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Top ten global trends redefining how we shop, live, work and play THE PLACE REPORT 2014
Top ten global trends redefining how we shop, live, work and play
THE
PLACE REPORT
2014
Top ten global trends redefining how we shop, live, work and play
THE
PLACE REPORT
Place Associates is a property consultancy which creates strategies that position, market and activate places.
This approach in managing and developing places increases customer visitation, spend and loyalty. Working with the owners, operators and occupants of places, we provide the insight through research which ensures that places develop a competitive advantage, allowing them to command a price premium and achieve financial returns above the market.
About Place Associates
THE PLACE REPORT 1
Cover page: Library and Learning Centre, Vienna University of Economics and Business
This report was compiled from November 2013 to March 2014 and all information is accurate at the time of publication. Every effort has been made to identify individual copyright holders of all imagery used in this publication. However, should any copyright holder not be acknowledged, please notify us and we will include the details in future issues.
Custom Trend Reports and Presentations
In-house Presentations of the 2014 Report
Project Trend Workshops
If you are interested in a particular trend, area or location, we offer custom reports or presentations which respond to your exact needs. As a cost-effective alternative to study tours, this provides all the same information in significantly less time. Please get in touch to brief us with your requirements: [email protected]
If you have a specific project which you would like us to address, we offer project trend workshops. These three-hour sessions are held with the project team and equip everyone with the knowledge to respond to your unique set of challenges. Please get in touch to brief us with your requirements: [email protected]
If you do not have time to read this report, or want to find out more about a specific trend, we can present the 2014 report in person to your project team, department or organisation. Please get in touch to arrange a presentation: [email protected]
Contents
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08Retail Repurposing
Redundant retail and hospitality spaces are being repurposed for a range of uses to support a competitive advantage and point of distinction.
09Empowered Prosumers
The improved mass customisation technologies which provide accessible, flexible, time-efficient construction, production and distribution of products for use in and around the built environment.
10Mainstream Urbanism
Mainstream interest in urban planning and the built environment is permeating mainstream consciousness.
06Library 2.0
The role of libraries in the digital age is changing how we learn, share, socialise and shop.
07Urban Microclusters
Dynamic small businesses are actively choosing to ‘cluster’ with complementary operators to reduce risk and operating costs and increase market appeal and exposure.
01Culture Quarters
Precinct operators and owners are leveraging the power of cultural quarters to offer a thriving all-day proposition.
02Incubating Growth
Incubators are appearing as growth strategies for commercial regeneration and social revitalisation.
03Intelligent Parking
Creative technological solutions around parking management help balance supply and demand in real time.
04Risk-Sharing
New models are emerging for dividing risk between owners, operators, occupants and users, to ensure the most balanced economic outcome for all parties.
05Commercial Co-habitation
The deliberate sharing of commercial workspaces by organisations to provide a mixture of cultural, strategic and financial benefits.
We have gathered the most progressive property examples from the past 12 months and distilled them into ten trends defining how we are changing the way we live, work, eat, shop, stay and play.Please share this document with your colleagues – all information contained within is published under a Creative Commons licence. Refer to the Acknowledgements page for more details.The Place Trends Report is published annually in the first quarter. More information on each of the case studies can be found on our trends website: wecreateplaces.com Proudly supported by:
About this Publication
THE PLACE REPORT
TREND NO
2
Artistic and cultural activations are becoming major attractors of people in unexpected places, with museums, councils and developers using innovative installations and programming to influence how people spend their leisure time.
Culture Quarters
01
TREND NO 1
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Clockwise from top left: Gap Filler, Christchurch
CULTURE QUARTERS
Gap Filler is a creative urban regeneration initiative that started in response to the 2010 and 2011 earthquakes in Christchurch, New Zealand. The quake devastated the downtown area and many key cultural, spiritual and social buildings were destroyed. The organisation re-activates vacant sites awaiting redevelopment with non-commercial creative projects. These have included pedal-powered flicks, a social arena built from pallets and a book exchange. By all accounts, Christchurch has
Art is in more demand than ever in the Western world, and it is becoming a symbol of status and power in emerging BRIC countries (that is, Brazil, Russia, India and China).
In response, culture is being used as a drawcard, to create memorable experiences, making unused laneways safe and attractive, and revitalising run-down precincts. It has been used to counteract underuse wrought by natural disaster, economic decline and the impacts of suburbanisation.
Introduction Gap Filler Christchurch
benefited from the experimental activations, bringing vibrancy to the dilapidated downtown area and people back to local shops.
‘Bringing vibrancy to the dilapidated downtown area and people back to local shops.’
TREND NO 1
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80 Long-term studios
60 Art studios
80Permanent employees
200Freelance contributors
Rote Fabrik (Red Fabric) Zurich
Rote Fabrik (Red Fabric) in Zurich, Switzerland, wasn’t born from national disaster; instead, an economic downturn of the local silk industry created an opportunity for the local creative industry. Located in an abandoned silk factory in Zurich, Rote Fabrik provides about 80 long-term studios for musicians, actors, media designers and artists. The city of Zurich rents out more than 60 art studios to artists.
Clockwise from top left: Rote Fabrik (Red Fabric), Zurich
Rote Fabrik also provides rehearsal studios for music, theatre and the fine arts. The mixed-use space has contributed to the bustling cultural life on the premises, with approximately 80 permanent employees and up to 200 freelance contributors involved. About 200,000 people per year attend the visual and performing arts events, schools and workshops, the restaurant or the exhibition hall. Rote Fabrik is considered one of the largest cultural centres in Europe.
CULTURE QUARTERS
TREND NO 1
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Developers in Hong Kong used culture to create a point of difference for their new shopping centre in a competitive landscape.
Clockwise from top left: High Line, New York City; K11 Art Mall, Hong Kong
K11 Art Mall Hong Kong
K11 Art Mall is a shopping centre that displays locally made public art on each floor among the boutiques. There are serious public art displays, as well as more playful exhibits. The dense program of openings, activities, lectures, design competitions and exhibitions fosters visitors’ active participation. The concept was adopted after the success of an earlier art mall, created by the same developers in Shanghai, China.
The ‘golden child’ case study continues to be the High Line in New York City. The initiative, which involved the transformation of a disused elevated freight rail line into a public park, attracts around four million visitors a year. People want to live near it; restaurants, boutiques and galleries want to be in close proximity to it. Rents in the surrounding neighbourhoods have increased, and local building projects have drawn big-name architects, creating 8000 construction jobs.
High Line New York City
It has also strengthened the local community, which was engaged and consulted on each part of the project.
Interestingly, other cities such as Sydney have learnt from the High Line experience and are planning similar re-use of the Goods Line railway corridor in Ultimo, the city’s educational precinct.
‘Rents in the surrounding neighbourhoods have increased.’
