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1 DECEMBER 2018 www.oemoffhighway.com Will Robots Take Over the Farm? Eberspaecher PROFILE OF MARKET SERVED OEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators. Audience Profile for Quarterly Period October - December 2018 Frequency Qualified Distribution OEM Off-Highway Print Version (BPA audited) - November/December 2018 Issue 8 17,005 Digital Version (BPA audited) - November/December 2018 Issue 8 2,593 Digital Version (Non-Audited) - November/December 2018 Issue 8 20,663 Bonus International Distribution - September 2018 Issue 2 5,041 E-Newsletters Industry News Weekly 32,297 Equipment Market Outlook Monthly 19,146 Breaking News On Demand 19,117 Technology News Tracker Twice Monthly 19,086 Engine Revolutions Quarterly 14,688 Drivetrain Technology Update Quarterly 15,876 Fluid Power Progress Quarterly 16,338 The Electric Age Quarterly 15,996 In the Cab Quarterly 14,916 Efficient Design & Manufacturing Quarterly 15,895 Special Digital Issues The Year In Review Annually 15,895 Email Marketing Email Marketing 17,973 Social Media Facebook Likes 4,519 LinkedIn Members 1,951 Twitter Followers 3,815 TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE ConstructionNetworkMediaKit.com For Quarterly Period of October-December 2018 Unless otherwise noted, all data reported is publisher’s own data.
Transcript
Page 1: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE …creative.acbusinessmedia.com.s3.amazonaws.com/...TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE

1

DECEMBER 2018

Global product development solutions for mobile OEMs

www.oemoffhighway.com

Will Robots Take Over the Farm?Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.

A SPECIAL THANKS TO

OUR SPONSOR Eberspaecher

PROFILE OF MARKET SERVEDOEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.

10/27/14 3:07 PMIndustry News

Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004

New Flyer displays 60-foot Xcelsior buspowered by BAE Series-E HybriDrive atAPTAThe New Flyer 60-foot Xcelsior bus features a BAE

Series-E HybriDrive propulsion system which

enables the use of a smaller engine and reduces

engine run time up to 50%.

Hillhead 2016 dates announcedThe 2016 edition of Hillhead will take place June 28 to 30.

Command PRO 824 EFIKohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air

intake system for enhanced airflow.

Titan International CEO provides outlook for future of industryTitan International CEO Maurice Taylor has released an outlook for the future of the tire industry.

Sponsored Content

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Cummins establishes new Technical Education for Communities program in TurkeyCummins' new Technical Education for Communities program will support technical job training for men and

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Hakkapeliitta Truck D Truck and Bus TireThe Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block

tread pattern to ensure optimal grip and driving response during...

CK Commercial Vehicle Research releases 2014 Annual Fleet StudyCK commercial Vehicle Research has completed its 2014 Annual Fleet Study which

indicates a decline in equipment purchases for fleets in 2015.

Caterpillar Foundation investing in ONE campaign for Ebola advocacyThe Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's

efforts to fight Ebola in West Africa.

Contact Us

EditorMichelle EauClaire-Kopier920-563-6388 ext. 1660

Associate EditorSara Jensen920-563-1663

Global Integrated Media ConsultantStacy Roberts920-563-1661

PublisherSean Dunphy800-547-7377 ext. 1504

OEMOffHighway.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

OEMOffhighway.com | October 23, 2014 | View this email online.

Audience Profile for Quarterly Period October - December 2018 Frequency

Qualified Distribution

OEM Off-Highway Print Version (BPA audited) - November/December 2018 Issue 8 17,005

Digital Version (BPA audited) - November/December 2018 Issue 8 2,593

Digital Version (Non-Audited) - November/December 2018 Issue 8 20,663

Bonus International Distribution - September 2018 Issue 2 5,041

E-Newsletters Industry News Weekly 32,297

Equipment Market Outlook Monthly 19,146

Breaking News On Demand 19,117

Technology News Tracker Twice Monthly 19,086

Engine Revolutions Quarterly 14,688

Drivetrain Technology Update Quarterly 15,876

Fluid Power Progress Quarterly 16,338

The Electric Age Quarterly 15,996

In the Cab Quarterly 14,916

Efficient Design & Manufacturing Quarterly 15,895

Special Digital Issues The Year In Review Annually 15,895

Email Marketing Email Marketing 17,973

Social Media Facebook Likes 4,519

LinkedIn Members 1,951

Twitter Followers 3,815

TOTAL AUDIENCE PROFILETOTAL AUDIENCE PROFILE REPORT CALL US

TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com

For Quarterly Period of October-December 2018

Unless otherwise noted, all data reported is publisher’s own data.

