PRESENTED BY:

INDIA-TOURISM’S NEW ADDRESS• Tourism has emerged as an instrument for employment generation,

poverty alleviation and sustainable human development.• Travel and tourism industry is the second highest foreign exchange

earner for India.• The government has given travel & tourism organizations export

house status.• Tourism is one of the main foreign exchange earners and

contributes to the economy indirectly through its linkages with other sectors like horticulture, agriculture, poultry, handicrafts and construction.

• Domestic tourism plays a vital role in achieving the national objectives of promoting social and cultural cohesion and national integration.

India - “ A Civilization Alive” Heritage Site

Cultural Attractions

Beaches / Benchmarks

Health And Wellness - Yoga & Ayurveda

Shopping

Indian Cuisine

New Experience - Meditation, Naturopathy

Some attractions for tourists: Heritage sites:• Ajanta Caves• Ellora Caves• Agra Fort• Taj Mahal• Sun Temple, Konarak• Group of Monuments at

Khajuraho

Cultural Attractions:• Holi• Dipawali• Pongal• Kumbh Mela• Many famous temples• Indian music and

dances

Beaches / Benchmarks • Anjuna beach in Goa• Kovalam beach at kerela• Marina beach, Goa• Juhu beach at Mumbai• Baga beach at Goa• Dona Paula beach , Goa

Health And Wellness

• Ayurveda

• Yoga

• Meditation

• Shirodhara-Oil Therapies

• Panchkarma Therapies

• Steam Therapies

Eye-catchers for Indian Tourism

Let’s talk NUMBERS :• According to World Tourism Organisation, estimates

India will lead in South Asia with 8.9 million arrivals by year 2010.

• India is poised to emerge as the second fastest growing(8.8%) tourism economy in the world over 2005-14 according to world travel and tourism.

• There has been a growth of more than 13% in foreign tourists arrival at 3.9 billion in year 2005 up from 3.4 billion tourists who visited previous year.

Let’s talk NUMBERS :• Foreign exchange earnings from tourists were

up by more than 20% at $5730.86 million in 2005, up from $4769 earned the previous year.

• According to the latest report of tourism industry, Indias medical tourism has registered an annual growth rate of 25 per cent and is expected to touch the $2 billion mark by 2012.

Average Length of Stay in the Country

Source: World Tourism Organization (WTO)Source: World Tourism Organization (WTO)

Foreign Tourists In India (Number)

Inbound Tourism Statistics Foreign Tourists In India (Number)

source: http://www.itopc.org/travel-requisite/inbound-tourism-statistics.html

International Tourists Arrivals to India

International Tourists Arrivals to India

source: http://www.itopc.org/travel-requisite/inbound-tourism-statistics.html

Indian government on tourism sector:

• Various organisations supporting Indian tourism: India Government Tourism Organization Department of Tourism World Tourism Organisation (WTO). Indian Railway Catering and Tourism Corporation Andhra Pradesh Tourism Development Corporation Paryatan Bhawan

Policies by Government of India:In the year 2002, the Government of India announced a New Tourism Policy to give boost to the tourism sector. The policy is built around the 7-S Mantra of Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) and Safaai (cleanliness).

Some of the salient features of the Tourism Policy are:•The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable both the central and state governments to participate in the development of the sector.•No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investment up to 100% allowed.•Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters.•Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels.•50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project.

Facts to know….• Tourists inflow from AustraliaIn the last three years the tourist arrivals from Australia to India have almost doubled to a record figure of 1,00,000.• Tourists inflow from BritainEvery year about 3000,000 tourists from Britain visit India for both business as well as leisure.• Tourists to India spend more..Tourists to India spent $ 372 on their visa cards in the year of 2005. This is a 25% rise from the year 2004 thereby,

making India the fastest growing Asia -Pacific market for the International tourist spending• Earnings on TourismIn 2005 India earned US $ 6.9 billion from inbound foreign tourists, which is more than twice the US $3.1 billion

earned during the year 2002• Leading Tourist destinationWith nearly 140 three and two star hotels, Kerala has turned into a major hot spot for foreign tourists. However Tamil

Nadu hold the second position in attracting foreign tourists.• Employment generated by tourism in IndiaTourism Industry provides employment to about 2 crores of people in India.

Source: http://www.unwto.org/index.php

Current Scenario…• Impact of 26/11 on Indian tourism industry The Mumbai terror attack has had an impact on the otherwise booming

tourism industry. The tourism ministry is doing everything it can to save the sector from a nosedive.

o India's tourism infrastructure is yet poor when compared to the 'best of the world' standards. Yet its diverse and fascinating history has led to the creation of a booming tourism industry. Foreign visitors presently spend more than US $15.4 billion annually in India

o As India’s tourism infrastructure develops, it could emerge as one of the biggest tourist attractions. “The world is just starting to re-discover India”.