1AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORTFor Quarterly Period of July-September 2017

TOTAL AUDIENCE PROFILE

Audience Profile for Quarterly Period: July - September 2017 Frequency

Qualified Distribution

Equipment Today Print Version (BPA audited) - May 2017 Issue 12 77,000

E-Newsletters Breaking Ground 2X Monthly 67,716

Construction Zone Safety 3 48,022

Email Marketing Email Marketing 86,531

Social Media Facebook Likes 5,736

Twitter Followers 28,200

PROFILE OF MARKET SERVED Equipment Today targets highway/heavy construc-tion and general building construction professionals interested in optimizing their ROI on construction equipment. Its audience encompasses contractors in commercial and residential projects; contractors in electrical, demolition, mechanical and masonry/stonework; construction material producers and utility/power co-ops; and distributors and dealers of construction equipment, materials and supplies.

Equipment Today, which celebrated its 50th year in 2015, is published monthly and provides independent, insightful content about equipment best practices − including selection, application and maintenance − and options to acquire and manage assets. Editorial includes the latest equipment offerings, technologies, and business advice to boost productivity and enhance profitability on the jobsite.

Equipment Today is an excellent source of buyers of heavy and general construction equipment and tools, materials, and supplies.

WEBSITE METRICSForConstructionPros.com

Sessions Users Pageviews

Average Session

Duration

July 2017 215,042 174,266 465,124 0:03:12

August 2017 217,186 174,295 476,226 0:03:12

September 2017 207,663 170,346 456,098 0:03:08

Average 213,297 172,969 465,816 0:03:11

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

10/27/14 1:34 PMBreaking Ground

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ForConstructionPros.com | September 10, 2014 | View this email online.

Unless otherwise noted, all data reported is publisher’s own data.

2AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Equipment Today

Unless otherwise noted, all data reported is publisher’s own data.

PRINT AUDIENCE BY BUSINESS AND TITLEEquipment Today May 2017 Print Issue Classification By Title

Business and Industry Total% of Total

Corporate Management

(Note 1)

Operations Management

(Note 2)

Project Management

(Note 3)

Equipment Maintenance Management

(Note 4)Foreman (Note 5)

Safety Management

(Note 6)

Equipment Operator/ Staff

(Note 7)

1. ContractorsA. Highway and Heavy Construction:

Grading & Excavating 21,024 27.3% 16,801 1,758 911 532 408 178 436

Highway & Streets 9,683 12.6% 5,131 2,043 1,023 601 487 165 233

Utility, Water, Sewer, Pipeline 6,621 8.6% 4,471 1,042 498 202 155 97 156

B. General Building Construction:

Commercial & Non-Residential 11,467 14.9% 8,108 1,479 1,128 216 177 178 181

Residential & Tract 6,489 8.4% 4,930 732 429 75 132 51 140

Concrete 3,008 3.9% 2,128 414 242 63 73 36 52

Foundation 582 0.8% 426 75 43 8 11 9 10

C. Engaged in Both:

Contractors engaged in both categories described above 7,575 9.8% 4,681 1,345 743 292 167 134 213

D. Other Contractors:

Electrical, demolition, mechanical, masonry/stonework 3,280 4.3% 2,307 396 251 108 85 59 74

Subtotal Contractors 69,729 90.6% 48,983 9,284 5,268 2,097 1,695 907 1,495

2. Non-Contractors, Users of Construction Equipment & ProductsConstruction Material Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,622 2.1% 938 315 150 71 59 28 61

Utility/Power Co-op 689 0.9% 259 195 86 67 42 12 28

Subtotal Construction Material Producers and

Non-Contractor Users of Construction Equipment &

Products 2,311 3.0% 1,197 510 236 138 101 40 89

Total Users of Construction Equipment & Products 72,040 93.6% 50,180 9,794 5,504 2,235 1,796 947 1,584

3. Distributor/Dealer of Construction Equipment, Materials, and SuppliesDistributor/Dealer of construction equipment, materials, and supplies 4,960 6.4% 2,794 1,306 274 267 94 73 152

Total Qualified Circulation 77,000 100.0% 52,974 11,100 5,778 2,502 1,890 1,020 1,736

