Date post: | 01-Nov-2014 |
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Technology |
Upload: | krmobley1 |
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Digital EngagementTop Ten Tools & Techniques
Kenneth Mobley – Public Engagement Practice Leader
WHY DIGITAL ENGAGEMENT?
SETTING THE CONTEXT
Banking then
The ATM changed all that
And the internet has completely transformed banking
Public Outreach then
Public Outreach now
Digital media levels the playing field
And adds more competition
THE TOP TEN TOOLS AND TECHNIQUES
Digital Engagement
My Top Ten List
10. Hashtags
#transitFAIL
Twitter example
My Top Ten List
9. Social Media Sites10. Hashtags
exponentially…
My Top Ten List
8. Twitter9. Social Media Sites10. Hashtags
Project-specific Twitter feeds
My Top Ten List
7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
My Top Ten List
6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
Breakout group-webinarVTrans regional forums
Educate
Interact
Report
21 Planning District Commissions14 Metropolitan Planning Organizations45 Transit Service Providers2 Independent Rideshare Agencies9 VDOT Districts9 Other Federal, State & Regional AgenciesSelect Counties & Cities
Breakout group-webinarVTrans regional forums
ChallengesTechnology
- Backup plans B & C!- Rehearsal/testing
StaffingReport-out logistics
BenefitsIncreased participationRegionally-focused discussionsCost-effectiveCentral presentationHands-on exercises
Breakout group-webinarVTrans regional forums
Instant Poll
The greatest investment need is:
Transit
Bridges
Roads
Roads
Bridges
Transit
0 5 10 15 20 25 30 35
Results
Interactive webinar
My Top Ten List
5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
My Top Ten List
4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
My Top Ten List
3. Textizen4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
My Top Ten List
2. Interactive Surveying3. Textizen4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
Do you ever ride the bus?
If so, how often?
How do you access the bus?
What is the purpose of your trip?
Do you want to stay involved?
Simple surveys
Value statements and priorities
Origins and Destinations
Understanding/ Visualizing choices and expressing preferences
Complex surveys
1. Crowdsourcing2. Interactive Surveying3. Textizen4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags
My Top Ten List
Crowdsourcing: the public decides
Definition: the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions.
Are you satisfied?
Tools continue to develop
UserVoice
Crowdbrite
MindMixer
UserVoice
Crowdbrite
LESSONS LEARNED
“I had my own blog for a while, but I decided to go back to just pointless,
incessant barking.”
Everyone and their dog…
Phase I Phase II
Strategy is Essential
Care and Feeding
Scheduling
Updates
Guest Speaker
s
Linkages Event Creation
“Social” Really Does Mean Social!
Questions?
It’s up to you!