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Tourism Clusters – a model for the development of innovative tourism products
Thorsten Kirschner – Cluster Manager
www.tourism-cluster-romania.com
Cluster Definitions
Enterprise or industry cluster = geographic concentration of inter-connected companies, specialised suppliers, service providers and institutions along an industrial value chain
Tourism cluster = accumulation of tourist resources and attractions, infrastructures, equipments, service companies, other supporting sectors and administrative organism whose integrated and coordinated activities allow to provide the customers with the experience they expect from the destination they choose to visit.
Carpathian Tourism Cluster
Carpathian Tourism Cluster is an independent network of regional and
national tourism stakeholders and Romania´s first supra-regional
tourismus cluster of national interest.
Carpathian Tourism Cluster is a non-profit, non-govermental organisation, organised as association according to
Romanian law.
Asociaţia pentru Promovarea şi Dezvoltarea Turismului
din judeţul Braşov
Monteoru Renaissance - Asociaţia pentru dezvoltareregională durabilă în turism – judeţul Buzău
Initiators:
Benefits
Partners in the alliance bring in specific strengths, not their business as a whole. They cooperate in specific fields and rest competitors in other fields.
Linking people, skills and knowledge at a regional level does enhance productivity and rate of employment
Boosts innovation Improves competitive performance of firms Improves resource utilisations Stimulates new businesses and investments Gives a profile to a region and international publicity
Target group & Members
Tourism development associations and related NGOs Local and national authorities Tour operators/ Travel agencies/ Tourism guides Event agencies Accomodation providers (hotels, hotel chains etc.) Suppliers of the tourism industry (equipment, food, beverage) Leisure and entertainment industry (golf, tourist parks etc.) Transportation companies (airlines, bus companies etc.) Service and consulting companies Universities, training institutes
Whole regional tourism value chain
Suppliers
Tour operators
Tourism agencies
Accomodation
Transport
Entertainment
Objectives
Innovation and diversification: Development of innovative tourism products
and services to attract new tourists Rise of competitiveness: optimise the value chain in the local tourism
industry Quality: improve the quality of the touristic services (European standards) Cooperation: exchange of ideas and joint projects between the touristic
regions of the Carpathian Mountains and other international tourism
destination Promotion: promote the Romanian Carpathian Mountains as “destination of
excellence” within the national tourism promotion strategy “Romania – explore
the Carpathian Garden”
Activities & Projects
Networking: Organisation of regular meetings of regional and national tourism stakeholders Thematic working groups (development of new tourism products and services, quality management, events, tourism promotion etc.) Training to improve the regional tourism value chain (suppliers – agencies – service providers) Participation to trade fairs, organisation of road shows International cooperation/ international benchmark with leading tourist destinations Consulting: Advisory function to public authorities
The projects are developed in cooperation/partnership with national and local authorities, tourism development associations and leading tourism service providers.
Project examples: Mobile Cooking Romania
Local Products Romania’s top destinations
+ +
= Added Value
Accomodation
+
Tradition
Suppliers Destinations Service Providers
Running /Planned Projects
Promotion of regional food tradition and integration of local products into the tourism value chain
Development and promotion of homologated cycling routes in the Carpathian and Subcarpathian mountains area
Development and promotion of an authentic rural tourism in the Carpathian Mountains area(in cooperation with Asociatia Cele Mai Frumoase Sate din Romania)
Contact
Carpathian Tourism Cluster Romania (CTCR)Str. Vlad Tepes 12Brasov/ Kronstadt
E-mail: [email protected]
www.tourism-cluster-romania.com