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TOURISM DEVELOPMENT: A CASE STUDY OF VASHI CITY,

NAVI MUMBAI Mrs. Shaila P. Hajare

Department of Geography

Karmaveer Bhaurao Patil College, Vashi, Navi Mumbai.

ABSTRACT:

Tourism industry is the fastest and growing industry in the world. This industry is one of the

machines to generate employment opportunities for the local people and also we gain foreign

exchange earnings. These earnings are supported to the local economy. Due to strong economical

conditions, as a result it will change the face of local tourism place and it will maintain the standard

of living. Tourism is a platform to promote the local handicrafts and show our culture to the

tourists. The development of tourism is mainly based on nature of tourism and infrastructural

facilities provided to the tourists. Maharashtra state has great scope for the development of tourism.

But some tourist’s places are developed and some of them are potential. Minimum basic facilities

are essential for the development of tourism spots. In Maharashtra state, Navi Mumbai is one of the

richest municipal corporations. Vashi is one of the smart, commercial and planned city in Mumbai.

CIDCO is one the organization for development of new towns by planning and developing entire

urban infrastructure. In Vashi city there were many tourist spots like Mini Seashore, Sagar Vihar,

Joggers Park, Malls, and Gardens. CIDCO and NMMC take initiatives and make proper tourism

policy. It will help to develop tourism places.

Key Words: Tourism industry, exchange earning, development, potential

1.0 INTRODUCTION:

Tourism geography is the main branch of human geography, it is multifaceted industry. In the

world and now tourism is the largest service industry which provides employment and foreign

currency earning. Tourism is one of the sectors which plays an important role in development and

also generates foreign revenues. This sector is peaceful and reflects the nature and beauty of the

country. It helps people of far flung areas to promote their culture and norms, it also provide

opportunity to country to make a better image around the world. Economic development of any

tourist place depends on nature of tourism and infrastructural facilities provided to the tourists.

Tourism is a major industry and remains a valuable sector in many countries of the world. Tourism

also contributes significantly to the country's economy. Tourism is one of the best engines to

generate employment opportunity for local people, valuable market for the local arts and crafts and

local products. Foreign exchange earnings are helps to support the local economy. Tourists and

local people of the destination can play an important role for the development of tourism and

ultimately popularity of the destination.

Tourism industry in Maharashtra has a tremendous potential for growth. Attraction of

tourists is mainly depending on the tourism products. The basic infrastructure and the variety of

tourist themes offered by various destinations in Maharashtra. Mumbai is the capital of Maharashtra

state. A huge numbers of foreigners are come from other countries. Also it is natural port. All types

of infrastructural facilities are easily available in Mumbai. Navi Mumbai is a planned township

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Volume 10 Issue 1 - 2020

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which is located to the west coast of Maharashtra and it is very close to capital of Maharashtra

State. The city is being divided into two parts North Navi Mumbai and South Navi Mumbai. The

city was formed after including an area of 95 villages of Raigad and Thane district. The total area

included from the villages to form the city was 343.70 sq km. The Government of Maharashtra

approved the proposal of the city in August 1979. Navi Mumbai has been developed as an

environment-friendly city comprising beautiful landscapes with gardens and parks. Efforts have

been made to preserve the mountain terrains, lakes and green spaces which cover almost half of the

total area. Navi Mumbai is a well-planned and well-balanced modern city. It has been planned and

developed by the City and Industrial Development Corporation (CIDCO), a state public sector

undertaking registered under the Companies Act, 1970. Vashi is also planned and one of the

commercial and attractive city in Navi Mumbai. APMC is located in the heart of Vashi City. Inorbit

mall, Vashi railway station, APMC market, Mini shore, gardens, many pilgrimage and spiritual

places, Raghulila Mall, Sagar Vihar etc are the most attractive places in Vashi City. As a tourism

point of view these places are not developed because of lack of infrastructural facilities and lack of

wide publicity.

1.1 NATIONAL AND INTERNATIONAL PERSPECTIVES:

Tourism has become a major and an integral part of economic, social development, its nourishes a

country’s economy, stimulates development process, restores cultural heritage, and helps in

maintaining international peace and understanding, which provides employment opportunity for the

local people and foreign exchange earnings.

1.2 OBJECTIVES OF THE STUDY :

The main objectives of the study are as below:

1) To examine the factors which are responsible for the growth of tourism in Vashi City

2) To strengthen the publicity of the tourism places in Vashi City.