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

WEBSITE METRICSOEMoffhighway.com

Sessions Users PageviewsAvg Session

Duration

October 2018 64,433 46,788 178,920 0:02:35

November 2018 61,193 44,940 170,519 0:02:32

December 2018 53,846 39,618 147,213 0:02:28

Average 59,824 43,782 165,551 0:02:32

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

ADDITIONAL DATA: Manufacture Military Equipment Total % of Total

Manufacture Military Equipment in Addition to Primary Business 5,032 25.7%

Total Qualified Circulation 19,598

Source: December 2018 BPA Brand Report

PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2018 Classification By Title

Business and Industry Total % of Total Print DigitalEngineering

(Note 1)

Sales/ Marketing

(Note 2)

Corporate and Operating

Management (Note 3)

Manufacturing and Purchasing

(Note 4)

Agricultural Equipment Manufacturer 2,731 13.9% 2,450 281 1,349 275 900 207

Industrial/Utility/Construction Equipment Manufacturer 10,081 51.4% 8,777 1,304 3,830 723 4,583 945

Lawn and Garden Equipment Manufacturer 406 2.1% 363 43 147 53 162 44

Off-Highway/Recreational Equipment Manufacturer 871 4.4% 755 116 367 136 265 103

Forestry Equipment Manufacturer 158 0.8% 139 19 51 26 61 20

Mining Equipment Manufacturer 662 3.4% 544 118 357 88 152 65

Engine/Drivetrain/Transmission Manufacturer 1,965 10.0% 1,619 346 943 423 435 164

Distributor/System Integrator 1,674 8.5% 1,408 266 560 408 587 119

Truck, Bus or Municipal Vehicle Manufacturer (Note 5) 1,050 5.4% 950 100 478 109 328 135

Total Qualified Circulation 19,598 100.0% 17,005 2,593 8,082 2,241 7,473 1,802

Percent 100.0% 86.8% 13.2% 41.2% 11.4% 38.1% 9.2%

Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel.Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel.Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel.Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel.Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck EquipmentSource: December 2018 BPA Brand Report (Claimed - Audit Pending)

DECEMBER 2018

Global product development solutions for mobile OEMs

www.oemoffhighway.com

Will Robots Take Over the Farm?Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.

A SPECIAL THANKS TO

OUR SPONSOR Eberspaecher

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2018 Classification By Title

Business and Industry Total % of Total Engineering Sales/

Marketing

Corporate and

Operating Management

Manufacturing and Purchasing

Other Titled &

Non-Titled Personnel

Agricultural Equipment Manufacturer 2,136 10.3% 624 253 941 200 118

Industrial/Utility/Construction Equipment Manufacturer 8,349 40.4% 2,104 741 4,527 707 270

Lawn and Garden Equipment Manufacturer 457 2.2% 123 61 219 34 20

Off-Highway/Recreational Equipment Manufacturer 947 4.6% 338 159 241 140 69

Forestry Equipment Manufacturer 169 0.8% 43 20 58 33 15

Mining Equipment Manufacturer 564 2.7% 227 87 154 67 29

Engine/Drivetrain/Transmission Manufacturer 2,354 11.4% 858 472 774 178 72

Distributor/System Integrator 1,375 6.7% 353 405 477 112 28

Truck, Bus or Municipal Vehicle Manufacturer 1,290 6.2% 354 135 529 158 114

Subtotal 17,641 85.4% 5,024 2,333 7,920 1,629 735

Others Allied to the Field 3,022 14.6% 495 489 435 111 1,492

Total Circulation 20,663 100.0% 5,519 2,822 8,355 1,740 2,227

Percent 100.0% 26.7% 13.7% 40.4% 8.4% 10.8%

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 4

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

BONUS INTERNATIONAL PRINT AUDIENCE BY BUSINESS AND TITLESeptember 2018 Classification By Title

