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Total Internet Business Strategy
Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics
4 Bubbles Thomas News ThomasNet.com Web Solutions Track/Analytics Action Strategy Success Stories
What are you business challenges ?
Internet's leading supplier of new industrial product news to increase your company’s brand recognition!
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics
Success Stories
World's largest sourcing destination for industrial buyers, engineers, and purchasing professionals!
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics
Success Stories
End-to-end Web solutions that help you increase sales, solve critical business issues, and succeed in today’s competitive online environment!
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics
Success Stories
Real-time business intelligence that helps you track results, make more informed decisions, and continuously improve your online strategies!
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics
Success Stories
Promote
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Issues: - Maintaining a competitive advantage
by keeping your company’s brand top-of-mind in the marketplace.
- Having potential customers think of a competitor’s name and brand before yours.
Solution: - ThomasNet News – the Internet’s
leading source of industrial product news, information, business trends and analysis
- Official news site of ThomasNet.com – http://news.thomasnet.com
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Implications: - Lack of branding puts a company at a
competitive disadvantage – customers contact those whose name they recognize.
- Increased company exposure puts a brand in front of qualified decision makers who are ready to buy new products and services.Value:
- Increased exposure means more opportunities for a company.
- More opportunities mean the potential for more sales.
- More sales achieves business growth.
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
A bi-weekly themed e-newsletter, daily update, and blog
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Become an IMT sponsor and promote your company alongside business news and analysis that industry’s decision-makers consider valuable and want to read!
When Internet users are loyal readers of a newsletter or online publication, they’re more likely to recognize, recommend, and purchase from companies with ads in that publication.Source: Online Publishers Association
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
There are IMT subscribers at over 65% of Fortune 1000 companies – with an average of 17 subscribers per company. Top subscribers include…
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Product News Alerts (PNA) Sponsorship Ads
Placed along the right column of ThomasNet News’ PNAs that are sent out daily, twice per week, or weekly depending upon the preference of the subscribers.
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
PNA Sponsorship Ad
PNA Sponsorship Ad
Decision-makers in major companies get Product News Alerts
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Are you ready to set your company and your brand apart from your competitors?
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories
Promote | Issues | Category Ads | Company Ads | Keyword Ads | IMT | IMT Sponsor | IMT Subscribers | PNA | PNA Ads | DM’s Get PNA’s | Influence
Drive
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
Issues: - It is difficult finding and selling new
business using traditional marketing efforts.
- Getting found and making sales through the Internet is challenging.
- Consistently driving qualified customers to a business requires the right online strategies.
Solution: - ThomasNet.com media program to connect
with quality buyers and increase online results.
Data shows that industrial businesses can get twice the conversion rate on ThomasNet.com than through other online business searches.
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
Implications: - Sales results suffer without a good
online strategy and presence. - Many quality industrial buyers and
specifiers come directly to ThomasNet.com to source products and services thereby increasing opportunities for industrial suppliers.
Value: - Qualified industrial customers come
to ThomasNet and find suppliers they didn’t know existed.
- Higher conversion rates with quality customers that are ready to buy.
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
www.thomasnet.com2010 Activity
User Sessions = 31,607,391
Conversion Actions = 169,163,389
Product/Services Searches = 42,710,721
Brand Searches = 409,756
Product Catalog Pages Viewed = 122,973,796
CAD Downloads/Inserts = 785,718
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
Top Domain Names by Number of Visits =
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
Fasteners Stainless Steel Corrugated Boxes
Construction Equipment Rental & Leasing Chromium Plating
Metal Fabricating Stainless Steel Tubing Injection Molded Plastics
Plastic Bags Plastic Bottles Restaurant Equipment & Supplies
Hinges CNC Machining Foam Aluminum Air Compressors
Bearings Plastic Containers Castings
Laboratory Equipment & Supplies Machining Recycling Services
Sheet Metal Fabricating Packaging Pipe FittingsSteel Service Centers
Top Categories by Number of Visits =
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
Quality sales opportunities are generated with ThomasNet.com
* Based on actual results for 2007 across all ThomasNet client programs. Actual performance will vary by company and by category.
