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Top Social Media Platforms for Professionals
Presented by Jason A. Hicks
Social Media Can Help You:
• Network
• Conduct a job search
• Keep tabs on the industry
Networking
• Make contacts to assist you in current role
• Develop an “address book” of resources
• Find a mentor or find leadership opportunities
• Make contacts conducive to a job search
Conducting a Job Search
• Potential employers review your social media profiles
• Some recruit directly through social media
• Get up-to-the-minute job posts
• View company profiles and learn about previous and current employees
Keeping Tabs on the Industry
• Social media outlets are always active
• Reputable sources have a social media presence
• Be informed of what audiences are saying
• Develop a dialogue and possibly steer the conversation
What Platforms Should I Use?
• Geared primarily toward networking
• Easily the most professional social network
• Makes it easy to see how people are connected
• Includes Groups for discussions and sharing
• Most popular of ACHE accounts
• Generally seen as being a network for family and friends
• Companies and organizations often have a Facebook presence
• Users can follow (“like”) multiple news sources at once
• Facebook apps perform a variety of functions
• 140-character limit makes it very casual and immediate
• More conversational than some networks
• You can follow anyone, and they can follow you
• Uses special etiquette (hashtags, @ replies, etc.) that can be intimidating to newcomers
What Else Is There?
Google Plus• “Social glue” for rest of Google• Offers Hangouts—interactive video meetings
YouTube• Video channels with comments
Pinterest• Virtual bookmarking—users “pin” pictures to a digital
dashboard arranged by theme
Instagram• Photo-sharing and social networking service• Sort of the photo equivalent to Twitter
What Else Is There?
Reddit• Users submit content, others vote it up or down• “Ask Me Anything” sessions
Tumblr • Microblogging site designed for easy use and the
sharing of media
Foursquare• “Check in” at locations via smartphone
Flickr• An online site for storing, sharing and commenting on photos
Vine• App for six-second, looping videos
Social Media Tools
TweetDeck•Basic account is free•Update Facebook, Twitter, and LinkedIn with one accountbit.ly•URL-shortening service•Provides analytics for links you share•Add “+” at the end of any bit.ly URL to see how many times it’s been clicked and by whom
Social Media Tools
Google Alerts•Set up daily or weekly searches for terms or keywords to be sent directly to your inboxSlideShare•Upload and share presentations, complete with audioPostBeyond •Allows staff to share an organization’s content in a consistent and approved way
Q&A
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