Business and Industry Total % of Total Engineering Sales/

Marketing

Corporate and

Operating Management

Manufacturing and Purchasing

Agricultural Equipment Manufacturer 1,372 27.2% 33 1,339

Industrial/Utility/Construction Equipment Manufacturer 3,247 64.4% 96 3,151

Lawn and Garden Equipment Manufacturer 107 2.1% 6 101

Off-Highway/Recreational Equipment Manufacturer 62 1.2% 62

Forestry Equipment Manufacturer - 0

Mining Equipment Manufacturer 228 4.5% 34 194

Engine/Drivetrain/Transmission Manufacturer - 0.0%

Distributor/System Integrator - 0.0%

Truck, Bus or Municipal Vehicle Manufacturer 25 0.5% 8 17

Total Qualified Circulation 5,041 100.0% 177 - 4,864 -

Percent 100.0% 3.5% 0.0% 96.5% 0.0%

CLASSIFICATION BY COUNTRY Total

GERMANY 1,671

ITALY 1,355

UNITED KINGDOM 865

POLAND 238

FRANCE 331

SPAIN 107

AUSTRIA 127

BELGIUM 85

GREECE 36

NETHERLANDS 88

IRELAND 56

SWEDEN 42

DENMARK 29

FINLAND 5

OTHER 6

EUROPE TOTAL 5,041

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 5

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

E-NEWSLETTER DISTRIBUTIONOEM Off-Highway Industry News E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 3,398 10.5% 879 397 1,704 278 140

Industrial/Utility/Construction Equipment Manufacturer 15,018 46.5% 3,366 1,186 9,014 1,154 298

Lawn and Garden Equipment Manufacturer 752 2.3% 162 92 399 75 24

Off-Highway/Recreational Equipment Manufacturer 1,404 4.3% 506 248 362 214 74

Forestry Equipment Manufacturer 268 0.8% 71 29 107 43 18

Mining Equipment Manufacturer 929 2.9% 361 166 260 104 38

Engine/Drivetrain/Transmission Manufacturer 3,844 11.9% 1,266 713 1,455 305 105

Distributor/System Integrator 1,991 6.2% 518 587 649 203 34

Truck, Bus or Municipal Vehicle Manufacturer 1,986 6.1% 486 224 890 270 116

Subtotal 29,590 91.6% 7,615 3,642 14,840 2,646 847

Others Allied to the Field 2,707 8.4% 60 56 83 13 2,495

Total Circulation 32,297 100.0% 7,675 3,698 14,923 2,659 3,342

Percent 100.0% 23.8% 11.4% 46.2% 8.2% 10.3%

OEM Off-Highway Equipment Market Outlook E-Newsletter Classification By Title

Business and Industry Total % of Total EngineeringSales/

Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled &

Non-Titled Personnel

Agricultural Equipment Manufacturer 2,165 11.3% 648 317 843 219 138

Industrial/Utility/Construction Equipment Manufacturer 7,381 38.6% 2,050 819 3,464 745 303

Lawn and Garden Equipment Manufacturer 454 2.4% 124 70 176 58 26

Off-Highway/Recreational Equipment Manufacturer 1,124 5.9% 380 215 273 185 71

Forestry Equipment Manufacturer 214 1.1% 60 25 67 44 18

Mining Equipment Manufacturer 692 3.6% 258 159 168 73 34

Engine/Drivetrain/Transmission Manufacturer 2,487 13.0% 940 645 585 217 100

Distributor/System Integrator 1,575 8.2% 374 519 512 139 31

Truck, Bus or Municipal Vehicle Manufacturer 1,265 6.6% 372 162 403 211 117

Subtotal 17,357 90.7% 5,206 2,931 6,491 1,891 838

Others Allied to the Field 1,789 9.3% 381 554 314 76 464

Total Circulation 19,146 100.0% 5,587 3,485 6,805 1,967 1,302

Percent 100.0% 29.2% 18.2% 35.5% 10.3% 6.8%

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 6

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway Breaking News E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

ManagementManufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 2,079 10.9% 611 278 908 205 77

Industrial/Utility/Construction Equipment Manufacturer 7,903 41.3% 1,979 776 4,308 692 148