CULTURE QUARTERS
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TREND NO 1
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Clockwise from left: Lourve Museum, Lens
Louvre Museum Lens
One such example comes from the famous Louvre Museum, which has created a satellite site in the industrial town of Lens, in northern France. Lens is not an obvious choice for a cultural institution: the town has fewer than 40,000 residents and had been in an economic slump since a
Museums and art galleries are finding ways to strengthen their brand by building satellite locations and reinvigorating surrounding neighbourhoods.
local mine closed in 1960, with an unemployment rate three times the national average. But within a year of opening, 750,000 people have already visited the sleek glass and polished aluminium building. Lens Mayor Guy Delcourt has publicly applauded the satellite, and called it a ‘lifeline’ for the city.
CULTURE QUARTERS
TREND NO 1
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CULTURE QUARTERS
Maritime Museum of Denmark Copenhagen
An ambitious award-winning design for the Danish Maritime Museum has played its part in a collaborative effort to bring life back to a local harbour. Located 50 kilometres north of Copenhagen, Kronborg Harbour now offers a variety of cultural experiences to residents and visitors to the city of Helsingor (Elsinore). The Maritime Museum, an innovative sunken building within a dry dock, sits between one of Denmark’s most important and famous buildings and a new, ambitious cultural centre. By marrying the crucial historical elements with an innovative concept of galleries and wayfinding, architecture firm BIG’s renovation scheme reflects Denmark’s past and present role as one of the world’s leading maritime nations.
‘Marrying the crucial historical elements with an innovative concept of galleries and wayfinding.’
Clockwise from top left: Maritime Museum of Denmark, Copenhagen
Finally, even grassroots movements are finding success by using an incubator format to increase economic resilience.
New York City is currently home to at least 23 worker cooperative businesses in Manhattan, the Bronx, Brooklyn and Queens. Coops are democratic businesses and organisations that are owned and managed by the people who work in them. This structure keeps money and jobs within the local community where they operate. They have also shown to be more resistant in economic downturn, by finding alternatives to reducing staff. –PR
Coops New York City
TREND NO 1
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CULTURE QUARTERS
TREND NO 1
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Trend Overview Culture Quarters
CULTURE QUARTERS
1. Gap Filler Christchurch gapfiller.org.nz
2. Rote Fabrik (Red Fabric) Zurich rotefabrik.ch/en/home
3. High Line New York City thehighline.org
4. K11 Art Mall Hong Kong k11concepts.com/en
5. Louvre Museum Lens louvrelens.fr/en/home
6. Danish Maritime Museum Copenhagen mfs.dk/en/
7. Coops New York City nycworker.coop
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TREND NO
11
IncubatingGrowth
Incubators use a range of strategies such as lowering rent, mentorship, expertise and networking to boost productivity. Once predominantly found in the tech industry, cities, private businesses and individuals are creating their own incubators within a range of industries with successful results.
02
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TREND NO 2 INCUBATING GROWTH
Clockwise from top left: London Tech City, London
‘Actively cultivated a tech focus, attracting investors such as Google, Facebook, Cisco and Intel to the area.’
the city and quick access to Europe, it is an ideal location to grow an international business.
The disruption and growing dependence on technology in each industry has caused tech hotspots to pop up in almost every major city. One such example is London Tech City. The area has actively cultivated a tech focus, attracting investors such as Google, Facebook, Cisco and Intel to the area. This in turn has seen a community of entrepreneurial companies follow suit. There were 200 businesses at the time of launching, and now 1300 digital companies are located in the area. Due to the singular focus, Tech City has been able to foster innovation and collaboration within like-minded companies. With easy access to the financial centre of
Success within these pockets is usually achieved through a commitment from the public sector, the private sector and individuals.
Only a few years ago this trend materialised when large corporations – think Google, Nike, and Urban Outfitters – started creating campuses for their staff in separate locations. However, industry incubators have evolved and reconsidered this segmented approach. Today’s innovative hotspots are located within the fabric of a city, engaging with the areas around them. Siloed forms of working are out; collaboration and teamwork are in.
Incubators, long part of the start-up culture, have now spread into other industries. This approach has created hotbeds of innovation in global cities where some of the most dynamic work is being undertaken.
Introduction
London Tech City London
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Sapiens Park Brazil
Sapiens Park, in Santa Catarina, Brazil, set on 1.2 million square metres of land, was created by non-profit tech company Fundação Certi. It has since attracted local, municipal and federal funding to help incubate and grow local start-up businesses. Sapiens Park offers start-up companies in tourism, technology and entertainment office space with cheap rent, mentors, partnerships with local universities and free administrative support.
Incentivising start-ups with below-average rental rates, mentorship and added benefits is an important means of drawing and developing promising talent.
Google San Francisco
Once a key advocate of the segmented ‘campus’ idea, Google has just purchased office space in San Francisco’s trendy Mission District to house workers who don’t want to commute to their headquarters in Mountain View. The company reportedly sees purchasing the 35,000-square-foot former newspaper factory as a key strategy in attracting start-up businesses, whose employees want to remain more closely engaged with the innovative San Francisco community, to work with the company.
500 Startups Mexico City
500 Startups, a part seed fund, part mentorship model, has just opened the doors of its first satellite company, located in Mexico City. Mexico is a growing digital market, and a strategic move for the company that is based in Silicon Valley. Its acceleration program provides start-ups with seed capital, mentorship, office space and direct support to establish a strong foundation and drive their business forward rapidly. This arrangement gives local Mexican start-ups the benefits of the global knowledge and expertise of the Silicon Valley employees, and the international 500 Startups brand is able to cultivate the next breed of developers in the emerging Latin American market.
Factory Berlin
Factory in Berlin was created so start-up and mature technology-driven companies could collaborate. A key focus at Factory is using mentors to advise and develop early-stage start-ups. Private investors have been attracted by the rich sources of talent being nurtured. Google, for example, has recently come on board, funding training, mentoring, events and other programs to support start-up development.
Similar tech incubators exist in Berlin and Mexico City.
TREND NO 2 INCUBATING GROWTH
INCUBATING GROWTH
Clockwise from top left: New Museum, USA; Los Angeles County Museum of Art (LACMA), Los Angeles
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TREND NO 2
Having seen the success and innovation resulting from the incubator approach, other industries, such as the arts, are now trialling similar strategies.
New Museum USA
One such example of this is the Incubator for Art, Technology, and Design, run by the New Museum in New York City, USA. The New Museum has provided two million dollars in funding to create a collaborative work and educational space for 60 people. Innovators from multiple creative industries – architecture, design, technology and art – have been invited to use the space, due to open in mid 2014.
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TREND NO 2
Clockwise from top left: Los Angeles County Museum of Art (LACMA), Los Angeles
LACMA has created a collaborative space in bringing artists and technologists together to undertake projects that they plan to share with the public at the museum. Interestingly, unlike the New Museum, this project has funding from private businesses, such as Accenture, Google and SpaceX. Both LACMA and the New Museum illustrate the impact of utilising space to create long-term repayment to the organisation – in producing cutting-edge material to display in the gallery, and for investors to be linked to the helm of new trends and meet future employees.
On America’s West Coast, a similar project is being undertaken by the Los Angeles County Museum of Art (LACMA).
