Anheuser-Busch InBev
Kraft Foods
Pepsico
Unilever
Archer Daniels Midland Company
Cargill1
Nestlé
Nedalco takeover can strengthen Cargill in
the Netherlands
After Numico takeover policy centre for health and baby food remains in the Netherlands. Strengthening of
R&D located in Utrecht
The Netherlands seems well-positioned
after split
New European head office in the
Netherlands
Participates in TIFNCompany with important business location or R&D in the Netherlands
Dutch company Recent developments
Research centre planned for Nijmegen
Position of Top sector Agro & Food: 12 of world’s top 40 Food & Beverage businesses have large branches or R&D departments in the Netherlands
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 8
Examples:Life Sciences and health
Agri & Food, Environmental Science
High-tech, ICT, Packaging
Bio-energy, nanotechnology
High-ranking Dutch universitiesHigh-ranking Dutch universities
Many universities carry out research relevant to Agro & Food
Many universities carry out research relevant to Agro & Food
Citation impact
1.51.0
Norway
Canada
Sweden
Ireland
UK
0.0 0.5
1.26
1.22
1.35
1.23
1.27
1.24
1.33
1.25
1.34
1.46
Global average 1.00
Switzerland
Denmark
US
the Netherlands
Belgium
Many Dutch universities listed in global rankings
• 11 universities in 2011 top 200 ranking
The Netherlands in top 10 for citation impact:
Position of Top sector Agri & Food: Dutch universities of high standard
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 9
Three opportunities
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 10
Do more for less: develop sustainable, innovative food production systems
Sustainability across the whole Agro & Food chain
Primary production in NL
Processing Industry Distribution Retail / Hotel & catering
Water usage
Energy usage
CO2 reduction
Waste flows
Packaging
Ecosystem /Recycling
Animal Welfare
Sustainable imports
Theme relevant to section of the chain
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 11
Primaryproduction
Processing DistributionRetail/Hotel &
catering
Healthy food
De consument wil...De consument wil...
Sustainable food
Improved/more healthy crops
Functional ingredients, less salt and saturated fats
Hygienic distribution of fresh products
Healthy preparation methods
No animal suffering Optimisation of raw material use
Minimisation of CO2 emissions
Sustainable packaging, sustainable cooling
Convenient foodProduction of long-life products
Ready sliced products Regular delivery Improved portion size for ease of use
Tasty foodBreeding for taste Optimal processing to
retain aroma and flavour
Packaging to retain maximum quality
Improved preparation methods
1
2
3
4
Examples of value creation across the chain
Greater added value: focus innovation on health, sustainability, taste and convenience
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 12
Greater added value: innovation focussed on health, sustainability, taste and convenience
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 13
Leading international position:from export of products and total integrated solutions
Exports of system solutions provides commercial opportunities and possibilities for development cooperation
Exports of system solutions provides commercial opportunities and possibilities for development cooperation
Development cooperationLow-income countries where aid plays an important part in development
– Benin, Ethiopia, Mali, Mozambique , Uganda and Rwanda
• Former partner countries with healthy economic growth
– Bangladesh, Ghana, Indonesia and Kenya
Commercial potential• Countries with a mismatch between food
production and consumption– Examples: Brazil , Russia, China, India,
Vietnam
1. Brazil not shown on map
1
2
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 14
Four conditions
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 15
Dutch Agro & Food sector leading position in knowledge and innovation
0.080.060.040.02 %0.00
Portugal 0.01
Greece 0.01
Sweden 0.01
Italy 0.01
Germany 0.01
UK 0.02
Finland 0.03
Spain 0.03
Ireland 0.04
Belgium 0.04
The Netherlands 0.06
Denmark 0.07
Private investment in R&D (as % of GDP)
The Netherlands has second highest private R&D investment in Agro & Food after
Denmark
The Netherlands has second highest private R&D investment in Agro & Food after
DenmarkTwo Dutch universities in European top 10
(publications on Agro & Food)
Two Dutch universities in European top 10 (publications on Agro & Food)
University of Utrecht 524
University of Helsinki 608
The Royal Veterinary and
Agricultural University 621
University of London 836
CSIC 1,227
French National Center
for Scientific Research 1,278
Swedish University
of Agricultural Sciences 1,298
Wageningen UR 1,508
French National Institute for Agricultural Research 2,380
#0 1,000 2,000 3,000
Danish Institute of
Agricultural Sciences 519
No. of publications on Agro & Food
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 16
Examples of successful public-private partnerships in the Golden Triangle: innovation programme for Food and Nutrition
Top Institute Food & NutritionTop Institute Food & Nutrition
• Excellent knowledge • Citation impact 2x higher than world average• Further growth into EU top institute• 5 new international top businesses• Application of knowledge in new products with
national turnover of € 710 million
Food & Nutrition DeltaFood & Nutrition Delta
• 383 different businesses in 223 Food &Nutrition projects
• > 90% are small and medium-sized businesses• 70% new in innovation system• Mid-term review: 25 businesses generated 248 new
jobs and € 126 million turnover
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 17
Processing industryProcessing industry Primary sectorPrimary sector
Attention to regions and small and medium-sized businesses
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 18
Our approach
• Financial commitment of € 75 million to € 150 million
• Collaboration with DLO, TNO en NWO to design knowledge programme
• Joint approach to food security with top sector horticulture
• Elaboration of concrete objectives for sustainability
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 19
Management team
Top team 2.0
Emmo Meijer Jaqueline Pieters Medy van der Laan Paul Jansen Frits Mandersloot
Project team
EL&I(secretary)+LTOFNLICBL+BCG
Leader implementation strategy
Knowledge & Innovation
Jan van Rijsingen
International Education&Labour market
Public support
SMBs & Regions
Sustainability
Top sector Agro & Food: implementation
Cees ‘t HartHans HoogeveenNoud JansenMartin Kropff
Casper MeijerJan van RijsingenRobert Smith
Agro-Food foto - 2Mayl2011 v2 NLo.pptx Topsector Agro&Food 20
Topsector Agro & Food
The Dutch growth diamond