Lawn and Garden Equipment Manufacturer 492 2.6% 114 70 235 58 15

Off-Highway/Recreational Equipment Manufacturer 988 5.2% 354 175 259 165 35

Forestry Equipment Manufacturer 190 1.0% 49 23 69 41 8

Mining Equipment Manufacturer 583 3.0% 226 116 159 66 16

Engine/Drivetrain/Transmission Manufacturer 2,398 12.5% 885 527 729 213 44

Distributor/System Integrator 1,478 7.7% 362 452 491 154 19

Truck, Bus or Municipal Vehicle Manufacturer 1,247 6.5% 336 146 485 194 86

Subtotal 17,358 90.8% 4,916 2,563 7,643 1,788 448

Others Allied to the Field 1,759 9.2% 349 417 292 73 628

Total Circulation 19,117 100.0% 5,265 2,980 7,935 1,861 1,076

Percent 100.0% 27.5% 15.6% 41.5% 9.7% 5.6%

OEM Off-Highway Technology News Tracker E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering

Sales/ Marketing

Corporate and Operating

ManagementManufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 2,052 10.8% 642 275 873 186 76

Industrial/Utility/Construction Equipment Manufacturer 7,819 41.0% 2,057 744 4,243 628 147

Lawn and Garden Equipment Manufacturer 424 2.2% 122 58 200 31 13

Off-Highway/Recreational Equipment Manufacturer 864 4.5% 317 158 230 124 35

Forestry Equipment Manufacturer 147 0.8% 39 17 56 27 8

Mining Equipment Manufacturer 560 2.9% 228 99 155 62 16

Engine/Drivetrain/Transmission Manufacturer 2,237 11.7% 820 493 719 156 49

Distributor/System Integrator 1,404 7.4% 373 437 472 105 17

Truck, Bus or Municipal Vehicle Manufacturer 1,127 5.9% 322 133 455 133 84

Subtotal 16,634 87.2% 4,920 2,414 7,403 1,452 445

Others Allied to the Field 2,452 12.8% 348 386 279 69 1,370

Total Circulation 19,086 100.0% 5,268 2,800 7,682 1,521 1,815

Percent 100.0% 27.6% 14.7% 40.2% 8.0% 9.5%

Page 7: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE …creative.acbusinessmedia.com.s3.amazonaws.com/...TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 7

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway Engine Revolutions E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,644 11.2% 497 210 723 149 65

Industrial/Utility/Construction Equipment Manufacturer 6,245 42.5% 1,553 580 3,486 496 130

Lawn and Garden Equipment Manufacturer 326 2.2% 80 39 177 20 10

Off-Highway/Recreational Equipment Manufacturer 641 4.4% 234 121 163 93 30

Forestry Equipment Manufacturer 113 0.8% 29 13 42 20 9

Mining Equipment Manufacturer 441 3.0% 175 85 113 54 14

Engine/Drivetrain/Transmission Manufacturer 1,801 12.3% 635 410 584 129 43

Distributor/System Integrator 1,104 7.5% 283 348 371 89 13

Truck, Bus or Municipal Vehicle Manufacturer 907 6.2% 250 112 368 103 74

Subtotal 13,222 90.0% 3,736 1,918 6,027 1,153 388

Others Allied to the Field 1,466 10.0% 281 323 230 56 576

Total Circulation 14,688 100.0% 4,017 2,241 6,257 1,209 964

Percent 100.0% 27.3% 15.3% 42.6% 8.2% 6.6%

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 8

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway Fluid Power Progress E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,761 10.8% 535 235 763 161 67

Industrial/Utility/Construction Equipment Manufacturer 6,667 40.8% 1,738 626 3,629 535 139

Lawn and Garden Equipment Manufacturer 351 2.1% 88 46 182 23 12

Off-Highway/Recreational Equipment Manufacturer 732 4.5% 264 136 190 109 33

Forestry Equipment Manufacturer 135 0.8% 39 17 49 22 8

Mining Equipment Manufacturer 494 3.0% 200 97 128 55 14

Engine/Drivetrain/Transmission Manufacturer 1,936 11.8% 695 426 629 137 49

Distributor/System Integrator 1,189 7.3% 317 379 387 92 14

Truck, Bus or Municipal Vehicle Manufacturer 1,074 6.6% 271 321 190 51 241

Subtotal 14,339 87.8% 4,147 2,283 6,147 1,185 577

Others Allied to the Field 1,999 12.2% 294 352 240 57 1,056

Total Circulation 16,338 100.0% 4,441 2,635 6,387 1,242 1,633

Percent 100.0% 27.2% 16.1% 39.1% 7.6% 10.0%

OEM Off-Highway Drivetrain Technology Update E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,776 11.2% 547 229 764 167 69

