U.S. Market Snapshot:

Black Demographics

Total Black Population by DMA

Percent Black Population by DMA

Although Black population numbers are significant in certain DMAs they may represent a small

percentage of the total population.

U.S. Market Snapshot:

Black Demographics

+24% +62%

+56%

+54%

+53%+47%

+46%

+42%

+40%

+39%

+34%

+42%

+41%

+25%

+23%

+35% +23%+25%

+24%

+23%

Maine has the fastest growing Black

population in the US.

Florida has the largest Black population amongst the top

20 growth states.

There is high growth in the Northwest region of the

United States amongst the black population.

Only DC and Michigan have declining Black populations, -11% and -1% respectively. However, in DC, the demo still accounts for 51% of the total population vs. 14% for Michigan.

StateTotal

Population (2011)

Black Population

(2011)% Black

PopBlack Pop.

Change 2000-2011

1 Maine 1,329,478 15,791 1% +62%2 South Dakota 825,042 10,368 1% +56%3 North Dakota 679,868 8,066 1% +54%4 Vermont 626,934 6,309 1% +53%5 Idaho 1,594,649 9,906 1% +47%6 Utah 2,840,572 30,061 1% +46%7 Arizona 6,524,600 265,633 4% +42%8 Montana 1,000,622 4,036 0% +42%9 Nevada 2,744,660 223,036 8% +41%

10 New Hampshire 1,321,019 15,091 1% +40%

StateTotal

Population (2011)

Black Population

(2011)% Black

PopBlack Pop.

Change 2000-2011

11 Minnesota 5,352,090 277,427 5% +39%12 Wyoming 577,218 4,825 1% +35%13 Iowa 3,067,859 90,443 3% +34%14 Oregon 3,889,801 70,952 2% +25%15 Rhode Island 1,051,840 60,189 6% +25%16 Florida 18,954,991 3,026,560 16% +24%17 Washington 6,849,007 244,718 4% +24%18 Massachusetts 6,604,892 439,517 7% +23%19 Colorado 5,144,745 206,991 4% +23%20 Delaware 910,054 194,460 21% +23%

2000-2011 Percent Change

U.S. Market Snapshot:

Black Demographics

1 Glendive MT -70%

2 Alpena MI -49%3 Greenwood-Greenville AR-MS -13%4 Monterey-Salinas CA -13%5 Fairbanks AK -12%6 New Orleans LA-MS -10%7 Bluefield-Beckley-Oak Hill VA-WV -10%

8 Watertown NY -6%9 Lima OH -4%

10 San Francisco-Oakland-San Jose CA -4%11 Zanesville OH -4%12 Corpus Christi TX -4%13 Detroit MI -3%14 Youngstown OH-PA -3%15 Chicago IL-IN -2%

Declining Black

Population DMAs

1 Portland-Auburn ME-NH +65%2 Missoula MT +65%3 Fargo-Valley City MN-ND +62%4 Sioux Falls (Mitchell) IA-MN-NE-SD +60%5 Rochester-Mason City-Austin IA-MN +56%6 Wausau-Rhinelander WI +56%7 Twin Falls ID +54%8 Casper-Riverton WY +53%9 Bend, OR OR +53%

10 Lafayette, IN IN +52%

11 Butte-Bozeman MT +51%12 Presque Isle ME +51%13 Jonesboro AR-MO +50%14 Mankato IA-MN +50%15 Helena MT +50%16 Green Bay-Appleton MI-WI +49%17 La Crosse-Eau Claire MN-WI +48%18 Wilkes Barre-Scranton PA +47%19 Boise ID-OR +47%20 Billings MT-WY +47%

2000-2011 Percent Change

U.S. Market Snapshot:

Black Demographics

COLUMBIA, SCBlack Population: 409K+

Percent of Total Pop: 38%Growth since 2000: +12%

Cable & Sat Service Spend: 33%

JACKSONVILLEBlack Population: 375K+

Percent of Total Pop: 21%Growth since 2000: +17%

Cable & Sat Service Spend: 17%

SIOUX FALLS (MITCHELL)Black Population: 9K+

Percent of Total Pop: 1%Growth since 2000: +60%

Cable & Sat Service Spend: 1%

BOISEBlack Population: 6.8K+Percent of Total Pop: 1%

Growth since 2000: +47%Cable & Sat Service Spend: 1%

PHILADELPHIABlack Population: 1.4M+

Percent of Total Pop: 19%Growth since 2000: +12%

Cable & Sat Service Spend: 13%

JONESBOROBlack Population: 13K+

Percent of Total Pop: 6%Growth since 2000: +50%

Cable & Sat Service Spend: 5%

PORTLAND-AUBURNBlack Population: 13K+

Percent of Total Pop: 1%Growth since 2000: +65%

Cable & Sat Service Spend: 1%

ATLANTABlack Population: 1.8M+

Percent of Total Pop: 29%Growth since 2000: +29%

Cable & Sat Service Spend: 23%

BOSTON (MANCHESTER)Black Population: 385K+Percent of Total Pop: 6%

Growth since 2000: +24%Cable & Sat Service Spend: 4%

HOT DMAs