Date post: | 19-Jan-2016 |
Category: |
Documents |
Upload: | camron-eaton |
View: | 223 times |
Download: | 0 times |
Topic: PROMOTING ASEAN AS A SINGLE DESTINATION
Group 1
Content
• STANDARD• PROMOTION AND ADVERTISING• FACILITIES
ASEAN STANDARD
• AWARDS• HOME STAY – No less than 5 household in each village
(M’sia)• CLEAN CITY – Little rubbish, rubbish bins around(Cambodia)• GREEN RESORT – Preservation, Conservation, Construction
must not affect the environment(Thai)• SPA – massage, relaxation, peace(Thai)• PUBLIC TOILET – Good plumbing, Sanitation,
Ventilation(Brunei)• Community Based Tourism(CBT) – Involving people; Rural
areas(Cambodia)• ASEAN MICE VENUE – Convention halls, Exhibitions(Thai)
PROMOTION AND ADVERTISING• TACTICAL CAMPAIGN WITH THE SLOGAN
“ASEAN, ENDLESS FASCINATION” – merge with diff tourism boards
• PROMOTING ASEAN IN WORLD TRAVEL MART EVERY YEAR
• DIFFERENT CAMPAIGN FOR DIFFERENT TARGETTED TOURIST MARKET
PROMOTION AND ADVERTISING
• EVENTS Eg Festivals• BUDGET – Fund(ASEAN country investment),
sign an agreement• FAMOUS NAMES(brands, stars) – music,
shows, motorshow
PROMOTION AND ADVERTISING• AIRING ‘GO ASEAN’ CHANNEL AROUND THE
WORLD• ATTRACTIONS – most popular attraction and
put into an ADVERTISEMENT• CULTURE – ethnic groups, tribes, monuments,
heritage sites, historical buildings, religions, customs, values
• MAN-MADE tourism – hotel, theme parks, forest(bohol), infrastructure
FACILITIESBETWEEN ASEAN COUNTRIES•MORE CONNECTING FLIGHTS•CHARTERED FLIGHTS
•MONEY CHANGERS & ATMS – easily accessible & available•RECEPTION – Network•ASEAN PASSPORT and ASEAN LANE - priority to ASEAN members•VISA ON ARRIVAL - have a certain amount in the personal account to receive a VISA (For foreigners)- have at least $1000USD per person in an account(M’sia) - can improve the economies in ASEAN
THANK
YOU