3) To assess the level of satisfaction with respect to tourism in Vashi City.

1.3 RESEARCH METHODOLOGY :

Present paper is based on primary data and secondary data which were collected through actual

field work and from published and unpublished print media respectively. A questionnaire was

prepared and filled by tourists. There were 100 tourists personally contacted during the holidays,

Christmas vacation and weekend. Here an attempt is made to assess the level of satisfaction of the

tourist by their views regarding the various facilities. For that purpose, nine indicators were selected

which is affected the levels of satisfaction of tourists. A Tourists’ views are noted as excellent,

good, satisfactory and unsatisfactory. It helps us to identifying whether tourists are satisfied or not.

was calculated by giving preferences to their views with numerical values like 8 to 10 for excellent,

6 to 8 for good, 4 to 6 or satisfactory and 0 to 4 for unsatisfactory. The factor wise level of

satisfaction is calculated and tabulated. The factor wise average values are calculated categorically

summing up the values given by the tourists and dividing the total number of the despondences who



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noted that category. These averages multiplying by respective frequencies would be given total

satisfaction and divided by the total frequencies for the respective factor would give the satisfaction

index for that particular indicator. The following formula is used for calculation of satisfaction

index.

Sti = ∑

Where, St = Satisfaction Index for the ‘i’th

factor.

Mi = Numerical values for particular level of satisfaction for the ‘i’th factor.

Ni = Number of respondents deriving the particular level of satisfaction for the

‘i’th

factor.

N = Total number of respondents for that factor for all level of satisfaction.

Then the ranks are given to these satisfaction indices.

1.4 STUDY REGION

Navi Mumbai is a planned township on the west shore of Arabian Sea. The city was mooted in

1971 to be another urban township of Mumbai by the Government of Maharashtra. Vashi is a small

commercial city located on the right bank of Thane Creek and rightly between Mumbai and Navi

Mumbai. The geographical location of Vashi City is 19° 4' N latitude and 72° 59' E longitude with

7 meters height above MSL. It is mainly a large industrial zone with small but very heavily

populated residential areas. It is a center of commerce, with many small representative offices of

various commercial and goods distribution companies. Navi Mumbai has a population of 1,119,477

according to the 2011. The population density of Navi Mumbai is 5819 persons per square

kilometer. Nerul is the most populated area of Navi Mumbai, with an population of 600,000,

followed by Vashi, which has an population of 400,000. The total area included from the villages to

form the city was 343.70 sq km. Vashi is commercial and residential city and APMC is one of the

attractions of people for trade and commerce. There are many tourism places having in the way of

tourism development. But strategic planning and infrastructure should be required for development.

CIDCO is responsible for development of planned nodes in Navi Mumbai hence analysis of

population in planned nodes is highly important as it shows whether CIDCO is successful in

archiving its objective to attract migrants in Navi Mumbai by offering good infrastructure because

CIDCO’s role in development of Navi Mumbai is restricted to planned nodes only.



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LOCATION OF VASHI CITY



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SECTORS IN VASHI CITY:

For Administration purpose, Vashi City has divided in many sectors like Sector 1 to 29. All sectors

are well planned.

1.5 TOURISTS PLACES IN VASHI CITY

1. MINI SEASHORE

Mini Seashore is one of the most attractions of people from Vashi. The two-kilometer stretch of

Mini Seashore is an excellent all-season getaway that's right outside your neighborhood. The

essence of this place is that it is a well-known hangout for not one, but all age groups. This is one

place that is visited by people throughout the day and is also considered to be quite a safe place to

hangout. The pavements of Mini Seashore get extremely crowded from morning with joggers, who

run throughout the two-km stretch, laughter club members, yoga practitioners and other fitness

freaks. Evenings are generally family time at Mini Seashore, which sees parents and children

enjoying the garden and the horse rides. Moreover, the place also houses several vendors who sell

some of most yummy snacks like chaats, ice golas, corn, kulfi, Chinese fare and more.

Walk and Jog: The two-km circular path at Mini Seashore will encourage for long walks and jogs.

Unwind in the beautiful garden: The adjoining garden will coax you to have a leisured chat with

your feet rested on the wet grass.

Take a boat ride: the Lake at Mini Seashore has a facility for boating, so you can always hire one

and enjoy the serene water while reading a book.