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Drive | Issues | Conversion Rates | 2010 Activity | Top Visitors | Top Categories | Quality Opportunities
Success Stories
Convert
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Issues: - Using a website to increase sales and improve business performance. - Developing and implementing a website that acts as a 24/7 sales channel takes time and
expertise. - Getting qualified buyers and specifiers to find your website. - Making sure that website content is accurate and current.
Solution: - ThomasNet Web Solutions accomplish the unique needs of industrial companies and manage
the search habits of industrial buyers through online product catalogs; detailed specifications and/or capabilities; online CAD drawings; site tracking and analytics; and much more.
- ThomasNet’s proprietary web solution technology helps create sites that enhance user experiences and increase conversion actions that lead to sales.
ThomasNet offers complete end-to-end web strategies powered by our exclusive Navigator platform, which enable industrial companies to replicate their sales and business processes online for greater productivity and results.
ThomasNet offers a way for to differentiate your website from your competition by providing a showcase of your custom designed products and services within a comprehensive web strategy including your capabilities, specialties, and expertise.
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Implications: - Visitors to poorly constructed websites leave within a few seconds and can be lost forever. - Industrial websites that are constructed based on best practices and include meaningful
content can achieve more visitors, higher conversions, and more sales.
Value: - A sales channel that operates 24/7 resulting in increased opportunities and sales.
Results: - Proven track record- Thousands of web solution clients- Increased sales, expanded markets, increased productivity, reduced costs
Technology: - Exclusive web-based technology- Optimum online performance and functionality- Achieves most effective online experience for industrial buyers and engineers
Team: - Dedicated team of engineers, designers, and industry experts- Partner with clients to ensure the right web solution for greatest results and competitive advantage
Expertise: - Experience with thousands of web solution clients- Continuous technology development and enhancements- Keeps clients on the forefront of innovation
Custom Spec
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Create a 24/7 sales channel: 1) Get found on the Web 2) Generate qualified leads3) Answer questions from prospects4) Get products specified 5) Sell products 24/7
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Support existing customers: 1) Make it easy to do business online2) Improve online support3) Simplify processes for requesting information and ordering online
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Improve business operations:1) Managing your web strategy2) Streamline internal processes3) Measure ROI of online strategies.
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Support sales channels:1) Improve ability get accurate product information to distributors2) Expand into new markets with more detailed content online.
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Examples of Clients Navigator Sites
www.aronalpha.net Aron Alpha Industrial Krazy Glue
www.continentalchemicalusa.com Continental Chemical USA
www.mpelectronics.com Motor Protection Electronics, Inc.
www.palermometal.com Palermo Metal Products
www.valcocleve.com Valco/Valley Tool & Die, Inc.
www.larsenpackaging.com/ Larsen Packaging Products, Inc.
www.leecontainer.com Lee Container Corp.
www.latrobefoundry.com Latrobe Foundry Machine & Supply Co.
www.rodongroup.com The Rodon Group
www.sauerusa.com Sauer Compressors USA
www.emersonbearing.com Emerson Bearing
Custom Spec
Custom SPEC is a complete, turn-key solution designed to meet the internet marketing needs of Custom Manufacturers and Industrial Service Providers. Custom SPEC highlights a company’s Specialization, Portfolios, Expertise and Capabilities.
Custom Specialization Portfolios Expertise Capabilities
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Custom SpecAfter
Before
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Custom SpecThomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Convert | Issues | Thomas Difference | Navigator | Sales | Customers | Operations | Channels | Navigator Example | Custom Spec | Custom Spec Ex
Success Stories
Examples of Clients Custom SPEC Sites
www.keatsmfg.com Keats Manufacturing
www.pdmfoam.com Package Design & Manufacturing
www.vannuysplating.com Van Nuys Plating
www.universalpolymer.com Universal Polymer & Rubber Ltd
www.connorms.com Connor Manufacturing Services
www.elcon-inc.com Elcon-Inc.
www.smuckerlaser.com Smucker Laser
www.Industrialgriding.com Industrial Grinding
www.dklaserenterprise.com D & K Laser Enterprises
www.aerostarmfg.com Aerostar Manufacturing
www.fab2order.com Fab 2 Order, Inc.
