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UK Tourism Report

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UK Fact SheetOfficial Name United Kingdom of Great Britain and

Northern Ireland

Conventional short form United Kingdom (UK)

Capital City London (metropolitan pop. about 7.2million)

Area Total: 243,610 sq km

Country comparison to the world: 86

Population 61,113,205 (July 2009 est.)

Country comparison to the world: 23

Literacy 99%

GDP - per capita (PPP) $ 36,600 (2008 est.) country comparison tothe world: 31 $36,500 (2007 est.)$35,500(2006 est.) note: data are in 2008 USdollars

Major Languages English, Welsh, Irish Gaelic, Scottish Gaelic

Currency British Pound £ (GBP)

Time Zone Western European Time Zone (WET).Western European Standard Time isGreenwich Mean Time (GMT)

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UK Inbound Market: Access

In 2007, 77% of overseas visitors travelled to the UK by

air, 14% by sea, and 10% by Tunnel

14% 10%

77%

Air 

Sea

Tunnel

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UK Inbound : Demographics

58%

42%

Male

Female

47% of all overseasvisitors were aged 25-44

81% of Business visitorsare male

25-34 year olds accountfor 23% of Holiday and

VFR visits

57% of study visits arefrom 16-24 year olds

Overall, 58% visitors were male, 42% female

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UK Inbound: Demographics

Traditional Family of Spouse /Partner & Children

6%

Spouse / Partner but noChildren in travel group

20%

Children in group but noSpouse / Partner

7%

Not alone, but no Children orPartner in group 27%

Travelling alone 40%

Key Travelling Groups

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UK Inbound: Market Dynamics

2%

27% 33%

30%Holid y

VFR

Business

Study

Purpose of Visit

Decline in Business Travel is indicated

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UK Inbound: Market Dynamics

Length of stay:

Short breaks (1-3 nights) account for 43% of visits

Seasonality:29% visit in the peak summer season (July - Sept) and26% in spring (April - June)

Motivators:

History/Culture/Scenery; Shopping is a core visit activity

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UK Inbound: Market Size

Top 10 Source Markets: Visits and Spend

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UK Inbound 2008: Top Five

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UK: Market Share

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UK: Market Share

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UK Domestic 2008

y 52.0 million holidays of one night or morespending £11.4 billion

y 44.1 million overnight trips to friends and relativesspending £ 4.8 billion

y 18.2 million overnight business trips spending £4.5 billion

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UK Outbound

Visits (June¶ 08- June¶ 09):

± North America: down by 15 per cent (4 million)

± Mainland Europe: down by 10 per cent (63.5 million)

± Rest of the World: down by 9 per cent (9.1 million)

± Number of Britons travelling overseas: 10 per cent dropover past year

Spend:

8 per cent drop - £7.6billion

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UK Online Environment

Total online population (000's) in 2009: 43221

Percentage of population online in 2009: 70.9%

Percentage of UK Searches among leading

search engine providers:± Google Properties: 87.30%

± Yahoo! Properties: 4.09%

± MSN Properties: 3.72%± Ask Properties: 3.07%

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UK Tourism: 2009

Annual Change

Inbound Visits (m) 30.4 -8.4% (May 2008 - May2009)

Inbound VisitorSpending

(£bn)

16.1 -1.4% (May 2008 - May2009)

Domestic overnighttrips (m)

114.4 -8.3% (March 2008 -March 2009)

Domestic overnighttrip

spending (£bn)

20.5 -4.1% (March 2008 ±March 2009)

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UK: 10-year Forecast

2009 2019

Contribution of Travel & Tourism to Gross Domestic Product(GDP)

9.4%

(GBP 134.7 bnor US$ 200.1

bn)

9.8%

(GBP 227.0bn or US$406.3 bn)

Contribution of the Travel & Tourism economy to employment9.6%

(2,947,000 jobs

or 1 in every10.4 jobs)

9.9%

(3,261,000

 jobsor 1 in every10.1 jobs by

2019)

Real GDP growth for Travel & Tourism economy-0.6% 2.9%

Export earnings from international visitors and tourism goods 11.3%

(GBP 45.4 bn orUS$ 67.4 bn)

9.8%

(83.7 bn orUS$ 149.9bn)

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References

World Travel & Tourism Council (WTTC)

Visit Britain

Office for National Statistics -Travel Trends 2008

Britain Inbound

European Travel Commission

Central Intelligence Agency (CIA)