Horse and horse cart rides: The place has both horses as well as horse carts that are enjoyed not

just by kids but elders as well.

Satiate your taste buds: Who doesn't enjoy street food, and Mini Seashore offers a whole lot of

options from chats to Chinese that,

A peaceful environment for meditation: Thanks to its expanse, the place, whilst bustling with

activity, also provides a peaceful atmosphere. This place famous yoga or meditation. Boating

Facility: Peoples and their kids were enjoying at all moments time. Whole day from 8.00 am to

8.00 pm this facility is available. Different types boats are available (with rents) like Zorbi water

walking ball (Rs. 100/- per person, 10 minutes), Water Scooter (Rs. 200/- per rider) , Paddle ( Rs.

50/- per person, 20 minutes, only couple – Rs. 100/- and whole family Rs- 150/- ) and Motor ( Rs.

50 per person). Full charges allow from three years and above.

There is a great potential for tourism development in huge biodiversity, attraction of natural scenic

beauty, Joggers Park, center of meditation, many gymnastic equipments, etc. But there is no proper

maintenance of street light, audio system, cleanliness etc and these spot is not developed as

tourism. As compare to visitors these facilities are insufficient. So increase the facilities as a

tourism point of view.



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2. SAGAR VIHAR

Sagar Vihar is second most popular and attracted place in Vashi city. Actually Sagar Vihar is

garden or Savarkar udyan. There are varieties of flowers and plants are found in this garden.

Teenagers and couples always visit at this place. This place is a good place for the bird watching

and biodiversity-rich. But the coastline of Sagar vihar has been defaced with direct dumping of

debris and garbage by locals in mangroves and the indirect dumping of waste in drainages and

creeks by slum dwellers, which get collected in the mangrove roots during high tides. This place

needs awareness and protection.

Many youngsters are always visits at this site. Sagar Vihar also developed as tourism but lack of

maintenance, supervisor, proper legislation, infrastructural facilities, dustbins toilet blocks etc.

Therefore NMMC took proper manner and increase the facilities, make wide publicity. So outsider

will visit at this place and it helps to NMMC.

3. NAVI MUMBAI SPORTS ASSOCIATION

Navi Mumbai Sports Association (NMSA) is a Non-Government Sports registered Organization. A

group of young enthusiasts from different professions got together to form the Navi Mumbai Sports

Association, under the dynamic leadership of Late Barrister Sheshrao K Wankhede. Hon. President

Shri Ganesh Naik has turned the barren land given by CIDCO into an international sports complex.

It is governed by an elected body for promotion of sports, fellowship and fitness for individual,

families, schools, institutions and corporate bodies. For promotion of sports, Annual Camps are

held to select talents and rigorous work out are given to make them champions. Schools and

colleges are provided the association's infrastructure for sports and competitions. For fellowship, we

have affiliations with prestigious clubs across India and abroad for the benefit of our members.

All members of NMSA are coming from rich family. They have no problem of membership. So

they should be open to all, make wide publicity.

4. INORBIT MALL

This is one of the most famous attractive malls in Navi Mumbai. It is located at Vashi Railway

station which is opened on October 1, 2008. Inorbit Mall are a subsidiary of the K..Raheja

Corporation which is one of the largest retail houses in the country. The first mall was started in

Malad followed by Vashi. This mall in Vashi covers an area of 8, 50,000 sq. ft. and has been

designed by Chapman Taylor and Partners from UK. It receives the highest number of footfalls in

the city and was awarded the most admired shopping centre at the 2009 India Shopping Centre

Awards.

Facilities available at Inorbit, Vashi

The mall provides a host of amenities to ensure that the shoppers have a comfortable time shopping

here. Some of the facilities standby ambulance, ATM, Baby Care Room and Baby Change Unit,

special washroom for the physically challenged, Wheel Chairs, Car parking for physically

challenged and expecting mothers, Filtered Drinking Water available on all floors, First Aid

Assistance, Florist, Lost & Found Desk, Mobile Charging Unit on all floors, Currency exchange



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facility, Public Phone Booth available on every floor, 24*7 information desk, Travel Desk for

bookings of air and railways tickets or hotel bookings or rental of cars and coaches and travel

packages. There is also a Utility Service Bill Payment centre on the Ground floor & Second floor.

