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Credit: NTC 2012 Top Technology Trends Affecting Nonprofits
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Credit: NTC 2012
Top Technology Trends Affecting Nonprofits
Speaker
@thefuturescout
Public Profile
Patricia Tynan
Social Strategist, Marketer, Trend Spotter
Responsible for cultivating the company’s online presence and engaging prospects and customers.
Board member at Front Steps, a nonprofit working to end homelessness in Austin, Texas and on the board of the Central Texas World Future Society.
M.T. in Strategic Foresight from the University of Houston
Agenda
Learn what STEEP trends are shaping nonprofits in the next decade, focus on technology.
Explore the implications and possibilities.
What else?
Social: Generations
• Does your cause engage the younger generation?
• Do you have the right technology in place to do so?
Source: http://cdn.trustedpartner.com/docs/library/AchieveMCON2013/Infographs.pdf
Social: Generations
• What about the generation after the “Millennials”? The Z’s or Homelanders, these kids are born in a web world and are raised with technology. They are truly digital natives.
• Gen Z’s experience with education and consumer technologies will lead to different, “greater” expectations.
• Is it a longer term trend?
Photo Credit: mizzourah1992 iPad Baby 2 Months Old
http://youtu.be/HYXQTTb2RvI
Social: “Kid” Fundraisers
• When is it time to engage the next generation?
• Enabled by technology available, individual fundraisers are increasingly effective in their efforts.
• A virtual lemonade stand on Alex’s platform may raise thousands. www.alexslemonade.org
Technology: “The Cloud”
“Any software accessed over the Internet … including everything from Facebook to Constant Contact to online accounting systems and constituent databases.” via NTEN
Source: http://www.nten.org/research/cloudreport/download
Technology: “The Cloud”
• Over 80% of nonprofits surveyed by NTEN use at least one cloud solution – they just don’t realize it. – 69% use it for email
– 57% for broadcast email
– 44% for office software
– 41% for data backup
– 40% for constituent databases
Technology: Social Media
• Social media is here.
• Grab data from social applications: donor information, content or sentiment.
• Connecting in social media increases desire for face-to-face connections.
Technology: Social Media
$10,001 - $25,000 1%
$1,001 - $10,000 2% 1%
$1 - $1,000 14% 5% 3% 2% 2%
None 83% 94% 97% 98% 98%
Twitter YouTube LinkedIn Facebook Google+
What is the value of a Like? Surveyed nonprofits, estimate over 12 months a like is worth $214.81
Source: http://nonprofitsocialnetworksurvey.com
Technology: Social Media • Example Ticketmaster’s integration with Facebook. Attendees can see
where their friends are sitting and get to know “strangers” in advance. Think how this can be used for your nonprofit events.
Technology: Social Media
• Social media – enhances or amplifies data.
• New technologies will automate and “break down” data silos.
• Hunch is building a Taste Graph from available social data that’s “predictive”.
• What’s next? – A Donor Graph scraped
together from available online data.
Photo Credit: Hunch.com
Technology: Data
• Compiling and synthesizing data is key to understanding and communicating with donors and prospects.
– How do you collect it?
– What are you asking?
– Where does it go?
01010111 01101001 01101011 01101001 01110000 01100101 01100100 01101001 01100001 01010111 01101001 01101011 01101001 01110000 01100101 01100100 01101001 01100001 01010111 01101001 01101011 01101001 01110000 01100101 01100100 01101001 01100001 01010111 01101001 01101011 01101001 01110000 01100101 01100100 01101001 01100001
Technology: Data
Source: http://www.visualnews.com
It’s here in the for profit world, nonprofit applications are next!
Technology: Data > Infographics
• Visual representations of info, data or knowledge.
• Infographic capabilities beyond a bar chart.
– informationisbeautiful.net
– coolinfographics.com
– visualnews.com
– visual.ly
From your website to your grant applications, communicate your organization’s metrics clearly.
CharityWater.org, a great example, they show the who, what, where, why, how and outcomes – visually.
Prospective funders and donors know immediately where the money goes. “100% of all public donations directly fund water projects.”
Bold visuals in support of each message.
Can you guess their top level outcome measures?
