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Career ConfidentialCoaching Club

with Peggy McKee

Today’s Agenda

Presentation – Top 10 Resume TipsQuestions & Answers – Live

Feedback – How to Contact UsAccessing this Webinar – The Archives

Career Confidentialwith Peggy McKee

Resume Tips

Two Big Goals for Your Resume

1. How you can contribute to thebottom line

2. Make it very easy for him tounderstand your message

Have an Objective

1) Objectives give you keywords you need on yourresume if you want it to be found in a databasesearch. When a recruiter or the company’s HRdepartment searches for resumes to consider for acertain position, you want the search words they’llbe using to appear on your resume, so it will pop upin that search. The objective might be the onlyplace you can do that.

Have an Objective

2) You need it to stand in place of your cover letter.Now, you always want to write a good cover letter,and we talked about that last week, but you alsohave to understand that it might be totally ignored.Recruiters and hiring managers are typically verybusy, and won’t always take the time to read acover letter. Your objective is insurance.

Have an Objective

• Clearly communicate what position you want• Personal branding statement• Concise• Powerful• Informative

Keywords

• Applicant tracking systems• Keyword optimization• Resume search optimization

• Buzzwords• Look at job description• Scatter keywords throughout resume• Be creative and truthful• Frame your experiences

Use Bullet Points –Not Paragraphs

• No one reads paragraphs• Spoon-feed accomplishments to the reader• Bullet point direct the reader’s attention

Put In ReverseChronological Order

• This is the standard

1980’s

1990’s

2000’s

Focus On Accomplishments,Not Responsibilities

• Wants to know what you’ve done• PAR statements (Problem-Action-Results)

“Organized inefficient customer records system into afunctional Customer Relationship Management database that

reduced customer complaints by 80%.”

Quantify YourAccomplishments

“The majority of achievements on your resume should betranslated into numbers, dollars, or percentages. Numbers getattention, they speak to managers, and they’re hard evidence

that you can back up what you say you can do.”

Think about it: which sounds better:

“I’m a top-ranked salesperson,” or “I ranked #2 out of 15on XYZ sales team.”

“Consistently accurate,” or “99% accurate”

“Responsible for ABC“ or “increased productivity by 30%”

Quantify YourAccomplishments

Think about how you contributed to generating revenue, ordrove any kind of growth: customer increases, units produced

or sold, accuracy ratings, budget figures, improved productivity,rankings, improved customer service numbers and so on.

Your job has to relate to the bottom-line of the company, andyou need to be able to communicate that in your resume.

Figure out how you have made money for that company, andshow that through numbers, dollars or percentages. You need

to show the value you can bring to an organization.

No Longer Than Two Pages

• Why 2 pages?• Marketing brochure• Entice them to call you• Think about commercials or ads• You are the product

• Why not 3 pages?• Advertises your age• Don’t care or understand about

the standard• Concentrate on the last

10-15 years

Use Active “Power” Words

• Achieved• Drove• Accomplished• Managed• Improved• Coached• Enforced• Planned

• Duties included…• Hired to…• Project involved…

No References on Resume

Never include “References Available Upon Request.”They know…and you need that space for keywords

and accomplishments.

Also, don’t include photos or hobbies(unless the hobbies are very relevant for the job).

Double Check Everything

• Spell-check AND proofread• Have someone else do the same• Send to friend via e-mail to make sure the

formatting holds up

• It’s worth the time!• It’s the first impression!

Best of Luck

Q & A with Peggy McKee(LIVE)

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