Brand Stores at Inorbit Mall, Navi Mumbai

Hypercity, Shoppers Stop, Lush, Catwalk, AND, Blue Tonic, Remanika, Allen Solly, 109F,

Watches & More, Ethos, Puma, Titan, Esprit, Juice, Woodland, United Colors of Benetton, Wills

Lifestyle, Scullers, Costa Coffee, William Penn, Cafe Coffee Day, Zuni, Foresight Opticals,

Bossini, Kazo, Provogue, Exquise Salon, KFC, Wildcraft, Esbeda, Archies Gallery, Cookieman,

Body Shop, Zodiac, Sia, Karigar, Hobby Ideas, Pot Pourri, Westside, Samsonite, Regal, Biba,

Mochi, Global Desi, Orra, Mens Boulevard, Max Lifestyle, Hidesign, Mont Blanc, Adamis,

Tanishq, Neerus, Lace, Hastakala, Gatha, Cheemo, The Bombay Stores, Spaces, Kaysons, Fabindia,

Jashn, Accessorize, Identiti, Adam Kids, Little Kangaroos, Panchvati, Raymonds, Roncato, Van

Heusen, Isvarah, Louis Phillipe, MenzTrendz, Gili, Me & Moms, Scram, Time Zone, HomeStop,

Nike, Spykar, Jealous, Reebok, Planet Sports, Naturals, Moti Mahal, Shamiana, Santino, Malgudi,

Bhagat Tarachand, Sanskriti, Subway, Kailash Parbhat, Falafels, Staples, Kaya Skin Clinic,

Crossword, Jumbo Electronics, Bose, Swirls, Reynolds, Sayonara, Chimp, Twisted, Proline, Fitness

Planet, Pepe Jeans and Levis Sykes.

5. GAEDENS / UDYANS

Gardens are termed as lungs of the city. There are 176 gardens covering an area of 712982 Lac sq

m areas in NMMC. In Vashi City there were 20 gardens are located in every sectors. Inside the

gardens many facilities are available such as setting bench, walking track, varies of kids toys, etc.

Different varieties of flowers and plants are planted. A garden benefits the environment in many

ways. Plants are playing a very important part in keeping the natural world healthy. Plants reduce

pollution by reducing the amount of carbon dioxide in the air. All gardens are supervised under the

NMMC.

From the tourism point of view all gardens are beautiful places, many kids and seniors’ citizens are

daily visited. Lack of basic infrastructural facilities; all gardens not developed. Therefore NMMC

take initiatively and provide basic facilities and make a wide publicity. Ultimately increase the

number of tourists. NMMC should look from the tourism point of view.

1.6 FACTORWISE LEVEL OF SATISFACTION

Satisfaction Index is used for the assessment of factor wise levels of satisfaction, It is calculated as

Sti = ∑

Where as, Sti = Satisfaction Index for the ‘i’th factor.

Mi = Numerical values for particular level of satisfaction for the ‘i’ th factor Ni =

Number of respondents deriving the particular level of satisfaction for the ‘i’th

factor.

N = Total number of respondents for that factor for all level of satisfaction.



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Then the ranks are given to these satisfaction indices. Factor wise levels of satisfaction of the

tourist, I have considered ten different indicators. The total 100 local peoples and outsiders were

contacted at different places in Vashi City and their views about the facilities provided to them at

the destination. Factor wise levels of tourists is evaluated by collection of views given in the Table

I. Factor wise average is calculated and noted Excellent (67.5 per cent), Good ( 13.5 per

cent),Satisfactory ( 3.5 per cent) and Unsatisfactory (15.5 per cent). Overall experience of the

tourists’ levels of satisfaction of the tourist is high.

Table 1: FACTOR WISE LEVEL OF SATISFACTION

Sr.

No.

