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Total Online Presence Blueprint

Date post: 26-Aug-2014
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a 12 month step by step approach to growing your business by tapping the awesome power of a fully integrated online presence.
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@ducttape | #dtmTOP Total Online Presence 12 Month Blueprint John Jantsch Duct Tape Marketing
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Page 1: Total Online Presence Blueprint

@ducttape | #dtmTOP

Total Online Presence12 Month Blueprint

John JantschDuct Tape Marketing

Page 2: Total Online Presence Blueprint

@ducttape | #dtmTOP

Action Plan Workseetducttape.me/bpnotes

Page 3: Total Online Presence Blueprint

@ducttape | #dtmTOP

Small group coaching• 8 live lessons• Complete online portal• Video/audio• eBooks• Resources/action plans• Real time updates• Beginner/advanced options

Page 4: Total Online Presence Blueprint

@ducttape | #dtmTOP

Total Online Stages• Content platform• Organic SEO• Email marketing• Social media marketing• Online advertising• Mobile and location• Analytics and conversion

Page 5: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #1 - Listening

• Set up Google Alerts • Create Twitter Lists• Set up Hootsuite or TweetDeck

Set up Google Reader • Add Rapportive browser or

Outlook Social Connector • Create paid Sprout Social or

Mention accounts

Page 6: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #2 – Content foundation

• Research Key Content Themes• Create monthly Foundation

Themes • AllTop and find blogs related to

each theme• Using Google Reader subscribe• Visit Quora and subscribe to any

theme topic RSS feeds

Page 7: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #2 – Content foundation (cont.)

• Explore ways to expand content distribution • Create Scoop.it account and set

up topic pages. • Create Google and Bing

Webmaster accounts to start understanding your SEO

Page 8: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #3 - Sharable

• Supplement your RSS Reader with additional blogs of interest to your clients• Create Buffer account and share

10-15 good pieces of content in networks • Create list of 10 potential guest

blog targets for your content

Page 9: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #3 - Sharable

• Create a list of 2-3 guest bloggers for each foundational topic• Add Sociable Plug-in to your blog

and web pages.• Add sharing and social

capabilities to your email marketing• Consider 2-3 newsletter list

partners

Page 10: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #4 – Point of view eBook

• Outline one list type process• Audit your current content• Pick 2-3 monthly themes and

consider targeting for eBooks• Search “topic” filetype:pdf • Create list of 3-5 strategic

partners for eBook co-branding campaigns

Page 11: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #5 – Content delivery

• Blog consistently on your themes• Add a podcast • Create a curated content

newsletter• Look into Google+Hangout Live

to YouTube

Page 12: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #5 – Content delivery

• Start using Instagram to tell your stories visually• Focus on Facebook News Stream• Upload presentations to

Slideshare• Add Scoop.it content pages to

your web site

Page 13: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #6 – Landing pages

• Create a landing page for Newsletter sign-up • Create landing page for eBooks • Create landing page for online or

offline event• Add a video sales message to

each of your landing pages

Page 14: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #6 – Landing pages

• Test multiple headlines for each landing pages• Test multiple calls to action

(CTA)• Create form driven automatic

testimonials using a tool such as Wufoo

Page 15: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #7 – Email communication

• Promote your content system with curated email content• Find ways to repurpose content

into video, audio, eBooks and articles• Create one email course in a

series of emails

Page 16: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #7 – Email communication

• Build a reverse email campaign• Add email follow-up sequence to

every product and service• Consider creating email-based

training for your internal staff• Clean up your email list with

routine purging

Page 17: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #8 – Social profiles• Add more description and links

to LinkedIn Profile• Complete About page on

Facebook• Add author=rel attribute web

site for Google+• Add branded Header graphic to

Twitter profile

Page 18: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #9 – Social Integration

• Create and follow a routine to amplify your content• Focus on one or two prime

objectives in your social media participation• Like 10 Facebook Pages and

begin to interact with each• Share your ideas instead of your

pitches

Page 19: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #9 – Social Integration

• Join 10 LinkedIn Groups that have active conversations• Create Twitter list of potential

strategic partners• Create one piece of “gated”

Facebook content • Merge online and offline social

networking

Page 20: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #10 - Conversion

• Add Google Analytics • Set up goals for newsletter and

eBooks• Create visual funnels • Create Tracked Links for all

campaigns with Google URL• Identify your top three traffic

conversion channels

Page 21: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #10 - Conversion

• Explore ways to personalize content • Add site search with Google

Custom or WordPress• Set up a UserTesting test to get

feedback on your site• Add engagement tools such as

click to chat from Olark or scheduling with Schedulicity•

Page 22: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #11 – Smart Advertising• Use PPC as a cheap testing bed• Link your AdWords account to

your Analytics account• Create one foundational content

AdWords Exact match campaign • Create one Facebook Offer for

free content • Create monthly Sponsored

content for themes

Page 23: Total Online Presence Blueprint

@ducttape | #dtmTOP

Month #12 - Mobile Friendliness

• Add WPTouch Plugin to your WordPress site and start redesign considering a Responsive theme • Consider a Mobile specific highlight site • Claim your Yelp, Foursquare and

Facebook locations• Explore SMS for list building with a tool

such as Jatxt.com

Page 24: Total Online Presence Blueprint

@ducttape | #dtmTOP

Slides for todayducttape.me/bpnotes

Page 25: Total Online Presence Blueprint

@ducttape | #dtmTOP

Small group coaching• 8 live sessions• Complete online portal• Video/audio• eBooks• Resources/action plans• Real time updates• Beginner/advanced options

Page 26: Total Online Presence Blueprint

@ducttape | #dtmTOP

Total Online Stages• Content platform• Organic SEO• Email marketing• Social media marketing• Online advertising• Mobile and location• Analytics and conversion

Page 27: Total Online Presence Blueprint

@ducttape | #dtmTOP

Page 28: Total Online Presence Blueprint

@ducttape | #dtmTOP

Small group coaching• Group limit 10• 8 sessions starting Feb 5th

• $1,497• www.ducttapemarketing.com/

total-online-presence-beta

Page 29: Total Online Presence Blueprint

@ducttape | #dtmTOP

Questionswww.ducttapemarketing.com/total-online-presence-beta


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