Los Angeles County Museum of Art (LACMA) Los Angeles
INCUBATING GROWTH
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TREND NO 2
Digital Media City (DMC) Seoul
In Seoul, Korea, for example, the government created Digital Media City (DMC) to reinvigorate an area of the city by encouraging digital media entertainment companies to lease there. Launched in 2002, and with completion planned for 2015, DMC was seen as a way to expand Korea’s advanced IT, human resources and entertainment industries. The Seoul Metropolitan Government provided funding to create broadband and wireless networks and infrastructure, as well as tax incentives and desirable land prices to attract innovative tenants. –PR
These clusters aren’t only being created by private companies.
INCUBATING GROWTH
Clockwise from top left: Digital Media City (DMC) Seoul, South Korea
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1. London Tech City London techcityuk.com
2. Factory Berlin factoryberlin.com
3. 500 Startups Mexico City 500mexicocity.com
4. Google San Francisco sanfrancisco.travel/neighborhoodmission-district
5. Sapiens Park Santa Catarina sapiensparque.com.br
6. New Museum USA newmuseum.org
7. Los Angeles County Museum of Art (LACMA) Los Angeles lacma.org
8. Digital Media City (DMC) Seoul dmc.seoul.go.kr/eng/index.do
Trend Overview Incubating Growth
TREND NO 2 INCUBATING GROWTH
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TREND NO
18
CarpoolApps
Driven by the capabilities of location-based technology and wi-fi access, we are seeing the emergence of intelligent and integrated parking solutions. These systems offer scalable pricing systems for parking, based on demand, and help alleviate parking pressures by intelligently matching drivers or passengers with the best available option.
Intelligent Parking
03
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TREND NO 3 INTELLIGENT PARKING
Creating scalable pricing systems for parking, based on demand, has eased parking pressures in downtown San Francisco. SFpark, an initiative by the San Francisco Municipal Transportation Agency, has increased parking availability in a city where parking is often challenging. SFpark periodically adjusts meter and garage pricing to match demand.
Throughout the United States, more examples of scalable pricing to streamline parking are appearing. In Los Angeles, smart meters and low-power sensors help city officials determine pricing based on demand. The availability and pricing data is freely available to the public through a free app called Parker. Pre-booked and paid parking services, such as Click and Park, assist with parking for large events in the US and Canada. Pricing can also be scaled to suit demand.
Introduction
Despite the fact that modern urban planning widely promotes non-motorised modes of transport, or active transport, parking is still a common challenge.
Parking lots are also usually visually uninspiring, and dead space. But with the influx of technology, the age of parking 2.0 has arrived. Creative solutions for parking management can make parking easier, help cope with demand or explore how active transport can live side by side with motor vehicles.
Click and Park also utilises existing space within the surrounding neighbourhood by allowing local businesses to work with large entertainment venues to offer parking space on their premises, and receive financial reward. The business is well established, and continues to grow in cities across the United States.
Choose an event
Select location
Print your permit
‘Pricing can also be scaled to suit demand.’
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TREND NO 3
100Cities
‘Peer-to-peer car pooling apps include: Lyft, Jayride and Share your Ride.’
Their services include providing crowd-sourced information about available, free-of-charge or long-term spots. BestParking.com is a parking search engine that steers drivers towards the cheapest and most convenient garages and lots in 100 cities and 115 airports across North America. Brooklyn-based Roadify relies on information from users to let the online community know when a spot has been recently vacated. Users who are after a spot send a text and receive a list of available spots nearby.
In the past few years a slew of apps and websites have been created to assist drivers with the challenges of parking.
Another strategy is to provide options to combat traffic congestion. Peer-to-peer car pooling apps, such as Lyft, Jayride and Share your Ride, cut down the number of cars on the roads and let someone else worry about the headache of parking. Lyft is now offered in 19 US cities, and Share your Ride is available in seven countries.
115Airports
CheapGarages and lots for parking
INTELLIGENT PARKING
Approximately 70 per cent of trips to the development are made by active transport.
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TREND NO 3
Sihlcity Zurich
In order to get building permission, the developers agreed to a number of transport solutions. The shopping centre has 19,000 visitors per day and approximately 2300 employees. However, the agreed number of parking spaces offered in the centre is only 850. To balance the lack of car spaces, 600 bike parking spaces, a bike home delivery service and initial financing for the improvement of a tramway and a bus line were included in the design. The effects are clear: approximately 70 per cent of trips to the development are made by active transport. –PR
Statistics 19,000 visitors per day
2300 employees
850 car spaces
600 bike parking spaces
Improvements
A bike home delivery service
A tramway and a bus line were included in the design
At Sihlcity, a mixed-use shopping centre just outside the Zurich city centre, cars and bikes live together harmoniously.
INTELLIGENT PARKING
CarpoolApps
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Trend Overview Intelligent Parking
TREND NO 3 INTELLIGENT PARKING INTELLIGENT PARKING
1. SFpark San Francisco sfpark.org
2. Click and Park US and Canada clickandpark.com
3. BestParking.com North America bestparking.com
4. Roadify Brooklyn roadify.com
5. Lyft Digital lyft.com
6. Share your Ride Digital shareyourride.net
7. SihlCity Zurich sihlcity.ch/de
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TREND NO
23
Businesses and developers are rethinking traditional pricing, place and product offering to see how risk can be reduced. Innovative models typically based on pay-for-use, diversification of purpose and commercial partnerships are all smart ways of minimising the risk, appropriately sharing the liability between owners, operators, occupants and users.
Risk-Sharing
04
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Clockwise from left: Ace Hotels, London
TREND NO 4 RISK-SHARING
‘Rent a space for 30 mins, an hour or a day and pay for your length of stay.’ – Breather App
Ziferblat London
London’s first pay-per-minute cafe and co-working space has just opened its doors in Shoreditch. Ziferblat, part of a Russian chain of the same name, created its original pricing scheme to appeal to price-sensitive customers. Tea, coffee and basic amenities are offered for free. This approach would also help lower the average length of stay, ensuring there are always tables available in a high-demand area. The concept has proved popular in Russia, with Ziferblats there attracting a total of 30,000 customers a month.
Breather Montreal and New York
Launched in February 2014, Breather offers super short-term private workspaces available for 30 minutes, an hour, or an entire day. An iOS app is used to view, book, and unlock the door with a simple tap of their phone, users are only charged for the length of their stay. Currently they have 3 locations in Manhattan with plans to expand across the US, San Francisco as the next city.
Businesses and developers are rethinking traditional pricing, place and product offering to see how risk can be reduced. Success depends on finding the right incentive for the clientele, recognising whether they are price sensitive or responsive to exclusivity or demand flexibility. Technology is facilitating risk reduction through better management of supply and demand with the use of dynamic pricing. However, innovative models based on pay-for-use, diversification of purpose and commercial partnerships are all low-tech ways of minimising risk, appropriately sharing liability between owners, operators, occupants and users.
Introduction
Risk is an inevitable part of any new venture, whether you’re the owner or the tenant, the financier or the customer.