Measure
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Measure | Issues | Client Center | Mirror Tracking | Call Tracker
Success Stories
Issues: Tracking results of online programs on an ongoing basis. Determining the effectiveness of online programs and the return on investment.
Solution: ThomasNet tracking and analytics tools that assess ThomasNet.com activity, website visitors and conversions, and prospect calls to the business.
Web Traxs®
Mirror Site Tracking®
Call Tracker
Web Solutions Track/AnalyticsThomasNet.comThomas News4 Bubbles Action Strategy
Measure | Issues | Client Center | Mirror Tracking | Call Tracker
Success Stories
Implications: Not knowing performance and results of online programs hinders ongoing improvements and an understanding about the return on investment.
Value: Objectively measures how online solutions are performing to increase effectiveness. Assess the performance of the web solution in terms of visitors, page usage, conversions, and more.
FREE password-protected
site
Accessible 24/7
ThomasNet.com/
clientcenter
Track/AnalyticsWeb SolutionsThomas News ThomasNet.com4 Bubbles Action Strategy
Measure | Issues | Client Center | Mirror Tracking | Call Tracker
Success Stories
Mirror Site Tracking®
FREE comprehensive tracking tool
• Tracks traffic coming to your website from
ThomasNet.com
• Shows amount of business from ThomasNet
program
• Proves ROI of your ThomasNet program
Lets you know what calls came from ThomasNet.com users
Listen to the actual calls from potential customers coming from ThomasNet.com
Reports include phone numbers, date, time and duration of call, and provide company name and address when available
Track emails sent by ThomasNet.com users from your website
Web Solutions Track/AnalyticsThomas News ThomasNet.com4 Bubbles Action Strategy
Measure | Issues | Client Center | Mirror Tracking | Call Tracker
Success Stories
Evaluates the way your business gets leads
Applies sophisticated VoIP technology to give you important information from each incoming call Provides insights
about how your employees are responding to incoming calls from potential customers
Produces a monthly report of incoming calls – who’s calling your business and where they are calling from
Call Tracker
Web Solutions Track/AnalyticsThomasNet.comThomas News4 Bubbles Action Strategy
Measure | Issues | Client Center | Mirror Tracking | Call Tracker
Success Stories
Action StrategyHow would you like to proceed?
Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Solutions | ThomasNet News | ThomasNet.com | Web Solutions | Tracking and Analytics
Success Stories
News Webinar
Recommendation
Return On Investment Scenario
Investment
Partnership
Where is ThomasNet News on your list of business priorities?
Track/Analytics Action Strategy Thomas News ThomasNet.com Web Solutions4 Bubbles
Solutions | ThomasNet News | ThomasNet.com | Web Solutions | Tracking and Analytics
Success Stories
Categories
Ranking
Return On Investment Scenario
Investment
Partnership
Where is ThomasNet .com on your list of business priorities?
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Solutions | ThomasNet News | ThomasNet.com | Web Solutions | Tracking and Analytics
Success Stories
Source Materials
Web Solutions Webinar
Return On Investment Scenario
Recommendation and Investment
Partnership
Where is ThomasNet Web Solutions on your list of business priorities?
Thomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy
Solutions | ThomasNet News | ThomasNet.com | Web Solutions | Tracking and Analytics
Success Stories
Initiate Partnership
Register for Client Center
Implement Mirror Site and Call Tracking
Implement Web Traxs®
Training
Tracking and analytics are value-added services provided to our clients
Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy
Solutions | ThomasNet News | ThomasNet.com | Web Solutions | Tracking and Analytics
Success Stories
Track/Analytics Success StoriesThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy
Our Website is Our Salesforce
Turning Online RFQs into Orders
The Total Solution for a Major Manufacturer
Distributor Success Story
Driving Results for Our Clients
Increasing Sales and Website Exposure
Increasing Sales with a "24/7 Online Salesforce"