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Top Trends in 2014 Holiday Shopping

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The National Retail Federation 2014 holiday consumer spending survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,165 consumers and was conducted for NRF by Prosper Insights & Analytics December 2-10, 2014. The consumer poll has a margin of error of plus or minus 1.3 percentage points. http://nrf.com/holidays
Transcript:
  • Top Trends in 2014 Holiday Shopping

  • shopping list!

    The average holiday shopper says that they

    have completed 53% of their shopping.

    Shopping List

  • The average shopper has

    already purchased

    Clothing or clothing accessories

    36% Toys

    Books, CDs, DVDs, videos

    or video games

    34%

    Electronics or computer accessories

    Gift cards, gift

    certificates

    35% 51%

    25%

  • NRF forecasts that retail sales in November and December will be up over last years sales, to

    4.1%

    billion. $617

    1 2

    3 4

  • To: Me

    From: Me

    (Millennials) plan to self-gift while they

    do their holiday shopping, up from

    last years

    70%

    This year, 73% of 18-to-24 -year-olds

  • Department Stores

    Electronics Stores

    Discount Stores

    Clothing & Accessories

    Stores44%

    30% 19% 22%

    Half of holiday shoppers plan to finish their shopping online, while the rest will be heading to

  • 13% of men will finish their shopping at electronics stores.

    of women

    will shop

    at electronic

    stores.

    27%

    Only 9% of holidays shoppers say that they have finished all of their shopping.

  • Gift Cards - total!The average shopper will buy

    4 gift cards,

    spending an average of $173 total on gift cards.

  • Shoppers plan on buying gift cards from: Department

    Stores

    Restaurants Coffee Shops

    20%

    38%

    34%

    Shoppers plan to purchase gift cards from:

  • Top Toys for 2014

    #1 for Girls #1 for Boys

    On both girls and boys lists

    LEGO Tablet

  • nrf.com/holidays The NRF 2014 Holiday Consumer Spending Survey was designed to

    gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF

    by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

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