Date post: | 16-Jul-2015 |
Category: |
Marketing |
Upload: | paperstreet-web-design |
View: | 79 times |
Download: | 1 times |
• 4 Things You Should Never Say in Your Website Content
• Website Photo Don’ts• Show Don’t Tell: Tips On Crafting
Engaging Content
TOPICS
1. Claiming you are the best2. Promising a guaranteed outcome3. Purporting best results4. Claiming Specialization or
Expertise
4 THINGS YOU SHOULD NEVER
SAY IN YOUR WEBSITE CONTENT
1. Claiming you are the best
All claims must be substantiated by objectively verifiable evidence.
Examples:
• Leaders in litigation• Unparalleled legal representation• Top personal injury lawyers• Most experienced law firm
4 THINGS YOU SHOULD NEVER SAY IN YOUR WEBSITE CONTENT
2. Promising a guaranteed outcome
Promising a certain outcome creates an expectation in the reader and the reader may rely on that statement when choosing your firm.
Examples :
• We fight, you win.• We will get you the maximum amount of compensation to
which you are entitled under the law.• You can count on us to get you the money you deserve.
FOUR THINGS YOU SHOULD NEVER SAY IN YOUR WEBSITE CONTENT
3. Purporting best results
All statements on your website must be true and objectively verifiable.
Examples:
• Record-setting results• Precedent setting• Track record of success
4 THINGS YOU SHOULD NEVER SAY IN YOUR WEBSITE CONTENT
4. Claiming Specialization or Expertise
Generally, an attorney who is not board certified in the area of law in which he practices cannot state that he is an expert or specialist or any similar variation.
Examples:
• Specializing• Certified• Board certified• Expertise
4 THINGS YOU SHOULD NEVER
SAY IN YOUR WEBSITE CONTENT
ADJECTIVES TO TRY INSTEAD OF EXPERT
• accomplished• advisor• authority• chief• counsel• established• gifted
• guru• knowledgeable• focus• masterly• maven• concentrate• professional
• proficient• qualified• scholar• skillful• versed• virtuoso
In some cases the following images may not be permitted without a disclaimer:
• Photos of people appearing to be a member or employee of the law firm
• Photos of a dramatization of a real or fictitious event
• Photos of a person in a specific profession or occupation
WEBSITE PHOTO DON’T’S
Don’t just tell your web readers how great you are. Show them through specific details and examples.
SHOW DON’T TELL
Empty Adjectives
• Experienced
• Creative
• Dedicated
• Innovative
• Passionate
• Aggressive
• Friendly
• Affordable
• Hard-Working
• Uniquely Qualified
• Knowledgeable
• Resourceful
• Cutting-Edge
• Caring
• paperstreet.com/blog
• facebook.com/paperstreet
• @paperstreet
ADDITIONAL INFORMATION