Industrial/Utility/Construction Equipment Manufacturer 6,629 41.8% 1,696 620 3,648 528 137

Lawn and Garden Equipment Manufacturer 358 2.3% 94 46 183 23 12

Off-Highway/Recreational Equipment Manufacturer 738 4.6% 267 134 193 110 34

Forestry Equipment Manufacturer 130 0.8% 33 17 50 21 9

Mining Equipment Manufacturer 494 3.1% 199 98 125 56 16

Engine/Drivetrain/Transmission Manufacturer 1,999 12.6% 738 444 621 146 50

Distributor/System Integrator 1,186 7.5% 312 372 394 94 14

Truck, Bus or Municipal Vehicle Manufacturer 1,006 6.3% 285 120 401 122 78

Subtotal 14,316 90.2% 4,171 2,080 6,379 1,267 419

Others Allied to the Field 1,560 9.8% 296 342 241 60 621

Total Circulation 15,876 100.0% 4,467 2,422 6,620 1,327 1,040

Percent 100.0% 28.1% 15.3% 41.7% 8.4% 6.6%

Page 9: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE …creative.acbusinessmedia.com.s3.amazonaws.com/...TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 9

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway In the Cab E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,720 11.5% 535 232 721 162 70

Industrial/Utility/Construction Equipment Manufacturer 6,214 41.7% 1,654 611 3,279 530 140

Lawn and Garden Equipment Manufacturer 336 2.3% 94 44 163 23 12

Off-Highway/Recreational Equipment Manufacturer 732 4.9% 261 141 191 106 33

Forestry Equipment Manufacturer 134 0.9% 38 16 50 21 9

Mining Equipment Manufacturer 477 3.2% 192 98 116 54 17

Engine/Drivetrain/Transmission Manufacturer 1,715 11.5% 650 393 491 133 48

Distributor/System Integrator 1,155 7.7% 308 367 382 83 15

Truck, Bus or Municipal Vehicle Manufacturer 938 6.3% 269 116 356 120 77

Subtotal 13,421 90.0% 4,001 2,018 5,749 1,232 421

Others Allied to the Field 1,495 10.0% 271 342 220 56 606

Total Circulation 14,916 100.0% 4,272 2,360 5,969 1,288 1,027

Percent 100.0% 28.6% 15.8% 40.0% 8.6% 6.9%

OEM Off-Highway The Electric Age E-Newsletter Classification By Title

Business and Industry Total % of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and

Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,780 11.1% 559 238 754 160 69

Industrial/Utility/Construction Equipment Manufacturer 6,689 41.8% 1,727 635 3,643 544 140

Lawn and Garden Equipment Manufacturer 358 2.2% 97 43 185 22 11

Off-Highway/Recreational Equipment Manufacturer 747 4.7% 273 143 189 109 33

Forestry Equipment Manufacturer 135 0.8% 42 16 48 21 8

Mining Equipment Manufacturer 504 3.2% 213 99 120 56 16

Engine/Drivetrain/Transmission Manufacturer 1,971 12.3% 718 439 625 139 50

Distributor/System Integrator 1,224 7.7% 325 392 399 93 15

Truck, Bus or Municipal Vehicle Manufacturer 957 6.0% 281 118 393 122 43

Subtotal 14,365 89.8% 4,235 2,123 6,356 1,266 385

Others Allied to the Field 1,631 10.2% 311 365 245 61 649

Total Circulation 15,996 100.0% 4,546 2,488 6,601 1,327 1,034

Percent 100.0% 28.4% 15.6% 41.3% 8.3% 6.5%

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Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 10

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

OEM Off-Highway The Year In Review - Special Digital Issue Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 2,010 11.2% 619 265 864 185 77

Industrial/Utility/Construction Equipment Manufacturer 7,423 41.3% 2,001 739 3,897 637 149

