Date post: | 07-Dec-2014 |
Category: |
Technology |
Upload: | george-skaff |
View: | 124 times |
Download: | 0 times |
TouchCommerce:
Sep 2014
An Introduction
© 2014 TouchCommerce. All rights reserved. | 2
$4 Trillion worth of merchandise will be abandoned in online shopping carts this year
74% of online shopping carts were abandoned by shoppers in 2013
75% of shoppers who have abandoned shopping carts say they plan to return to the retailer’s website or store to make a purchase
63% of abandoned carts are potentially recoverable
There Is a Better Way …
Abandoned in carts4tn
Plan to return to buy
(Source: BusinessInsider, Apr 2014)
Of carts abandoned74% 63%
Can be recovered
© 2014 TouchCommerce. All rights reserved. | 3
TouchCommerce Overview
The innovative leader in omni-channel engagement solutions
• Innovation leader and specialist in omni-channel engagement solutions since 1999.
• Award-winning Technology Platform and Mobile Solution with an emphasis on data, self service and automation
• Focused on Enterprise Global F1000 eCommerce companies
• Real-time customer targeting engine leverages “BIG DATA” to target and engage customers in a personalized digital assistance experience on desktops, tablets and smart phones across channels
• Operating in 16 countries across North America, EMEA, and Japan
© 2014 TouchCommerce. All rights reserved. | 4
We partner with market-leading brands to drive dramatic improvements in customer acquisition, cross-sell, retention and use of self-service. For a full list go to www.touchcommerce.com/clients
Telecom & Media
Financial Services
Travel & Hospitality
Direct Response & Retail
© 2014 TouchCommerce. All rights reserved. | 5
The TouchCommerce Way
Our company was built with
a results-driven retail perspective
to replicate and enhance the in-store
customer experience online.
We optimize results, by combining our
platform, solutions and managed
services capabilities.
© 2014 TouchCommerce. All rights reserved. | 6
In head-to-head comparisons vs. competition: TouchCommerce delivers higher conversion 100% of the time and significantly reduces support costs.
Increase
sales
Reduce
support costs
25% sales conversion uplift
15%increase in avg
order value
70% of chat sales are
incremental
25% reduction in
online support costs
35% increase in
e-billing applications
20% increase in self-service transactions
Our Platform
© 2014 TouchCommerce. All rights reserved. | 7
© 2014 TouchCommerce. All rights reserved. | 8
RightTouch® is our proprietary technology platform (targeting engine) that
we continuously refine and update to deepen understanding of your site visitor.
As a result, we identify and engage your highest-potential customers at the point of
abandonment and provide the right information in the right context. Through
customized support (automated and agent-based chat) we optimize each sale and
self-service transaction across the desktop, laptop, tablet or smartphone.
Our patented interface created in HTML5 seamlessly integrates with smartphone
and tablet devices. No additional software or installations needed.
© 2014 TouchCommerce. All rights reserved. | 9
Tools
RightTouch® is supported by a suite of proven and easily integrated engagement tools that maximize its power.
TouchChat the industry’s most advanced live chat application
TouchVoice a seamless chat-to-live call transition
TouchBrowse a screen-sharing tool to achieve faster resolutions
TouchGuides intelligent routing to solve recurring issues quickly
TouchContent a sales and marketing tool to deliver personalized rich content
TouchSurvey a simple interface to gather instant customer feedback
© 2014 TouchCommerce. All rights reserved. | 10
Our Solutions
Delivering Exceptional Customer Experience
© 2014 TouchCommerce. All rights reserved. | 11
3% increase in
e-billing applications
Customer Acquisition
Customer Care and Retention
Combined or stand-alone, the fully-integrated custom solutions we create for customer acquisition and customer care and retention contribute to an enhanced online or in-store customer experience and increase self-service.
© 2014 TouchCommerce. All rights reserved. | 12
Effective Online Engagement Solutions
TouchSell TouchCare
TouchStore
TouchConnect
© 2014 TouchCommerce. All rights reserved. | 13
TouchSell Solution
• Boost conversion rates – from browsers to buyers
• Reduce cart abandonment rate
• Increase ecommerce revenue
• Improve operational efficiency
• Identify and drive up-sell and cross-sell opportunities
• TouchSell makes this possible by combining the RightTouch® platform with our expertise in conversion marketing.
TouchSell helps ecommerce companies convert online shoppers into real buyers by reducing cart abandonment rate.
TouchSell. Increased Conversion Rates. Guaranteed.
