1 PROFILE OF MARKET SERVED Pavement Maintenance & Reconstruction reaches contractors in the paving, sealcoating, pavement marking, sweeping, crack repair and pavement repair industries. Its audience also includes equipment manufacturers, material producers, government officials (federal, state, county, local); dealers/distributors, and HMA producers. Pavement Maintenance & Reconstruction magazine, published eight times per year, is the only BPA-audited publication that targets contractors who make a living from paving and pavement maintenance. The magazine provides “how-to” information to help contractors run their businesses more profitably and stay abreast of industry trends, technological developments in materials and equipment, and on-the-job techniques that can improve productivity and add to their bottom line. Published by AC Business Media. Pavement Maintenance & Reconstruction is an excellent source of buyers for heavy and general construction equipment, industrial supplies and tools. WEBSITE METRICS ForConstructionPros.com Sessions Users Pageviews Average Session Duration October 2018 336,377 272,698 711,042 0:02:30 November 2018 316,383 260,531 675,594 0:02:31 December 2018 280,759 226,144 606,346 0:02:30 Average 311,173 253,124 664,327 0:02:30 Source: Google Analytics Sessions: Total number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages view on the site Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration. Audience Profile for Quarterly Period: July - September 2018 Frequency Qualified/ Delivered Distribution Pavement Maintenance & Reconstruction Print Version (BPA audited) October/November 2018 Issue 8 18,504 E-Newsletters Pavement Blacktop Update Monthly 17,179 Email Marketing Email Marketing 22,944 Social Media Facebook Likes 4,783 Twitter Followers 3,231 OCTOBER/NOVEMBER 2018 MAINTENANCE & RECONSTRUCTION THE OFFICIAL MAGAZINE OF NATIONAL PAVEMENT EXPO › › ›www.ForConstructionPros.com/Pavement IMPACT ON SWEEPING How to Become a Certified Sweeper for Parking Lots How to Keep Sweeper Operators SAFE at Night GPS Can Do More than Track Your Fleet › › ›www.ForConstructionPros.com/Pavement New Technology Challenges Compaction Convention How to Avoid the 10 MOST-COMMON Infrared Mistakes MIDWEST STRIPING Honors Vets, First Responders SEALER STORAGE: Is Your Business Ready for Yard Tanks? NPE 2019 PREVIEW: 30 Management Sessions Plus Sample Quiz Questions! COMPACT EQUIPMENT Offers Versatility for Contractors TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE ConstructionNetworkMediaKit.com For Quarterly Period of October-December 2018 Unless otherwise noted, all data reported is publisher’s own data.
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PROFILE OF MARKET SERVEDPavement Maintenance & Reconstruction reaches contractors in the paving, sealcoating, pavement marking, sweeping, crack repair and pavement repair industries. Its audience also includes equipment manufacturers, material producers, government officials (federal, state, county, local); dealers/distributors, and HMA producers.
Pavement Maintenance & Reconstruction magazine, published eight times per year, is the only BPA-audited publication that targets contractors who make a living from paving and pavement maintenance. The magazine provides “how-to” information to help contractors run their businesses more profitably and stay abreast of industry trends, technological developments in materials and equipment, and on-the-job techniques that can improve productivity and add to their bottom line. Published by AC Business Media.
Pavement Maintenance & Reconstruction is an excellent source of buyers for heavy and general construction equipment, industrial supplies and tools.
WEBSITE METRICSForConstructionPros.com
Sessions Users Pageviews
Average Session
Duration
October 2018 336,377 272,698 711,042 0:02:30
November 2018 316,383 260,531 675,594 0:02:31
December 2018 280,759 226,144 606,346 0:02:30
Average 311,173 253,124 664,327 0:02:30
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages view on the siteAverage Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.
Audience Profile for Quarterly Period: July - September 2018 Frequency
Pavement Maintenance Only 1,096 6.4% 792 159 125 20
Paving/Producer 369 2.1% 179 124 59 7
Other Contractor 1,068 6.2% 741 148 78 101
Dealer/Distributor 655 3.8% 375 106 173 1
Government 1,651 9.6% 389 987 215 60
Asphalt Producer 78 0.5% 41 19 17 1
Subtotal 12,309 71.7% 7,886 3,066 1,116 241
Others Allied to the Field 4,870 28.3% 33 2 0 4,835
Total Circulation 17,179 100.0% 7,919 3,068 1,116 5,076
Percent 100.0% 46.1% 17.9% 6.5% 29.5%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director, Purchasing Director/Manager and related personnel
Note 2: Supervisory Management includes: Foreman, Superintendent, Manager, Engineer, Supervisor, Inspector and related personnel
Note 3: Operations/Personnel includes: Equipment Operator, Maintenance Technician, Dispatcher, Service Crew, Customer Service Manager, Sales VP/Director/Manager, Marketing Director/Manager/Rep and related personnel
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Pavement
The data reflected within this report is provided in good faith as an accurate representation of the audience served for Pavement Maintenance & Reconstruction.
Amy Schwandt, Publisher
Total Audience Profile report provided by
AC Business Media 201 N. Main Street Fort Atkinson WI 53538