Book Unlock Meet, Work, Rest
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TREND NO 4
Hotels are prime examples of spaces with inherent fluctuations in use and hence risk.
Apartment 58 London
Instead, Apartment 58, also located in London, reduces risk by asking clients to commit on a long-term basis, requiring all visitors to have memberships. Apartment 58 is a chameleon property that provides office space by day and event space, a restaurant and bar by night.
Pay-per-minute schemes would have the opposite effect on luxury and entertainment businesses.
Memberships are by invitation only, but there is a range of options to suit every need, with day- and month-long passes, multi-location and even lifetime passes. This strategy, completely reliant on its exclusivity, has proved popular after the business upgraded from a 1000-square-metre location to an 8000-square-metre location within two years of opening.
Ace Hotels London
Hotels are prime examples of spaces with inherent fluctuations in use and hence risk. For a few years the Ace Hotel in Shoreditch, London – the US-based chain’s first international location – has reduced risk by diversifying its offering and making its common areas open to the public. The hotel provides a mix of services, retail and hospitality, including workshops, a gallery space, casual workspaces, a cafe, restaurant, a florist and bike hire.
RISK-SHARING
Clockwise from top: Ace Hotels, London
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Clockwise from top: Takeo Library, Japan
Takeo City Library Japan
In Takeo City, Japan, Mayor Keisuke Hiwatashi has offered a revolutionary new concept for the local public library. Hiwatashi has enlisted the support of public companies, including a popular movie rental and bookstore company and a Starbucks, to lower the risk of a public asset that is losing relevance in the digital age.
Population 50,000
Visitors 260,000
Titles for loan 200,000
Even public services are starting to be offered through a risk partnership.
The space includes a bookshop, cafe and restaurant as well as more than 200,000 titles available for loan. The facility attracted 260,000 visitors in its first three months, which is especially impressive when you consider that Takeo City has a population of only 50,000 people. –PR
TREND NO 4 RISK-SHARING
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Trend Overview Risk-Sharing
TREND NO 4 RISK-SHARING
1. Ziferblat London london.ziferblat.net
2. Breather Montreal and New York breather.com
3. Apartment 58 London apartment58.com/about
4. Ace Hotels London acehotel.com/london
5. Takeo City Library Japan epochal.city.takeo.lg.jp/winj/opac/top.do
TREND NO
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05
Co-working, a popular option for entrepreneurs, freelancers and start-ups, is spreading to more formalised spaces within large businesses and commercial buildings. From city-scale to office-scale, attracting, balancing and retaining an ideal mix of capabilities is seen as the key to enhancing working culture and business agility. In turn, this builds an organisation’s ability to adjust to change and capitalise on market opportunities as they arise.
Commercial Co-habitation
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TREND NO 5
The concept of the traditional office space is changing rapidly.
Where once the image of a hard worker was one who slaved away at a desk, now mobility is embraced. Mobile, flexible working conditions are creating both change and opportunity for managers, developers and the accommodation industry.
Introduction They also result in more productive, innovative and happier staff who have a more equal work–life balance.
The key is not just offering staff access to wi-fi, quiet breakout spaces and fluid working arrangements; it’s offering access to other people. Tony Hsieh, Zappos’ CEO and founder of the Downtown Project in Las Vegas, USA, calls it ‘collisionable hours’ – hours he’s able to spend ‘colliding’ with people who can help influence his mindset.
The key is not just offering staff access to wi-fi, quiet breakout spaces and fluid working arrangements; it’s offering access to other people.
By building this idea of collaboration into workplaces, buildings and even cities, new levels of innovation can be unlocked.
Entrepreneurs and start-ups have understood the benefit of ‘collisionable hours’ for years. The recent rise of start-ups across every industry has resulted in national and international co-working chains emerging – Regus, General Assembly, HUB, WeWork and Central Working, to name but a few.
The format is simple. Provide a desk, business infrastructure, shorter-term rental arrangements, fast wi-fi and tech support and you’ve got a dynamic workspace that creates demand through convenience and connectivity.
COMMERCIAL CO-HABITATION
Clockwise from top: Downtown Project, Las Vegas; HUB, Melbourne
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Examples of this experimentation include spaces that are tailored to specific industries. NeueHouse, based in New York City, USA, is a ‘private membership work collective’ that caters exclusively for creative businesses in film, design, fashion, publishing and the arts with up to ten staff. Niche, curated spaces have also started opening, such as the Melbourne co-working space The Workery, which offers just ten desks.
Co-working spaces aren’t always ‘one size fits all’; experimentation is needed to get the balance of size and density just right for the mix of workers.
NeueHouse New York City
COMMERCIAL CO-HABITATION TREND NO 5
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Some larger, established businesses are trialling the idea of bringing start-ups and smaller businesses to work with their staff. Internationally renowned advertising agency Weiden + Kennedy (W+K) began Portland Incubator Experiment (PIE), which offers developers, bloggers and entrepreneurs desk space in their Portland, Oregon offices. W+K staff and clients benefit not only from the culture, knowledge sharing and innovation that comes from having close
US Bank, the fifth largest bank in the United States, has purchased memberships and rented meeting space at local co-working facility CoCo, a short walk from the bank’s headquarters in Minneapolis. Google too has chosen to house its United Kingdom headquarters within ‘Campus’, a multi-storey co-working building in London. Google, a partial owner of Campus, and its staff benefit from interaction with innovative people and possible new clients.
Larger businesses are also seeing the benefit of daily collaboration with other companies and are exploring the concept of co-working spaces.
relationships with tech staff, but also from developing new digital platforms together. There is more reverence for an advertising agency that can provide both award-winning social campaigns and award-winning social media networks.
CoCo Minneapolis
Portland Incubator Experiment Portland
COMMERCIAL CO-HABITATION TREND NO 5
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TREND NO 5
One example is Pivot Desk, based in the United States – a search directory that profiles spaces for one to 20 people in six locations around the country. ‘Hosts’, managers of co-working spaces or private businesses with empty desk space, can also list their space on the site.
Pivot Desk USA
There has been such an increase in co-working spaces that businesses offering a matchmaking service have started to appear.
LiquidSpace provides a similar service, on a much larger scale. Their database has more than 2000 spaces across 250 cities.
Matchmaking Services
COMMERCIAL CO-HABITATION
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COMMERCIAL CO-HABITATION
The idea of collaborative working is also inspiring urban design. The Downtown Project infamously offered no-interest loans to businesses in Las Vegas so that the Zappos HQ, located in the town hall, could be surrounded by innovative minds to inspire the staff.
Similarly Lindholmen, a business park in Gothenburg, Sweden, incorporates collaborative space. The business park has revitalised a former industrial area by offering purpose-built commercial and educational buildings, facilitating collaboration between unique industries with shared green spaces, facilities and cafeterias. Its unique layout mixes educational buildings with commercial buildings, housing and tenants that work in a range of different industries.