© 2014 TouchCommerce. All rights reserved. | 14
TouchCare Solution
• Deliver customer satisfaction (CSAT) scores above 80%
• Enable online channel to proactively serve customers
• Focus on account support, service and retention with value in call deflection, first contact resolution and customer lifetime value
• Identify account growth opportunities and proactively target those customers that have high propensity to churn
• Accelerate move to self-service
TouchCare. Personalized Customer Experience. Guaranteed.
TouchCare helps ecommerce companies achieve superior customer experience and reduce support cost and churn.
© 2014 TouchCommerce. All rights reserved. | 15
TouchConnect Solution
Reduce enterprise support costs
• Deflect future calls – move to self-service, Next Call Prevention
• Promote cost-saving actions (such as signing up for e-bills)
TouchConnect. Faster Self-Service Adoption. Guaranteed.
Faster adoption of self-service by customers
• Train visitors on self-service tasks while resolving their immediate issues
• Increase customer confidence to self-serve
Increase customer satisfaction (CSAT score)
• Enhance customer loyalty by providing immediate response while migrating customers to self-service
• Provide personalized offers
Targeted for contact centers, TouchConnect accelerates customers’ adoption of self-service through online engagement tools, while enhancing overall omni-channel experience.
© 2014 TouchCommerce. All rights reserved. | 16
TouchStore Solution
Targeted for retailers and enterprises with retail locations to convert in-store browsers into real buyers
Addresses show-rooming concerns and is applicable for both sales and care scenarios
Offers real benefits for enterprises such as increased revenue, improved operational efficiency and additional targeting capabilities
Provide consumers with tangible benefits such as enhanced shopping experience and increased in-store satisfaction
Uses existing technology (QR Codes & TXT) to enable our online engagements tools
TouchStore. Hassle-free shopping. Guaranteed.
TouchStore enhances the omni-channel retail experience for brands and shoppers with personalized online assistance, by leveraging the use of smartphones in the stores.
© 2014 TouchCommerce. All rights reserved. | 17
Our Managed Services
© 2014 TouchCommerce. All rights reserved. | 18
Managed Services: Dedicated Expert Teams
Unlike our competitors which provide software alone, we understand that
software alone cannot produce optimal results. Our dedicated expert
teams design, develop and deliver customized programs that exploit the
full potential of our technology platform. Here’s how:
1) Define
Our Business Planning Teams work
to understand your goals to define
the sales targets and metrics
important to you.
2) Engage
Using powerful targeting rules, our
Service Agents engage with identified
visitors to drive incremental sales.
3) Optimize
Our Results Optimization Teams analyze chat transcripts and
browsing behavior to provide actionable recommendations.
© 2014 TouchCommerce. All rights reserved. | 19
Conversion Lift Agency
Account & Client Services
Industry Strategist
Account Manager
Implementation
Launch Director
Deployment Engineer
Implementation Team
Program Design
Solution Designer
UI Graphic Designer
Copy & Script Writer
Optimization & Analytics
Business Analyst
Custom Report Analyst
VOCSpecialist
Agent Operations
Hiring
Training
Agent Outsourcing
QA
© 2014 TouchCommerce. All rights reserved. | 20
Product Demo
Live and Screen Shots
www.touchcommerce.com/demos
Serving the Omni-Channel Eco-System…
21
Om
ni-c
hann
el C
usto
mer
E
ngag
emen
t H
ub
Multi-device Delivery: Desktop, Tablet, Smartphone
Omni-Channel Real-Time Targeting & Personalization for Self-Service and Online Engagements
• TouchContent
• TouchGuides
• TouchSurvey
• TouchChat
• TouchVoice
• TouchBrowse
© 2014 TouchCommerce. All rights reserved. |
Consumer
Web
Social
TV
Store
© 2014 TouchCommerce. All rights reserved. | 22
Optimized ResultsTouchCommerce is the innovator in custom online engagement solutions that optimize conversion results for market-leading brands.
Our results-driven retail perspective informs how we combine:
Solutionsto address conversion challenges in the acquisition, sales and customer care channels, driven by a performance pricing model that guarantees results
Platformsupplies the proven technology to identify and engage high-value visitors in real-time
Managed Services
with a retail perspective and dedicated conversion focus that leverage an innovative engagement window and product suite
© 2014 TouchCommerce. All rights reserved. | 23
The Bottom Line
99% client retention rate with market-leading brands
7 of top 10 worldwide telecom and media companies are our clients
25% sales conversion uplift
10% increase in average order value
25% reduction in online support costs
Head-to-head comparisons vs. competition: TouchCommerce provides higher conversions 100% of the time
© 2014 TouchCommerce. All rights reserved. | 24
Better engagements. Guaranteed results.™
For additional information:www.touchcommerce.com @touchcommerce /touchcommerce