1

Research Article :

Integration Of Strategic Management And Quality Assurance In TheRomanian Higher Education

By: Liviu Moldovan

2

Integration Of Strategic Management And Quality Assurance In TheRomanian Higher Education

By: Liviu Moldovan

Submitted To: Dr. Yahya Saleh

Prepared By: Rami Issa

3

Introduction…

After 1990, Changes In Political, Economic And Social Factors

More Influence Was On Education

About 90 Universities : Strong Competition

In 2006, Obliged To Implement Quality Management Systems

Romanian Agency For Quality Assurance In Higher Education (ARACIS)

4

Introduction…

ARACIS Classification For Universities

• Education

• Education And Scientific Research

• Education And Advanced Research

Petru Maior University Of Tirgu Mures (UPM)

Aims To Strengthen Regional Market

5

Hypotheses …Hypothesis (1):

"Strategies Focused On Quality, Are Positively Related To The Other Competitive Strategies Adopted By The Universities".

Hypothesis (2): "Integrated Quality Strategy Determines Other Competitive Strategies“

Hypothesis (3): "Performance Indicators Are Tools Achieving Integrated Quality Strategy"

6

Quality And Strategy…

Defensive Strategy "Keeping The Market":

Focuses On Quality Assurance Control Of The Educational And Research Processes In The University Itself.

Offensive Penetration:

Focuses On Creating Educational Programs At Technical And Quality Level Equal Or Better Than The Competitor's Quality

7

Quality Defensive StrategyTwo Main Functions:

Teaching Scientific Research.

Teaching: Highest Quality Education Requires Highest Quality Teachers".

Research: Increase Resources Devoted To Innovation And Also The Number Of Active Scientific Research Participants.

8

Integrated Quality Strategy (Before)

9

Integrated Quality Strategy (After)

10

Performance Indicators Strategy (Before)

Institutional Graduation Rates

Employment Indicators

Graduates Satisfaction With Their Education

Financial Performance Indicators

Administrative Overhead

11

Performance Indicators Strategy (After)

ARACIS Has Elaborated "External Assessment Methodology, Standards, Reference Standards And The List Of Performance Indicators“

Three Main DomainsInstitutional CapacityEducational EffectivenessQuality Management

12

Performance Indicators Strategy (After)

UPM Established 22 Own References For Performance Indicators Levels

University Involved Student Organizations In Audit Activities,

Admission Is Considered In University Policies Formulation Focused On Quality

Concerns Of The University To Stimulate Research,

Follow-up Of Financial And Accounting Activities Of The University,

Structures To Track And Improve Quality Of Education,

13

Performance Indicators Strategy (After)UPM Established 22 Own References For Performance Indicators Levels

Participation Of Independent Evaluators In The Country And Abroad,

University Involvement In Research Projects With University Curricula Improvement

Concerns For The University's Own Quality Assurance Procedures,

Quality Management System Is Documented According To The ISO 9001:2008 Standard And ARACIS Requirements

University Processes Are Documented And Measured Periodically, etc

14

QMS

Quality Management System Processes

Quality Map Helps The Management To Present An Overview Of The Quality Assurance System To The External Evaluators, Members Of The Organization Students And Other Stakeholders

Customer Needs

Meeting Requirements

Quality Management System Processes

16

Process Matrix

17

Implementation Effects - Challenges

Maintaining And Improving The System

Create A Quality Culture

Trainings Of The Staff On Quality Subjects

The Large Volume Of The Reports And Registrations For QMS

18

Implementation Effects

Same Nonconformity Will Not Happen Again If Effective Corrective Actions Are Established

Meets Both ARACIS National Legal Requirements And International ISO 9001 Standard Requirements

19

Implementation Effects - Successes

UPM Evaluation By ARACIS:

Which Granted The University "High Confidence" With This Result UPM Ranks Among Top Universities In Romania.

20

Conclusions

"Quality Defensive Strategy" Lead To More Control Of The University Educational And Scientific Research Processes.

To Implement QMS, UPM Has Drawn Up A Process Map That Takes Into Account: EnvironmentStrategic PlanningOrganization Internal Processes.

21

Conclusions

Quality Strategy Determines Other Competitive Strategies

“Confident Customers.” Is A Result Of The Adopted Quality Defensive Strategy

"High Confidence“ UPM Evaluation By ARACIS Due To Meeting ARACIS Requirements

22