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OCTOBER 2016 JENS THRAENHART (晏子) – WWW.THRAENHART.COM TOP TEN TRAVEL & TOURISM TRENDS
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OCTOBER 2016
JENS THRAENHART (晏子) – WWW.THRAENHART.COM
TOP TEN TRAVEL & TOURISM TRENDS
JENS THRAENHART Execu.ve Director, Mekong Tourism Coordina.ng Office (since 2014)
President, Chameleon Strategies (since 1999 – UNWTO Affiliate Member)
TOP 20 MINDS IN EUROPEAN TRAVEL & TOURISM – 2014
TOP 25 MINDS IN GLOBAL TRAVEL & HOSPITALITY – 2004 & 2005 TOP 100 RISING STARS IN TRAVEL (TRAVEL AGENT MAGAZINE) - 2003
Greater Mekong Sub-‐region (GMS)
• Cambodia • China
• Guangxi • Yunnan
• Laos • Myanmar • Thailand • Vietnam
Helping Organizations
Adapt to a Changing
Environment.
Select Past & Present Clients:
CONSUMER TRENDS
“Catch the next wave before it catches you”
ASIA
TECHNOLOGY
CONSUMER
THREE MAIN DRIVERS OF CHANGE
DIGITAL CONSUMER BUYING TRAVEL ONLINE
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www.MekongTourism.org
Travel in the Digital Age
TOURISM STATISTICS GLOBAL GROWTH
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RISING WEALTH OF ASIA INTER-‐REGIONAL TRAVEL
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CHINA SEGEMENT THE MARKET
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The World’s largest consumer market by 2020
INDIA NEXT FRONTIER
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MUSLIM / HALAL HIDDEN POTENTIAL
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MICRO NICHE FEMALE MUSLIMS
MILLENIALS EXPERIENCE HUNGRY
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LGBT SPENDING POWER
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CONNECTIVITY AIR – RAIL – RIVER – ROAD
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Increased Land-‐Connec.vity S.mulates Independent Travel and Creates New Products
145,300 km ASIAN Highway Network 27,163 km in ASEAN 10,847 km in China PRC 15,400 km of addi.onal poten.al Highway
EXPERIENTIAL TOURISM LIVE LIKE A LOCAL
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…who is looking for Authen.c Experiences
Trying to get away from the masses…
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…to get immersed with local culture.
The sharing economy brings us closer to local experiences
RACHEL BOTSMAN 2014
AIRBNB SHAKES UP ACCOMMODATION
Airbnb Claim: Travelers would not have traveled otherwise, indica`ng it is increases the pie – rather than taking a share of it
Annual 1230% Growth on AirBnB
Part 2. Des.na.ons take Ac.on
Empowered Travelers will
share their Experiences in Real Time.
Stories Build Emo.onal Connec.ons
MEKONG IS MY PASSION
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Travelers and Residents share their unforgettable moments in the Greater Mekong Sub-region
Launching the #MekongMoments Social Media Photo & Video Sharing Contest
#MekongMoments
#KhiriTravel
#AirAsia
#SouthernLaos
#SofitelLuangPrabang
#GibbonExperience #OkPokTok #SinoukCoffee
#KamuLodge
#Makphet
#GreenDiscoveryLaos #Laos #AsianTrails
#LaoAilines
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CONTACT: JENS THRAENHART (晏子)
W: WWW.THRAENHART.COM WECHAT: THRAENHART
E: [email protected] T: +66-‐8555.44234