Percent 100.0% 68.8% 14.4% 7.5% 3.2% 2.5% 1.3% 2.3%

Note 1: Corporate Management titles include Owner, President, CEO, and related personnel.Note 2: Operations Management titles include Operations Manager, Scheduler, and related personnel.Note 3: Project Management titles include Site Supervisor/Manager, Project Supervisor, and Management related personnel.Note 4: Equipment Maintenance Management titles include Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic, and related personnel.Note 5: Foreman titles include Field Supervisor, Construction Field Engineers, and related personnel.Note 6: Safety Management titles include Safety Manager and related personnel.Note 7: Equipment Operator/Staff and related personnel.Source: June 2017 BPA Brand Report (Claimed - Audit Pending)

3AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Equipment Today

Unless otherwise noted, all data reported is publisher’s own data.

PRINT AUDIENCE BY SALES VOLUMEEquipment Today May 2017 Print Issue Classification By Sales Volume

Business and Industry Total% of Total

Less than $500,000

$500,000-$999,999

$1,000,000-$2,499,999

$2,500,000-$4,999,999

$5,000,000-$10,000,000

Over $10,000,000

Sales Volume Not Available

1. ContractorsA. Highway and Heavy Construction:

Grading & Excavating 21,024 27.3% 7,913 4,057 3,725 1,965 1,408 1,603 353

Highway & Streets 9,683 12.6% 1,860 1,272 1,723 1,302 1,097 1,819 610

Utility, Water, Sewer, Pipeline 6,621 8.6% 1,745 1,183 1,302 815 575 700 301

B. General Building Construction:

Commercial & Non-Residential 11,467 14.9% 2,124 1,930 2,517 1,635 1,255 1,504 502

Residential & Tract 6,489 8.4% 2,660 1,338 1,200 589 305 200 197

Concrete 3,008 3.9% 767 575 678 429 242 226 91

Foundation 582 0.8% 203 103 122 57 46 37 14

C. Engaged in Both:

Contractors engaged in both categories described above 7,575 9.8% 1,628 1,286 1,515 955 752 1,135 304

D. Other Contractors

Electrical, demolition, mechanical and masonry/stonework 3,280 4.3% 1,054 584 651 365 239 263 124

Subtotal Contractors 69,729 90.6% 19,954 12,328 13,433 8,112 5,919 7,487 2,496

2. Non-Contractors, Users of Construction Equipment & ProductsConstruction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,622 2.1% 395 223 295 207 160 245 97

Utility/Power Co-op 689 0.9% 186 97 107 73 57 109 60

Subtotal Construction Material Producers and Non-Contractors, Users of Construction Equipment & Products 2,311 3.0% 581 320 402 280 217 354 157

Total Users of Construction Equipment & Products 72,040 93.6% 20,535 12,648 13,835 8,392 6,136 7,841 2,653

3. Distributor/Dealer of Construction Equipment, Materials, and SuppliesDistributor/Dealer of construction equipment, materials and supplies 4,960 6.4% 910 697 825 564 527 1,110 327

Total Qualified Circulation 77,000 100.0% 21,445 13,345 14,660 8,956 6,663 8,951 2,980

Percent 100.0% 27.9% 17.3% 19.0% 11.6% 8.7% 11.6% 3.9%

Source: June 2017 BPA Brand Report (Claimed - Audit Pending)

4AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Equipment Today

Unless otherwise noted, all data reported is publisher’s own data.

PRINT AUDIENCE BY REPLACEMENT VALUEEquipment Today May 2017 Print Issue

Classification By Firm’s Fleet Replacement Value Of Construction Equipment & Trucks Owned and/or Leased for Company’s Use