–PR
Marriott International has created Workspace on Demand in collaboration with LiquidSpace. The concept allows quiet areas or meeting rooms within Marriott hotels in the United States to be booked just as a guest would book a room for the night. After the success of the pilot of 35 hotels, Marriott International plans to expand the program to 300 hotels across the US.
Innovative hotels are making their casual breakout spaces in lobbies and meeting rooms more appealing to this mobile workforce.
TREND NO 5
Clockwise from top left: Lindholmen, Gothenburg
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Trend Overview Commercial Co-Habitation
COMMERCIAL CO-HABITATION TREND NO 5
1. NeueHouse New York City neuehouse.com
2. CoCo Minneapolis cocomsp.com
3. Portland Incubator Experiment Portland piepdx.com
4. Pivot Desk USA pivotdesk.com
5. LiquidSpace Global liquidspace.com
6. Lindholmen Gothenburg lindholmen.se/en
TREND NO
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Globally, the role of libraries has been challenged by the declining access of print as the preferred medium. In response, libraries are extending their relevance by diversifying information across many channels and providing mixed-use spaces, while ensuring knowledge sharing remains the key focus.
Library 2.0
06
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TREND NO 6
‘Where once libraries offered only books, there is now a smorgasbord of channels and formats, including multimedia and face-to-face learning programs.’
Introduction
For the past century, libraries have played a central role in communities the world over.
The new-breed libraries are no longer destinations for storing and cataloguing print media; instead, they offer knowledge sharing across all channels and mediums. In order to facilitate this, libraries are becoming multi-use, collaborative, flexible and sometimes even noisy. These changes are ensuring libraries have continued relevance.
The new breed of libraries is still focused on making information as accessible as possible.
But now they’re diversifying the channels in which knowledge sharing takes place. Where once libraries offered only books, there is a smorgasbord of channels and formats, including multimedia and face-to-face learning programs. The Seattle Central Library, for example, offers more than one million books, a language centre, areas specifically for younger visitors, computers, internet access, an auditorium, a meeting place with a cafe and an events program including film screenings.
LIBRARY 2.0
Clockwise from top left: Seattle Central Library
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TREND NO 6
‘The Black Diamond in Copenhagen combines exhibition spaces, a bookshop, a restaurant, a cafe and two museums under one roof.’
LIBRARY 2.0
Clockwise from left: The Black Diamond, Copenhagen
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TREND NO 6
Take Zurich University’s Law Library, designed by Santiago Calatrava, or the Library and Learning Centre at the Vienna University of Economics and Business, designed by Zaha Hadid. Both examples have light-filled, collaborative spaces designed to promote fluid movement throughout and different forms of learning. They comprise numerous public spaces and quiet spaces to read, write or research through a variety of
In Denmark, a popular branch of the Helsingor Public Library, located in the Culture Yard within the Helsingor harbour cultural precinct, has created a dedicated following and the building’s design entices visitors to stay longer. Wayfinding in the building is clear and fun, appealing and accessible to people of all ages. Kids are treated to playrooms that house toys and interactive screens, and rooms are made to look homely.
Design features to maximise length of stay are also being used.
Architects are using futuristic aesthetics to signal the beginning of the new age of the library.
LIBRARY 2.0
mediums. Their chosen design creates a strong statement for the universities of which they are part – that they are innovative, modern universities, and that learning is at the heart of what they do.
Clockwise from top left: Library and Learning Centre, Vienna University of Economics and Business; Helsingor Public Library, Denmark
Libraries are diversifying not only what they provide, but where.
A team of ten librarians from the Seattle Central Library in the USA is taking to the streets on their bikes with a customised trailer filled with books. The trailers are towed to popular events and offer guests a quiet respite.
In Sydney the City of Sydney recently held a pop-up library within the Sydney Festival’s Hyde Park Festival Village. The library offered books from local branches, all of which could be taken home, within a modular structure along with a program of events. –PR
Seattle Central Library USA
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TREND NO 6
The Los Angeles Public Library in the USA is even going so far as to formalise a high school diploma course at the building.
At the privately owned Idea Stores in the UK, more than 900 adult learning courses and an extensive activities and events program are offered, as well as traditional library services. Even some brands have started exploring how they can utilise the cultural place of libraries.
As well as providing dynamic spaces, libraries are providing innovative and curated content.
In Seoul, South Korea, visitors who own a Hyundai credit card have access to a members-only library, curated by design writers and curators.
The role of libraries is also changing. Once merely sources of information, libraries are starting to take on the role of a town centre. In Brazil, a governmental initiative to bring more state services to poorer areas will see libraries act as cultural centres, offering theatres and meeting spaces.
Sydney’s own Green Square Library, due for completion before 2020, will act as the cultural centre for the suburb. The approved design features an underground library and street-level mixed-use area, with sites for play, work and rest. An amphitheatre, storytelling garden, water play zone and places for community events are also included in the design.
LIBRARY 2.0
Clockwise from top left: Sydney Festival’s Hyde Park Festival Village, Sydney
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Trend Overview Library 2.0
TREND NO 6 LIBRARY 2.0
1. Seattle Central Library USA spl.org
2. The Black Diamond Copenhagen kb.dk/en/dia
3. University’s Law Library Zurich uzh.ch/services/libraries
4. Helsingor Public Library Denmark helsbib.dk
5. Green Square Library Sydney cityofsydney.nsw.gov.au/vision
6. Sydney Festival’s Hyde Park Festival Village Sydney sydneyfestival.org.au/2014
7. Library and Learning Centre Vienna wu.ac.at/library/en
8. Los Angeles Public Library Los Angeles lapl.org
9. Hyundai Card Design Library Seoul hyundaicard.com/index.jsp
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41
Like-minded small businesses and retailers are decreasing risk by sharing low-cost locations and increasing demand through association. While businesses can gain a financial advantage from co-locating with similar niche operators, they are also en masse transforming the economic vitality of the surrounding area.
Urban Microclusters
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Temescal Alley Oakland
One such example is that of Temescal Alley. A row of former horse stables just off Oakland’s 49th Avenue has become a destination micro community for the Bay Area artists’ and designers. The area lures families and hipsters alike to take in wares from the artists’ open studios.
OC Mix Southern California
A similar example is OC Mix, in Southern California, USA. This shopping centre is home to locally owned boutiques and food spots, rather than national brands. By clustering together and focusing on providing local, high-quality produce and merchandise, the OC Mix has become a favoured option for Orange County locals.
Opening a new business, especially in the current economic climate, is a big risk.
New generations of businesses are attempting to decrease this risk by choosing not to go through the process alone.
There has been an increase in the number of examples of businesses deciding to open in association with others who complement their offering, are more well known or are simply willing to share rental costs. Perhaps one of the most interesting results of this trend, in addition to these businesses benefiting from association, is the positive effect micro- clusters have had on the surrounding community.
Introduction
‘This shopping centre is home to locally owned boutiques and food spots, rather than national brands.’
