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 Submitted To: Submitted By:

 Dr. Krishan Kumar ArpanaLakhanpal

  (MBA-LEAD

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  -&ermanyWal-Mart has traditionally been able to set the standard in the retailing

industry, especially in the US. However, there are certain advantages that maynot be fully transferable to other countries  And Wal-Mart’s venture into

Germany is no exception to this fact.

nfortunately, Wal-Mart had decided that its successful track record in US,

Mexico, and the UK   would serve as a sufficient prerequisite in entering

ermany through acquisition. Also, it assumed that its country-dependent

advanta!es would be able to transfer over such as supplier relationships and

consumer mar"et "nowled!e #he company!s erman stores are facing

shrinking margins and thus lo" profitability#

#he divestment!s feasibility "as confirmed in $%%&. $n %&&', Wal-Martdecided to exit the erman market by selling its retail stores to erman

retailer Metro. #he exact terms of the a!reement were not publicly disclosed(

however, the result was that Wal-Mart!s decision to leave incurred a '( billion

loss#

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  1uestions2221. What do you thin" what other options Wal-Mart have prior to enter

into the Germany mar"et except Ac)uisition*

%. What several options Wal-Mart has to deal with shrin"in! mar!ins and

low profitability*

+. What are the reasons of failure of Wal-Mart in Germany*

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