Business and Industry Total % of Total$500,000 or

Less$500,001-

$1,000,000$1,000,001-$5,000,000

$5,000,001 and over

Replacement Value Not Available

1. ContractorsA. Highway and Heavy Construction:

Grading & Excavating 21,024 27.3% 6,431 3,826 3,956 2,062 4,749

Highway & Streets 9,683 12.6% 1,955 1,544 2,167 1,719 2,298

Utility, Water, Sewer, Pipeline 6,621 8.6% 2,265 1,268 1,372 713 1,003

B. General Building Construction:

Commercial & Non-Residential 11,467 14.9% 4,680 2,058 1,701 927 2,101

Residential & Tract 6,489 8.4% 4,083 987 482 225 712

Concrete 3,008 3.9% 1,327 591 501 245 344

Foundation 582 0.8% 287 105 84 42 64

C. Engaged in Both:

Contractors engaged in both categories described above 7,575 9.8% 2,381 1,526 1,634 1,144 890

D. Other Contractors

Electrical, demolition, mechanical and masonry/stonework 3,280 4.3% 1,520 567 504 242 447

Subtotal Contractors 69,729 90.6% 24,929 12,472 12,401 7,319 12,608

2. Non-Contractors, Users of Construction Equipment & ProductsConstruction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,622 2.1% 540 241 331 257 253

Utility/Power Co-op 689 0.9% 205 131 132 124 97

Subtotal Construction Material Producers and Non-Contractor

Users of Construction Equipment & Products 2,311 3.0% 745 372 463 381 350

Total Users of Construction Equipment & Products 72,040 93.6% 25,674 12,844 12,864 7,700 12,958

3. Distributor/Dealer of Construction Equipment, Materials, and Supplies Distributor/Dealer of construction equipment, materials and supplies 4,960 6.4% 1,624 714 765 1,044 813

Total Qualified Circulation 77,000 100.0% 27,298 13,558 13,629 8,744 13,771

Percent 100.0% 35.5% 17.6% 17.7% 11.4% 17.9%

Source: June 2017 BPA Brand Report (Claimed - Audit Pending)

5AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Equipment Today

Unless otherwise noted, all data reported is publisher’s own data.

E-NEWSLETTER DISTRIBUTIONEquipment Today Breaking Ground E-Newsletter Classification By Title

Business and Industry Total % of TotalCorporate

ManagementOperations

ManagementProject

Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled &

Non-Titled Copies

Grading & Excavating 13,385 19.8% 10,513 1,094 595 323 263 51 343 203

Highways & Streets 6,410 9.5% 3,679 1,145 617 352 231 59 147 180

Utility, Water, Sewer, Pipeline 4,780 7.1% 3,270 685 351 149 100 52 129 44

Non-Contractor - Utility/Power Co-Op 631 0.9% 220 156 65 46 33 3 26 82

Commercial & Non-Residential 8,365 12.4% 5,853 927 799 155 121 68 122 320

Both Heavy & General Building Construction 5,530 8.2% 3,412 865 533 214 150 43 199 114

Concrete 3,316 4.9% 2,576 298 192 33 51 6 43 117

Foundation 579 0.9% 458 48 34 7 11 2 5 14

Demolition 1,099 1.6% 806 117 70 17 24 3 38 24

Electrical 464 0.7% 264 44 57 16 13 6 16 48

Mechanical 556 0.8% 309 68 37 56 19 8 13 46

Masonry/Stonework 923 1.4% 712 83 37 8 21 2 14 46

Construction Material Producer 1,353 2.0% 715 195 126 49 43 17 64 144

Distributor/Dealer Construction Equipment 4,605 6.8% 2,462 1,090 243 299 71 32 142 266

Residential & Tract 4,862 7.2% 3,709 443 296 40 99 10 97 168

Subtotal 56,858 84.0% 38,958 7,258 4,052 1,764 1,250 362 1,398 1,816

Others Allied to the Field 10,858 16.0% 436 63 36 41 12 8 18 10,244

Total Circulation 67,716 100.0% 39,394 7,321 4,088 1,805 1,262 370 1,416 12,060

Percent 100.0% 58.2% 10.8% 6.0% 2.7% 1.9% 0.5% 2.1% 17.8%

6AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Equipment Today

Unless otherwise noted, all data reported is publisher’s own data.