TREND NO 7 URBAN MICROCLUSTERS
Clockwise from far left: Temescal Alley, Oakland; OC Mix, Southern California
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TREND NO 7 URBAN MICROCLUSTERS
Other examples are appearing worldwide, within different economic climates and cultures.
Frau Gerolds Garden West Zurich
In West Zurich, Switzerland, a small group of businesses collaborated to become Frau Gerolds Garden. The cluster has temporarily set up in an industrial landscape that is due to be redeveloped in the future. Their shared interest in locally grown and sourced food, some of which is grown on site, has won favour from residents on the border of the old industrial area.
Clockwise from left: Frau Gerolds Garden, West Zurich
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TREND NO 7
Other businesses opt to gather with larger brands to benefit from association.
Melrose Market, in Seattle, USA, used the strong name of an anchor tenant – chef Matt Dillon’s popular restaurant, Sitka & Spruce – to curate a collection of complementary businesses to strengthen the overall offering. Dillon actually helped curate the other businesses within the building.
Similarly, in New York’s Hell’s Kitchen neighbourhood, Gotham West Market is located beneath 554 luxury rental apartments. Eight boutique food stalls and a bike shop accommodate the ground level of the building, benefiting from a captive audience from within the building as well as foot traffic from the street.
Gotham West Market New York
Melrose Market Seattle
URBAN MICROCLUSTERS
Clockwise from left top: Melrose Market, Seattle; Gotham West Market, New York
While businesses can gain advantage from association with each other, the combined strength of their offering can also improve the surrounding area.
In an undeveloped old industry quarter in West Zurich, Switzerland, boutique shops and a fresh market have sprung up in 36 viaduct arches, collectively known as the IM Viadukt. Owners, The PWG Corporation, offer tenants below-average rental rates. This strategy has lured enough tenants to create vibrancy within the local area, District 5.
IM Viadukt West Zurich
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URBAN MICROCLUSTERSTREND NO 7
Clockwise from far left: IM Viadukt, West Zurich
Many of these microclusters signify their association through use
of a distinctive aesthetic.
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URBAN MICROCLUSTERS
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TREND NO 7
Clockwise from left: Schrannenhalle, Munich
Schrannenhalle Munich
Similarly, by instigating the Schrannenhalle in Munich, Germany, a building destined for foreclosure has been turned into a shopping, dining and entertainment destination thanks to the successful mix of businesses.
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TREND NO 7 URBAN MICROCLUSTERS
The downtown container park in Las Vegas, for example, part of the Tony Hseih-funded Downtown Project, is housed in a number of shipping containers and modular cubes. It communicates the playfulness of the businesses within its community through public art and themed buildings, such as a barbershop situated within a train caboose.
The Tabloid Creators’ District, a cluster of creative businesses within an industrial area of Tokyo, Japan, has reflected the spirit of the fashion label offices, gallery, cafe and performance space within the building by choosing graphic, stylistic wayfinding designs throughout the structure. –PR
The Tabloid Creators’ District Tokyo
Downtown Project Las Vegas
Clockwise from far left: Downtown Project, Las Vegas; The Tabloid Creators’ District, Tokyo
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Trend Overview Urban Microclusters
URBAN MICROCLUSTERSTREND NO 7
1. OC Mix Southern California shoptheocmix.com
2. Temescal Alley Oakland temescalalleys.com
3. Frau Gerolds Garden West Zurich fraugerold.ch
4. Melrose Market Seattle melrosemarketseattle.com
5. Gotham West Market New York gothamwestmarket.com
6. IM Viaduct West Zurich im-viadukt.ch
7. Schrannenhalle Munich schrannenhalle.de
8. Downtown Project Las Vegas downtownproject.com
9. Tabloid Creators’ District Tokyo tabloid-tcd.com
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Retail Repurposing
Growth in alternative uses of larger-format spaces is being driven by the rise in economically unfeasible retail spaces. Places are responding by marketing themselves through dramatically extended types of use – from restaurants to nightclubs, exhibition spaces, shopping centres and showrooms. The key to embracing this trend, regardless of the industry, is multi-functionality in one destination.
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Introduction
50
TREND NO 8
Some retailers are presenting the experience as the main reason for visitation, not the act of buying. Food is being held as a drawcard to attract patrons into physical locations that aren’t restaurants and completely different uses are being introduced within underperforming big-box retail stores. The key to embracing this trend, no matter what industry, is by offering multi-functionality in one destination.
A business strategy is emerging within the retail, hospitality and hotel industries, which aims to increase demand through dramatically extended types of use.
Mira Moon Hong Kong
Mira Moon, a 91-room boutique art hotel in Hong Kong, has created a retail experience by enabling guests to purchase furniture, accessories and even designer items displayed in the room closet. Each item can be purchased through the online store, called ‘Boutique on the Moon’, which is loaded onto the TVs and iPads in each room.
Hotels are pioneers in this space and are exploring innovative territory by examining how rooms and common areas can be used more productively.
RETAIL REPURPOSING
Clockwise from left: MIra Moon, Hong Kong
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TREND NO 8 RETAIL REPURPOSING
25hours Hotel Zurich
The 25hours Hotel in Zurich, Switzerland, offers a range of diverse applications within its common areas. One of these is ‘The Living Room’, an open-plan space that is used for design exhibitions, ping-pong tournaments, cooking classes and functions.
‘The hotel lobby also displays lifestyle products from local businesses, all of which can be bought around the clock.’
The hotel lobby also displays lifestyle products from local businesses, all of which can be bought around the clock.
Clockwise from left: 25hours Hotel, Zurich
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Perhaps the most drastic example of reuse of retail space is that of Sears Holdings, the parent company for US retailers Sears and Kmart, which is choosing to convert some of its underperforming stores in surprising ways. With a strong network of Sears Auto Centres in most neighbourhoods, the buildings will apparently earn more per square metre when filled with computer servers than when operating as auto retailers.
In Tokyo, Japan, within the busy Midtown shopping centre, visitors are able to learn a new skill while indulging in some retail therapy. The ABC Cooking Studio, one of 124 already in Japan, allows visitors to develop cooking skills with ongoing or one-day multilingual cooking classes. ABC Cooking Studio offers classes in cake making, bread baking and worldwide cuisine. Lessons are held multiple times a day and places can easily be reserved on a smart phone.
‘Shopping centres are utilising consumers’ desire for constant learning to increase the time in centres.’
ABC Cooking Studio Tokyo
Sears Holdings USA
Some underperforming Sears stores, located within suburban malls, will even be turned into community disaster recovery centres. Their proximity to stores that sell homewares, food and supplies is ideal when providing mass shelter for extended periods of time.
‘Buildings earn more per square metre when filled with computer servers than when operating as auto retailers.’
TREND NO 8 RETAIL REPURPOSING
Clockwise from left: ABC Cooking Studio, Tokyo
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Laneway Learning Australia
In Australia, Laneway Learning is a casual and affordable program of evening classes taught by local industry experts in Sydney, Melbourne and Brisbane. The diverse curriculum ranges from pottery to film and hula hooping. Each class is held in a partner cafe or restaurant, taking advantage
The hospitality sector is also looking outside its own industry to increase demand.
of unused after-hours space. For example, classes have been held in Bean Cafe in Brisbane, Shebeen bar in Melbourne and Cowbell 808 in Sydney’s Surry Hills. Cowbell 808 does not charge for the use of space; instead, it remains open during the class and serves food and drinks.
