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| Date post: | 29-Jun-2015 |
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Creative Business Cup, Copenhagen – 18.11.2014
Director, Jan Neiiendam
Tour de Denmark
Global market growthVideo Games
CAGR (%)
Total
Global Aggregate Spending ($bn)
2013 2014 2015 2016 2017 2018
65.770.8
75.379.7
84.189.0
6.2
PwC: Global entertainment and media outlook 2014-2018
• High quality games• A variety of platforms: Console AAA to
casual mobile and middleware• Higher education in Games• First mover on new target groups and
platforms for games
Variables for success
Games are entertainment and much more…
Online Casual Games12%
Games on Mobile47%
MMO games4%
Games on console and portable
1%
Boxed and Downloaded games30%
Game middleware and service providers7%
Online Casual Games
Games on Mobile
MMO games
Games on console and portable
Boxed and Downloaded games
Game middleware and service providers
Segmentation of the Danish game developers
Most game companies are located in Copenhagen
• Turnover: 823mkr (+27%)• T.O/Employee: 1.131tkr
(+27%)• Profit (40 companies): 214 mkr
(+133%)• Companies: 149 (+3%)
Danish Game Developer Index 2014(2013 compared to 2012)
Producentforeningen: Danish developers in numbers 2014, November 2014Berlingske, Analyse af spilproducenter, October 2014
Turnover up 119% from 2009 - 2013
2009
2010
2011
2012
2013
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Turnover DKK
2009
2011
2013
0 200,000 400,000 600,000 800,000
Export share, +80%
149 companies with +700 employed
2009
2010
2011
2012
2013
0 100 200 300 400 500 600 700 800
Fulltime employed
New talents +400 annually Cultural support 2015-2018
10 mio. DKK annually Innovation funds
Estimated 20 mio. DKK annually A new fund to support games and
interactive – ”under construction”
The Danish games investment eco-system
“I think the Nordics are really good at games because of
our consensus driven management style.”
“Creating games is all about getting very creative artists to work with some of the best techies, something that I think requires a work-place culture where you have respect for one-another.”
Martin Walfisz, founder of Massive Entertainment
Interactive Denmark Business development aktiviteter
POS
POB
POC
IDEA“Spilordningen”, DFINordic Game FundingEU Media
Growing Games workshopsSpilbar
Eksport missioner SOLID incubation program
Growing Investors konferencerSOLID + accelerations program
P.O.C, B, S = proof of concept, business & scale
