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Top Ten Tactics for Building Nonprofit Loyalty

Date post: 16-May-2015
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This presentation is designed to give nonprofit organizations tips, techniques, and education designed to enhance donor loyalty.
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Top 10 Tactics: What Every Organization Should Be Doing to Enhance Donor Loyalty
Transcript
Page 1: Top Ten Tactics for Building Nonprofit Loyalty

Top 10 Tactics: What Every

Organization Should Be Doing to

Enhance Donor Loyalty

Page 3: Top Ten Tactics for Building Nonprofit Loyalty

The Harsh Reality

#bridgetlbrandt

DONORS

Page 4: Top Ten Tactics for Building Nonprofit Loyalty

4

Tactic #10

Face Reality, Maybe Our Baby is Ulgy

1. Determine What’s Working and

What’s Not

• Survey Donors, Employees, and

Volunteers

2. Accept the Feedback (No excuses

allowed)

3. Make the Changes to serve your

donors and mission!

#bridgetlbrandt

Page 5: Top Ten Tactics for Building Nonprofit Loyalty

5

Tactic #9

Set Your Team Up for Success

• Fast Facts

• Who to call

• Who does What

• Emergency

Management

• FAQs

• Event Playbooks

#bridgetlbrandt

Page 6: Top Ten Tactics for Building Nonprofit Loyalty

6

Tactic #8

Make Your Website Donor Friendly

• Donors want to hear: o Organizational Impact (80%) o Success Stories (74%) o More details about the

organization (71%) o Info on financial accountability

(43%) • How they can pass it on:

o Tell-A-Friend / Forward This Page

• Info. specific to them

o Segment and tailor your content

Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics

http://www.cygresearch.com/publications/orderReport.php

Tips:

• Use video and graphics

• Create interaction

• Get Donor involved

• Don’t have a boring donation

page

•One click to donate

#bridgetlbrandt

Page 7: Top Ten Tactics for Building Nonprofit Loyalty

7

Page 8: Top Ten Tactics for Building Nonprofit Loyalty

8

Tactic #7

Use Video to Connect

• Most active days are weekdays,

peaking on Wednesdays.

• Weekends including Friday had the

highest engagement per view based

on average minutes watched

• Online video streams from

newspaper websites surged in Q2.

This can be attributed to the sustained

coverage of the BP oil disaster in the

Gulf of Mexico.

Tips:

•Post on You Tube and your site

•Keep it short

•End with a call to action

Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf

•Listen/ Learn

•Make It Easy

•Give Them What They Want

Page 9: Top Ten Tactics for Building Nonprofit Loyalty

9

Tactic #6

Stay in Touch

Newsletters- While often unread, it is a great way to keep your

name (awareness) high for your organization.

Events- Great way to connect in person with 1:Many

Email Marketing- Fundraising & Program Awareness

In Person Visits- BEST and Always Will Be.

#bridgetlbrandt

Page 10: Top Ten Tactics for Building Nonprofit Loyalty

10

Tactic #5

Use Technology to Help

What:

1. CRM Systems (Tech Soup)

2. E- Marketing

3. Marketing Automation

Why:

1. Track Donors

2. Increase Awareness

3. Avoid Duplicate Entry

4. Efficiency Efficiency

Efficiency

#bridgetlbrandt

Page 11: Top Ten Tactics for Building Nonprofit Loyalty

11

Tactic #4

Get Social

1. Be where your donors are!

2. Social ads • Facebook Ads Resource

3. Infographics to share • Hubspot How to Use Power Point to Create Infographics

4. Engage and Monitor • Hootsuite

*Eloqua 2011

Page 12: Top Ten Tactics for Building Nonprofit Loyalty

12

Tactic #3

Stalk Your Donors

#bridgetlbrandt

Page 13: Top Ten Tactics for Building Nonprofit Loyalty

13

Tactic #2

Test, test, test

"Throw away the rulebook. Experiment, learn, try, fall, get up,

discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous

vantage point.”

Kraft Foods marketing executive, Dana Anderson

#bridgetlbrandt

Page 14: Top Ten Tactics for Building Nonprofit Loyalty

14

Tactic #1

Hand Write Thank-yous!

#bridgetlbrandt

Page 15: Top Ten Tactics for Building Nonprofit Loyalty

15

Page 16: Top Ten Tactics for Building Nonprofit Loyalty

Questions???

16 #bridgetlbrandt

Page 17: Top Ten Tactics for Building Nonprofit Loyalty

Contact me:

• My blog:

• http://www.donorexperience101.com

• Tweet me: bridgetlbrandt

• Email: [email protected]


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