Factor Excellent Good Satisfactory Unsatisfactory Total

1 Transportation 90 10 0 0 100

2 Accommodation 90 10 0 0 100

3 Food and drinking water 80 10 10 0 100

4 Shopping 75 20 5 0 100

5 Parking 95 5 0 0 100

6 About the city 100 0 0 0 100

7 Publicity 10 0 10 80 100

8 Public Toilets 5 10 10 75 100

9 Role of NMMC 40 60 0 0 100

10 Cleanliness 90 10 0 0 100

Average 67.5 13.5 3.5 15.5 100

1.6 .1 FACTOR WISE AVERAGE VALUES OF SATISFACTION

Factor wise average values are calculated. For that purpose the tourist were asked to assign points

(out of ten) for particular level of satisfaction they derived from each factor. Distribution of ten

points like 8 to10 points for excellent, 6 to 8 for good, 4 to 6 for satisfactory and less the 4 for

unsatisfactory. The average values for the different levels of satisfaction for different indicators are

given in Table II

Sr.No. Factor Numerical Values for

Excellent Good Satisfactory Unsatisfactory

1 Transportation 9.8 6.1 0 0

2 Accommodation 9.9 6.4 0 0

3 Food and drinking

water

8.7 6.4 4.7 0

4 Shopping 9 6 4 0

5 Parking 9.8 6.4 0 0

6 About the city 10 0 0 0



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7 Publicity 8 0 4.1 4

8 Public Toilets 8.1 6.6 5.8 4

9 Role of NMMC 8.7 7.5 0 0

10 Cleanliness 9.9 6 0 0

1.6.2 SATISFACTION INDEX

The ranks 1 to 10 are given to these indicators, which is given as per priority (rank order) given by

tourists. These satisfaction indexes are weighted by giving ranks as given below table III

Table 3: SATISFACTION INDEX

Sr. No. Factor Satisfaction

Index

Positional

Rank

1 Transportation 9.43 4

2 Accommodation 9.55 3

3 Food and drinking water 8.07 7

4 Shopping 8.15 6

5 Parking 9.63 2

6 About the city 10.00 1

7 Publicity 4.41 10

8 Public Toilets 4.65 9

9 Role of NMMC 7.20 8

10 Cleanliness 8.58 5

1.7 CONCLUSION:

Vashi city is a famous for commercial and residential purpose. Vashi is one of the attractions of

peoples for trade and commerce. Every day thousands of people come from surrounding areas only

for marketing. After the analysis of tourist’s satisfaction index, the level of satisfaction of the tourist

by noting their views about tourists are fully satisfied with planned city of Vashi as well as NMMC

has provided parking facility, local trains, NMMT, KDMT, BEST buses and wide variety of

accommodation facilities in Vashi city. There is great potentials are available for the tourism

development. But lacks of infrastructural facilities like food and drinking water, shopping,

publicity, public toilets, all attraction are not fully developed as tourism point of view. The main

role NMMC and CIDCO is important, make a strategic policy about the tourism development, they

also provide or develop infrastructural facilities to the tourists, tourist will ultimately attract towards

Vashi city. It helps to strengthen the economy of Vashi; it will be generate the employment

opportunity to the local people.



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1.8 REFERENCES:

1 Karma, K. K., (2001), Managing Tourist Destination, Kanishka Publisher Distributor, New

Delhi.

2 Marwah, et.al, Travel and Tourism, Vipul Prakashan, Mumbai.

3 Bae- Haeng, Cho (1998) : Assessing tourist satisfaction, Tourism Recreation Research

Vol.23 (1).

4 Romila Chawla, (2003), Tourism in 21st Century, Sonali Publications, New Delhi.

5 Cooper, C. et.al (1999), Tourism Principles and Practices, Addison Wesley Longman

Publishing, New York.

6 Sanjeev Bhatnagar, (2012), Handbook of Research Methods in Tourism, ABD Publishers,

Jaipur.

7 Khan, M. A. (2005), Introduction to Tourism, Anmol Publication Pvt.Ltd, New Delhi.

8 Hajare, P. J. (2012), ‘Tourism Development of Raigad District: A Geographical Analysis’

Published Ph.D. Thesis.

9 Dr. P. Sekhar, (August 2013), Secured Techno- Economic Growth of Navi Mumbai- A

National Perspective.

10 Treasures of the World, by UNESCO, Complete Guide.

11 Tourism Resources in India, Students Handbook, CBSE.

12 www.vashinavimumbai.com

13 www.nmmc.gov.in

14 Daily newspapers -Sakal, Loksatta Maharashtra Times, Times of India,



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PHOTOGRAPHS

Mini Seashore Joggers Park

Joggers Park with Rest Tent

Boating Facilities Motor Bike for Kids



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Playing Games for Kids Gymnasium Instruments

Sagar Vihar Gymnasium Instruments for Kids

Senior Citizens Center Navi Mumbai Sports Complex



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