E-NEWSLETTER DISTRIBUTIONEquipment Today Construction Zone Safety E-Newsletter Classification By Title

Business and Industry Total% of Total

Corporate Management

Operations Management

Project Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled & Non-Titled

Copies

Grading & Excavating 6,806 14.2% 5,150 667 375 198 143 32 176 65

Highways & Streets 4,376 9.1% 2,343 890 484 263 170 43 105 78

Utility, Water, Sewer, Pipeline 2,727 5.7% 1,789 446 224 84 61 36 72 15

Non-Contractor - Utility/Power Co-Op 356 0.7% 111 102 50 35 24 2 14 18

Commercial & Non-Residential 5,540 11.5% 3,776 696 568 112 79 57 87 165

Both Heavy & General Building Construction 3,742 7.8% 2,180 696 356 183 101 37 126 63

Concrete 2,904 6.0% 2,357 227 166 28 40 4 23 59

Foundation 438 0.9% 357 37 21 6 7 2 2 6

Demolition 665 1.4% 495 70 46 9 14 2 21 8

Electrical 317 0.7% 189 31 42 15 9 5 12 14

Mechanical 342 0.7% 186 45 25 40 14 6 9 17

Masonry/Stonework 655 1.4% 514 65 29 3 15 3 8 18

Construction Material Producer 885 1.8% 460 144 82 30 29 15 39 86

Distributor/Dealer Construction Equipment 5,964 12.4% 3,384 1,748 202 250 56 30 121 173

Residential & Tract 2,958 6.2% 2,226 310 193 33 56 12 57 71

General Rental Center 6,937 14.4% 4,049 2,539 349

Retail Firm With Rental Department 1,546 3.2% 890 550 106

Manufacturers’ Representative 655 1.4% 332 269 54

Subtotal 47,813 99.6% 30,788 9,532 2,863 1,289 1,327 286 872 856

Others Allied to the Field 209 0.4% 145 44 20

Total Circulation 48,022 100.0% 30,933 9,576 2,883 1,289 1,327 286 872 856

Percent 100.0% 64.4% 19.9% 6.0% 2.7% 2.8% 0.6% 1.8% 1.8%

7AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Equipment Today

Unless otherwise noted, all data reported is publisher’s own data.

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Equipment Today.

Sean Dunphy, Group Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2017 ©AC Business Media, Inc. All rights reserved.

EMAIL MARKETINGEquipment Today Email Marketing Classification By Title

Business and Industry Total% of Total

Corporate Management

Operations Management

Project Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled & Non-Titled

Copies

Grading & Excavating 18,081 20.9% 14,439 1,412 738 385 324 75 400 308

Highways & Streets 9,453 10.9% 5,730 1,654 839 455 334 68 180 193

Utility, Water, Sewer, Pipeline 6,092 7.0% 4,240 854 445 172 121 64 155 41

Non-Contractor - Utility/Power Co-Op 831 1.0% 305 216 90 67 44 3 33 73

Commercial & Non-Residential 11,143 12.9% 7,909 1,255 1,076 197 160 86 168 292

Both Heavy & General Building Construction 7,231 8.4% 4,439 1,192 712 260 198 66 257 107

Concrete 5,484 6.3% 4,469 438 264 54 78 13 48 120

Foundation 863 1.0% 684 76 53 12 12 4 11 11

Demolition 1,387 1.6% 1,006 155 89 21 34 8 47 27

Electrical 772 0.9% 486 83 79 24 22 9 22 47

Mechanical 730 0.8% 427 89 52 65 24 7 22 44

Masonry/Stonework 1,485 1.7% 1,191 108 69 12 34 6 17 48

Construction Material Producer 1,732 2.0% 956 274 151 61 56 20 87 127

Distributor/Dealer Construction Equipment 6,021 7.0% 3,209 1,552 318 347 95 39 200 261

Residential & Tract 6,185 7.1% 4,722 604 382 62 137 17 120 141

Subtotal 77,490 89.6% 54,212 9,962 5,357 2,194 1,673 485 1,767 1,840

Others Allied to the Field 9,041 10.4% 697 89 45 43 9 6 21 8,131

Total Circulation 86,531 100.0% 54,909 10,051 5,402 2,237 1,682 491 1,788 9,971

Percent 100.0% 63.5% 11.6% 6.2% 2.6% 1.9% 0.6% 2.1% 11.5%