Source: http://www.charitywater.org
Technology: Crowdfunding
• Nonprofits are creating their own platforms like Charity Water. While others are choosing to join platforms to ensure they are visible. Integration with crowdfunding platforms such as PleaseFund.Us, Crowdrise, Ammado, or Donors Choose.
Technology: Gamification
• 60% of consumers play a video game online.
• How do you make a “game” of your fundraising campaigns?
• “Hit a Homerun” for the fight against cancer. – Individual fundraisers – Different levels and
badges available – $230K + raised – 6,900 participants
Source: www.allstar5k-mlb.com
Technology - Mobile
• Mobile Apps
• Mobile Payments
• Mobile Access …
– Website
– Social
– Video
Mobile - BYOD
By 2014 90% of organizations will support corporate apps on personal devices.
- Gartner
• What’s your strategy?
• Infoworld example, requires login.
20
Technology: Security Risk
• Social networking, online or cloud application usage, mobile browsing and mobile payments all put personal data at risk.
Technology: Biometrics
• Already in use in government and military applications. Biometrics could be used to verify users of your cloud solutions are who they say.
Photo Credit: National Institute of Standards & Technology Photo Credit: L-1 Identity Solutions, Inc
Technology: Facial Recognition
• Security feature.
• Prospecting tool, do they look generous?
• Capability to instantly know who’s who at events.
• Carnegie Mellon University program can pinpoint the identity of a total stranger in minutes. Link here.
Photo credit: www.face.com
Technology: Voice Translation
• Already available on our devices: laptops, smart phones, TV and even game consoles.
• Voice is a digital signature and can be used for authentication.
• Or as an efficiency factor: voice dictation. Imagine voice notes or even voice-to-text “data entry” for your nonprofit systems.
Photo Credit: Apple.com
Technology: Tagging & Scanning
Rock the Vote Uses QR Code T-Shirts to Register 1.5 Million Voters
www.scantovote.org
QR (Quick Response) codes
scanable codes that help you
connect offline campaign
elements to an online
experience.
Rock the Vote Uses QR
Code T-Shirts to Register 1.5
M Voters.
How can you incorporate into
your fundraising or even
program efforts?
Technology: Tagging & Scanning
• To promote safe sex,
Planned Parenthood of
the Great Northwest
(PPGNW) released
55,000 condoms with
wrappers equipped with a QR code.
• Users check in,
tracking in 48 states
and 6 continents.
Source: www.nydailynews.com/life-style/health/condoms-qr-code-users-check-in-smartphones-do-it-article-1.1030325
Technology: Sensing
• “Sense Web” comprised of Voice, Video, RFID, and the newest Near Field Communications (NFC).
• NFC chips allow two way communication between objects and mobile devices.
• Contact info, social info, contactless payments, “tickets”, reference info … http://www.nfcworld.com/
Technology: Sensing
• Biometric sensor specialist Authentec introduced a new fingerprint verification sensor designed to protect access to NFC mobile wallets, in the future your accounting or fundraising systems.
* Apple purchased last July for US $356 M
Shown Here: Earlier AES850 sensor is built into the Toshiba Regza T-01D
Technology: Reversal
• Donors want connection to their digital giving.
• Providing “motivational objects” is key. Whether it’s a water bottle as shown that tracks how many plastic bottles saved, a t-shirt or the Livestrong bracelet.
• What objects can engage and let supporters experience your brand physically?
Environment: Ubiquitous Computing • Thanks to Mobile, Cloud, Social, Geolocation, Sensing
and Scanning technologies everywhere you go - you’ll be able to access data about the environment, the objects and people in it. All these technologies are creating what’s called an environment of “pervasive” or ubiquitous computing.
Environment: Ubiquitous Computing
• The most profound technologies are those that disappear.” Mark Weisser
Today it’s a mobile device, in the longer
term future the device disappears.
"We shape our tools and then our tools
shape us.“
Marshall McLuhan
Photo Credit: Bernard Gotfryd/Getty Images Via New York Times Online
Technology Resources
NTEN.org
• Where the nonprofit technology community meets.
Idealware.org
• A nonprofit, provides thoroughly researched, impartial, and accessible resources about software to help nonprofits make smart software decisions.
TechSoup.org
• A nonprofit with a clear focus: providing other nonprofits and libraries with technology that empowers them to fulfill their missions and serve their communities.
Google.com