RETAIL REPURPOSING TREND NO 8
Right: Punch bowl Social, Portland
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TREND NO 8 RETAIL REPURPOSING
Clockwise from left: Punch Bowl Social, Portland
‘Attracts patrons with a diverse offering of games, entertainment and novelty dining.’
Punch Bowl Social Portland and Denver
Punch Bowl Social, with locations in Portland (Oregon) and Denver, USA, attracts patrons with a diverse offering of games, entertainment and novelty dining. The 32,000-square-foot Portland space provides games such as bowling, ping-pong, darts and board games. Private karaoke rooms are available, as is a 70-space ‘gastro-diner’. The diner is of a much higher quality than those of any other game arcades, with craft beer and a menu featuring favourite local dishes. –PR
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Trend Overview Retail Repurposing
RETAIL REPURPOSING TREND NO 8
1. Mira Moon Hong Kong miramoonhotel.com
2. 25hours Hotel Zurich 25hours-hotels.com
3. ABC Cooking Studio Tokyo abc-cooking.co.jp
4. Sears Holdings USA searsholdings.com
5. Laneway Learning Australia lanewaylearning.com
6. Punch Bowl Social Portland and Denver punchbowlsocial.com
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Improvements in technology, better distribution networks and lowered costs have allowed mass customisation to impact the built environment. The resulting effects will be astronomical for the construction and creative industries.
09
Empowered Prosumers
TREND NO
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TREND NO 9 EMPOWERED PROSUMERS
The maker movement has inspired experimentation in each aspect of construction from robotic labourers to temporary materials.
The Center for Rapid Automated Fabrication Technologies (CRAFT) is part of the University of Southern California’s Viterbi School of Engineering. Its objective is ‘to develop the science and engineering needed for rapid automated fabrication of objects of various size out of a variety of materials’ (www.craft-usc.com/). Their research has delivered a 3D printing style called Contour Crafting that can build a two-storey house in 24 hours. The same printer can also efficiently build electrical and plumbing systems, tiling, flooring and cabinets.
A team from the research unit for Architecture and Digital Fabrication at the Federal Institute of Technology Zurich (ETHZ) has successfully built several structures with a team of robotic bricklayers without human assistance. Japanese architect Shigeru Ban provided Christchurch, New Zealand, with a temporary, yet structurally sound cathedral made of cardboard. The cathedral is only going to be used for ten years but could last as many as 50 years. This case study opens up discussion about the possibility for more low-cost, structurally sound, temporary buildings.
With technology infiltrating every part of our lives, increased digital literacy and the recent widespread availability of 3D printers, everyone has the capacity to be a producer.
IntroductionThe ‘maker movement’ trend -also called the fourth industrial revolution – has been gaining momentum over the last few years, but it has started to reach mainstream status with increased availability of tools through new distribution channels and more affordable technology. This will have astronomical effects on construction and creative industries. The increased accessibility also reduces risk for small-or large-scale producers, by being able to produce items more inexpensively and on demand.
Advances in technology and innovative design are revolutionising building construction. They bring efficiency to projects, saving time through the production process, choice of materials, off-site fabrication and digital printing of buildings. LivingHomes, for example, is a company that creates architecturally designed, high-volume, modular prefab homes made from sustainable materials. Strategies such as these can help create more homes, more quickly, for less money and produce less waste.
Clockwise from top: FabCafe, Tokyo
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TREND NO 9
MakerHaus Seattle
One example of this business–production fusion is MakerHaus. Based in Seattle, USA, the company offers classes, studio and event space, a materials library and state-of-the-art equipment for 3D printing, laser cutting, sewing and CNC milling within the space.
Savvy businesses have emerged as part of the growth of this movement. They cater to members of the maker movement who aren’t ready to invest in their own equipment by offering construction tools on premises.
Bobbin and Ink Sydney
On a smaller scale, a shop in Newtown, Sydney, Bobbin and Ink, offers overlockers and sewing machines on an hourly basis, classes, expertise, and a pattern library.
EMPOWERED PROSUMERS
Clockwise from left: MakerHaus, Seattle
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TREND NO 9
‘Create with 3D printers and other craftsmanship devices.’
Loftwork Digital
Loftwork is a digital media production company that seeks to collaborate with a network of designers. They are now not only able to facilitate collaboration within the space, but also grow brand preference due to being one of the few providers that offer these kind of tools publicly.
FabCafe Toyko
FabCafe in Tokyo, Japan, provides production tools within a relaxed cafe environment. It allows people to connect and create with 3D printers and other craftsmanship devices and offers an events and education program alongside a more traditional cafe menu. Due to the success of the first iteration, FabCafes have opened in various locations around the world. The space holds an additional benefit for the business that operates it – Loftwork.
EMPOWERED PROSUMERS
Clockwise from left: FabCafe, Toyko; Loftwork
The trend doesn’t show any signs of slowing down; if anything, the maker movement trend is just gaining widespread momentum.
Maker Faire, an international ‘maker movement’ design fair, noted record numbers appearing at its 2013 events. Sydney Design Festival, run by UTS, is focusing on ‘Design Futures’ to discuss the innovations emerging at the intersection between producers and consumers at the 2014 event. Staples, a US stationery chain store, has also recently launched a 3D printer that retails for just over $1000, making it almost within the budget of mass markets. With greater numbers of the public gaining production skills, the impact on innovation in methods, techniques and material will be astonishing in the next decade. –PR
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TREND NO 9
Existing businesses are also trialling the offer of 3D printing instore.In the US this includes businesses such as UPS, and in Britain, ASDA.Each has introduced or expressed interest in offering 3D printing hire instore.
EMPOWERED PROSUMERS
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Trend Overview Empowered Prosumers
TREND NO 9 EMPOWERED PROSUMERS
1. Center for Rapid Automated Fabrication Technologies (CRAFT) Southern California craft-usc.com
2. Architecture and Digital Fabrication at the Federal Institute of Technology Zurich (ETHZ) Zurich ethz.ch/en.html
3. MakerHaus Seattle makerhaus.com
4. Bobbin and Ink Sydney bobbinandink.com
5. FabCafe Tokyo tokyo.fabcafe.com
6. Loftwork Digital loftwork.com
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TREND NO
Consumer expectations are changing as people become more interested, better informed and consequently more opinionated about how public and private spaces are designed, maintained and changed.
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Mainstream Urbanism
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TREND NO 10
TV host Oprah profiled Candy Chang, an artist with an urban design background, making large transformative public art works, in her eponymous magazine, sharing Candy’s insights on how to revitalise cities. Iconic architecture firm Gehl Architects inspired the film The Human Scale, based on Jan Gehl’s design theory that all cities need to be designed to fit humans. The movie received international release in 2012. Closer to home, the ABC asked the Renew Newcastle and This Is Not Art founder Marcus Westbury to host two series of the Not Quite Art show on ABC2.