Lawn and Garden Equipment Manufacturer 394 2.2% 105 58 184 32 15

Off-Highway/Recreational Equipment Manufacturer 881 4.9% 334 162 229 120 36

Forestry Equipment Manufacturer 155 0.9% 41 19 59 28 8

Mining Equipment Manufacturer 570 3.2% 238 103 146 66 17

Engine/Drivetrain/Transmission Manufacturer 2,176 12.1% 840 534 590 161 51

Distributor/System Integrator 1,414 7.9% 372 461 464 97 20

Truck, Bus or Municipal Vehicle Manufacturer 1,033 5.8% 315 133 220 67 298

Subtotal 16,056 89.4% 4,865 2,474 6,653 1,393 671

Others Allied to the Field 1,902 10.6% 353 442 278 75 754

Total Circulation 17,958 100.0% 5,218 2,916 6,931 1,468 1,425

Percent 100.0% 29.1% 16.2% 38.6% 8.2% 7.9%

OEM Off-Highway Efficient Design & Manufacturing E-Newsletter Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 1,775 11.2% 547 243 752 163 70

Industrial/Utility/Construction Equipment Manufacturer 6,668 42.0% 1,717 641 3,632 537 141

Lawn and Garden Equipment Manufacturer 360 2.3% 91 49 183 25 12

Off-Highway/Recreational Equipment Manufacturer 744 4.7% 269 138 196 108 33

Forestry Equipment Manufacturer 143 0.9% 43 18 52 21 9

Mining Equipment Manufacturer 524 3.3% 207 109 135 56 17

Engine/Drivetrain/Transmission Manufacturer 1,945 12.2% 700 428 621 147 49

Distributor/System Integrator 1,196 7.5% 314 379 398 91 14

Truck, Bus or Municipal Vehicle Manufacturer 993 6.2% 281 117 392 126 77

Subtotal 14,348 90.3% 4,169 2,122 6,361 1,274 422

Others Allied to the Field 1,547 9.7% 305 357 249 61 575

Total Circulation 15,895 100.0% 4,474 2,479 6,610 1,335 997

Percent 100.0% 28.1% 15.6% 41.6% 8.4% 6.3%

Page 11: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE …creative.acbusinessmedia.com.s3.amazonaws.com/...TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 11

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

The data reflected within this report is provided in good faith as an accurate representation of the audience served for OEM Off-Highway.

Sean Dunphy, Publisher

Total Audience Profile report provided by

AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media. All rights reserved.

SOCIAL INTERACTIONSocial Media As of December 2018 Facebook Likes 4,519

LinkedIn Members 1,951

Twitter Followers 3,815

Sources: Facebook, LinkedIn and Twitter

EMAIL MARKETINGOEM Off-Highway Email Marketing Classification By Title

Business and Industry Total% of Total Engineering Sales/ Marketing

Corporate and Operating

Management Manufacturing and Purchasing

Other Titled & Non-Titled

Personnel

Agricultural Equipment Manufacturer 2,055 11.4% 506 236 1,006 193 114

Industrial/Utility/Construction Equipment Manufacturer 8,454 47.0% 1,918 653 4,897 702 284

Lawn and Garden Equipment Manufacturer 418 2.3% 98 63 178 56 23

Off-Highway/Recreational Equipment Manufacturer 977 5.4% 333 155 257 168 64

Forestry Equipment Manufacturer 196 1.1% 44 25 72 40 15

Mining Equipment Manufacturer 564 3.1% 210 107 157 62 28

Engine/Drivetrain/Transmission Manufacturer 2,135 11.9% 762 418 659 206 90

Distributor/System Integrator 1,298 7.2% 332 357 442 141 26

Truck, Bus or Municipal Vehicle Manufacturer 1,201 6.7% 328 141 436 189 107

Subtotal 17,298 96.2% 4,531 2,155 8,104 1,757 751

Others Allied to the Field 675 3.8% 185 234 180 65 11

Total Circulation 17,973 100.0% 4,716 2,389 8,284 1,822 762

Percent 100.0% 26.2% 13.3% 46.1% 10.1% 4.2%

DECEMBER 2018

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www.oemoffhighway.com

Will Robots Take Over the Farm?Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.

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