Male Female 18-34 18-49 25-54 55+ HH w/

kids <12

HHI $100K+

Own Home

4753

21

43 44 47

18 20

76

34

66

32

57 55

3326

34

84Glee Viewer Profile

Index based on Comp% of A18+/English Canada

Total TV Glee

Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521

•Ranked Top 20…National (A18-34, A18-24, F18-24, F18-34, F18-49, F25-54)

Toronto (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54)

Calgary (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54)

Edmonton (A18-24, A18-34, F18-24)

Vancouver (A18-24, A18-34, F18-24, F18-34, F18-49, F25-54)

Glee skews to key advertising demos! Its viewers are more likely than the TV population to own their own home, have

kids under 12 and a household income over $100k

Is the destination for younger viewers!

• Own a touchscreen tablet or e-reader (116), smart phone (115) and to have spent $100+ online in the past year (119)

• Have spent $50+ on face & body skincare (134) or make-up (114) in the past month and $500+ on women’s clothing in the past year

• Have consumed coolers (140), mixed drinks (142), wine (112), spirits/liquor (119) or vodka (142) in the past 6 months

• Have gone to the movies in the past week (133), and bought 3+ DVDs in the last 3 months (117)

• Reward themselves with a snack (121), including: pretzels (135), chocolate bars (113), popcorn (115) and chewy candy (137)

Viewers of Glee are more likely than the population to...

Source: BBM Canada PPM Data, FL13 STD (Sep9-Oct27/13)-confirmed data, M-Su 2a-2a

PMB 2013 Fall 2-Year Readership and Product Database/English CanadaIndex based on Comp% of A18-54 vs. population

• Ranked Top 10 Nationally and in the Meter Markets across a number of key younger demos

National:• Meeting estimatesToronto/Edmonton:• Top-20 Performer (M18-24)

Calgary:• Top-20 Performer (M18-24, M18-34)

Male Female 18-34 18-49 25-54 55+ HHI $75k+

4753

21

43 44 47

33

59

4151

7871

15

37

Viewer ProfileComp% of A18+ AMA(000), English Canada

Total TV Sunday Animation*

* The Simpsons, Bob’s Burgers, Family Guy, American Dad: Su 8p-10p

Global’s Sunday Animation line-up skews male and heavily towards key advertising demos. Viewers also have higher household incomes.

Renewed for Season 26!National:• Top-10 Performer: (A18-34 , M18-24, M18-34)• Top-20 Performer: (M18-49, A18-24, F18-34)• Overachieving vs. estimates

Renewed for Season 11Calgary:• Top-20 Performer (M18-24, M18-34)

Global`s Sunday Animation Line-Up Reaches over 2.6 million people each week**

Renewed for Season 5National:•Top-20 Performer (M18-34)

• Up 15%-50% vs. Fall 12 • Overachieving vs. estimatesToronto:• Top-20 Performer (M18-24, M18-34)

Source: BBM Canada PPM Data, FL12 STD (Sep10-Oct28/12). FL13 STD (Sep9-Oct27/13)-confirmed data, Total Canada

Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521

** Ind. 2+ + AvWkRch(000)

Toronto/Calgary• Top-10 Performer: (M18-24, M18-34)• Top-20 Performer: (M18-49, M25-54)

Now in its 39th season! Guests have included Tina Fey, Miley Cyrus, Bruce Willis and Lady Gaga.

SNL: Canada’s Most Watched Late Night Program!* Reaches over 1.6 million viewers each week! (2+)

Male Female A18-34 A18-49 A25-54 A55+

4753

18

36 3842

46

54

28

53 54

26

SNL Viewer ProfileComp (%) of Ind2+

Total TV SNL

Source: BBM Canada PPM Data, FL13 STD(Sept 9 2013 – Nov 3 2013),*(A18-49, A25-54, F18-49 & F25-54), Late night based on 1130p-4a /Reach based on AvWkRch(000), Total Canada, Ind2+,

Attracts a younger consumer with almost 30% of the audience between 18-34