DIY.org is an online community that allows kids to complete creative challenges, to build skills and in return earn embroidered ‘patches’. The website offers more than 100 different skills to learn. Alongside traditional scout- worthy skills such as biology, camping and astronomy, kids are also able to learn an urban design skill. To earn their embroidered patch, kids are asked to complete challenges such as designing a park, chalking in street improvements, and making a zoning map of their
The rising interest in urban design can immediately be seen in its increasing coverage across media.
A number of factors have recently broadened the appeal of urban design.
Once only a specialised field, the fall of the industrial era, the continually increasing population within cities, maturation of suburbs and increased understanding of their detrimental effects, and environmental concerns have all contributed to urban design being a more accessible trend. The result is a public who is more interested, better informed and, in turn, more opinionated.
IntroductionUrban design is becoming a recognised and desirable skill for young and old.
MAINSTREAM URBANISM
Clockwise from top left: Candy Chang transformative public art; Still from The Human Scale
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TREND NO 10 MAINSTREAM URBANISM
Clockwise from top left: Audi Urban Future Initiative; BMW Guggenheim Lab
One such example is the Audi Urban Future Initiative. The initiative comprises workshops, an inter-departmental think tank, and finally an architecture and urban design competition. The focus of each aspect is to develop a dialogue about the city of the future. The results from the initiative are intended to benefit Audi’s research and development.
BMW also famously partnered with the Guggenheim to produce the BMW Guggenheim Lab from 2011 to 2013. The mobile lab prompted interdisciplinary discussion about urban living.
An interesting element of the BMW Guggenheim Lab was the ability for the surrounding community to participate in the talks and workshops and to provide their insights and opinions on urban design trends. City residents are now not only learning about urban design, but they’re practising it and engaging with it. Indeed, one of the trends uncovered in the lab was community-led development.
BMW Guggenheim Lab
Automotive brands, seeing the effect that modern and sustainable design has on the future of their sales, have funded research and excellence programs.
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Rijksmuseum Amsterdam
One such example is the response from local cycling advocates when the bicycle path through the iconic Rijksmuseum in the Netherlands was under threat of being destroyed. After much contention, local cycling advocates prevailed, and in May 2013 the path finally reopened, with glass walls allowing riders to see the museum.
Informed citizens can be more empowered.
Give a Minute, a website and SMS hotline, endeavours to create a new kind of public dialogue. The project asks locals in Chicago, Memphis, New York City and San Jose to share ideas that will make their city a better place. Ideas submitted are reviewed by community leaders from the private and public sectors who will respond personally to their favourite ideas. In New York City local government felt the project was so worthwhile that they agreed to run and fund the program, evolving the name to ‘Change by Us’. –PR
Cities are starting to attempt to funnel this new widespread interest in urban development.
Australia has a few examples of this happening in our own backyard. For example, an industry-run initiative is petitioning councils nationwide on the importance of improving more green space. 202020 is run by the Nursery and Garden Industry of Australia and campaigns for landowners to increase green space in urban areas by 2020. Melbourne residents would have recently been aware of a similar movement to stop the Eastlink, with calls to spend the budget on public transportation instead.
Clockwise from top left: Rijksmuseum, Amsterdam
TREND NO 10 MAINSTREAM URBANISM
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Trend Overview Mainstream Urbanism
TREND NO 10 MAINSTREAM URBANISM
1. Candy Chang Public Art USA candychang.com/tag/public-art
2. The Human Scale Digital thehumanscale.dk
3. Not Quite Art ABC2, Digital abc.net.au/tv/notquiteart
4. DIY.org Online diy.org
5. Audi Urban Future Initiative Online audi-urban-future-initiative.com
6. BMW Guggenheim Lab Berlin bmwguggenheimlab.org
7. Rijksmuseum Netherlands rijksmuseum.nl/en
8. 202020 Australia 202020vision.com.au
9. Give a Minute Online giveaminute.info
10. Change by Us USA nyc.changeby.us/project
Researchers (alphabetical order)David Grant Joanna Grygierczyk Georgia Jenkins Sonja Kallstrom Jeanette Lambert Leanne Sobel
AuthorKylie Boyd
Photographic EditorNicola Sevitt
EditorGinny Grant (ginnygrant.com.au)
ProofreaderAnnabel Adair
DesignJoanna Grygierczyk
Photographers (alphabetical order)Joanna Grygierczyk Georgia Jenkins Jeanette Lambert Josh Sobel Ash Watson
ProductionGeorgia Jenkins
Australian Representatives
SydneyGeorgia Jenkins
MelbourneJeanette Lambert
BrisbaneLouise Raymond
Global Representatives
New York (US/LATAM)Lauren Brickman (research)
Nicola Sevitt (photography)
London (Western Europe)
Paul O’Connor (research)
Michelle Teh (photography)
Rome (Southern/Eastern Europe) Amy Doherty (sponsorship and marketing)
Acknowledgements
We would like to acknowledge the expertise and support given by so many people in the production of The Place Report 2014.
Thanks to all our photographers and researchers across the globe who have offered their skills and time in pursuit of the cause. Much of the global content in this publication can be attributed to their hard work. And finally, to the team for an excellent job in assembling a report for everyone’s enjoyment.
Except otherwise noted, this work is © 2014 Place Associates, under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia licence:
http://creativecommons.org/licenses/by-nc-nd/3.0/au/
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Place Report Team Credits
Brew Books / Flickr Katie & Ian / Flickr
40 Ellen Forsythy / Flickr
43 © Transwestern Bay Area / Flickr Lindsay Kuipers / Flickr akiyamakawa / Flickr
50 thingsinspace / Flickr
53 Takashi Yagi / Flickr
60 Chiaki Hayashi / Flickr
63 © Black Rock Arts Foundation / Flickr Dave Pinter / Flickr Christian Richters / © 2012 Solomon R. Guggenheim Foundation
64 © Black Rock Arts Foundation / Flickr © The Human Scale
65 Dave Pinter / Flickr © 2012 Solomon R. Guggenheim Foundation
Page Photographer / Source
03 Henri.Thomas1 / Flickr
07 Forgemind ArchiMedia / Flickr
08 Aquita Cécile/ Flickr Adam Gimpert / Flickr Forgemind ArchiMedia1 / Flickr
12 © Central Working
15 John Hill / Flickr
24 © Takeo City Library
25 © Ace Hotels 26 © Ace Hotels 27 © Takeo City Library 29 © NeueHouse © Portland Incubator Experiment
30 Nathan Dyer / © Hub Melbourne
31 © NeueHouse
32 © Portland Incubator Experiment
33 © Pivot Desk 37 _bclay / Flickr
ALL OTHER IMAGES COPYRIGHT © PLACE ASSOCIATES Visit Place's Flickr photostream for additional global best practice images
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Place Report Photography Credits
