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The Journal of Academic Social Science Studies
International Journal of Social Science
Doi number: http://dx.doi.org/10.9761/JASSS1666
Volume 6 Issue 7, p. 815-827, July 2013
TOURISM DEVELOPMENT IN TURKEY: DEVELOPMENT
PROCESS, CHALLANGES AND PATTERNS *
TÜRKİYE’DE TURİZMİN GELİŞMESİ: GELİŞME SÜRECİ, SORUNLAR VE
BEKLENTİLER
Arş. Gör. Ayşe OKUYUCU
Bilecik Şeyh Edebali Üniversitesi, Fen Edebiyat Fakültesi, Coğrafya Bölümü
Abstrasct
This article reviews some of the developments which, since 1980, have
taken place in the tourism industry of Turkey. Also possible future state of
Turkey tourism were discussed. The topics are placed in their political,
economic and institutional context. The focus is on foreign visitors. Visitor
characteristics, popular destinations and the problems facing the tourism
industry are discussed. Tourism, particularly in developing countries, can
provide important contributions to economic and social development. In
Turkey, tourism has made a great contribution to economic and social
development, since 1980s. However, in Turkey the development of tourism in
the form of mass tourism has led to a variety of environmental problems. For
this reason, recent times changes have occurred in the country's tourism policy
and strategy. The future, for the increase social, economic and environmental
positive aspects of the Turkey tourism, constituted to various attempts.
Accordingly visitor profile of Turkey is likely to increase rather specialized
interest groups. Such developments increases the tourism market of alternative
destinations such as mountainous and cultural-heritage and pilgrimage areas.
This is also encourage domestic tourism. Also various tourism policies are
needed to improve tourism infrastructure, promote the integration of tourist
services, maintain visitor numbers and encourage guests to stay longer, visit
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additional locations and increase tourists spending. This is carried out by the
joint of efforts particularly the Ministry of Culture and Tourism and other
stakeholders.
Key Words: Turkey, tourism, tourism development
Öz
Bu çalışmada 1980 yılından itibaren Türkiye’de turizm endüstrisinde
meydana gelen gelişmeler incelenmektedir. Ayrıca Türkiye turizminin
gelecekteki muhtemel durumu ele alınmıştır. Ele alınan konular; politik,
ekonomik ve kurumsal bağlamda değerlendirilecektir. Çalışmanın odağında
yabancı ziyaretçiler yer almaktadır. Ziyaretçilerin karakteristikleri, popüler
destinasyonlar ve turizm endüstrisinin karşı karşıya kaldığı problemler çalışma
kapsamında tartışılmıştır. Turizm özellikle gelişmekte olan ülkelerde ekonomik
ve sosyal gelişmeye önemli katkılar sağlayabilmektedir. Türkiye’de turizm,
ekonomik ve sosyal gelişmeye 1980’lerden itibaren önemli katkılar
sağlamaktadır. Ancak turizmin Türkiye’de kitle turizmi şeklinde gelişmesi ve
ilerlermesi çeşitli çevresel sorunların da daha hızlı meydana gelmesine yol
açmıştır. Bu nedenle son zamanlarda ülkenin turizm politikası ve stratejisinde
değişmeler meydana gelmiştir. Gelecekte Türkiye’de turizmin sosyal, ekonomik
ve çevresel olumlu yönlerini arttırmak için çeşitli girişimlerde bulunulmuştur.
Buna göre; Türkiye’nin ziyaretçi profilinde daha çok özel ilgi gruplarının
artması muhtemeldir. Böyle gelişmeler, dağlık alanlar ve kültür-miras ve hac
alanları gibi alternatif destinasyonların turizm pazarını arttırmaktadır. Bu
durum aynı zamanda iç turizmi de teşvik etmektedir. Ayrıca turizm altyapını
geliştirmek, turizm hizmetlerindeki entegrasyonu sağlamak, ziyretçi sayısını
korumak, ziyaretçilerin daha uzun konaklamasını teşvik etmek, ekstra alanların
ziyaret edilmesi ve turistik harcamalarının arttırılabilmesi için çeşitli turizm
politikaları geliştirilmesine ihtiyaç vardır. Bu da başta Kültür ve Turizm
Bakanlığı olmak üzere diğer paydaşların ortak çabaları ile
gerçekleştirilebilecektir.
Anahtar Kelimeler: Türkiye, turizm, turizm gelişmesi
1. Introduction
Tourism is widely seen as an important potential contributor to economic and
social development in Third World countries. Tourism is also relevant to strategies for
sustainable development and environmental rehabilitation in areas with great
landscape and cultural value. (Mazurski, 2000). Over the past six decades, tourism has
experienced continued expansion and diversification, becoming one of the largest and
fastest-growing economic sectors in the world. Many new destinations have emerged,
challenging the traditional ones of Europe and North America (UNWTO, 2012). In the
early 1960s, development spread westwards into Spain and eastwards to the Italian
Adriatic coasts. By the early 1970s, the former Yugoslavian coast was an emerging
Tourism Development in Turkey: Development Process, Challanges And Patterns 817
holiday region and tourism to the Greek islands was becoming well established. In the
1980s, package-based coastal tourism emerged in Turkey (Williams, 1998). Tourism
with regard to pilgrimages, spa tourism and summer resorts has a long tradition in
Turkey. In spite of this, the country entered the international mass tourism market later
than compared to other Mediterranean countries. Because Turkish government began
to regard international tourism as a means of economic development only in the 1970s.
From then on it established some tourism facilities and, more important, incentives
increased for private investments in this sector. The tourism business in Turkey today
has become a mass industry concentrated in the coastal areas in the south-western and
western parts of the country (Seckelmann, 2002).
The purpose of this paper is to review some of the recent developments in the
tourism industry of the Turkey within their broader political, economic and
geographical contexts. Tourism is viewed as a very significant source of foreign
exchange, an attraction for investment from abroad and as having considerable
potential for income and employment generation. Moreover, it is an activity in which,
with limited if any training, thousands of individuals can become involved in
entrepreneurial initiatives ranging from letting a spare room to providing conducted
tours. Tourism is seen by some, too, as aiding economic change through the promotion
of foreign links and contact with 'western' standards (Mazurski, 2001).
In carrying out this particular study, two major methods were employed. First,
library research was conducted, which consisted mainly of content analysis of reports
and available materials of any related literature on tourism development. The second
major tourism statistics were obtained from The Ministry of Culture and Tourism
(MCT), The Turkish Travel Agents Association (TURSAB), and The Turkish Statistical
Institute (TÜİK). The data obtained from these institutions were re-arranged and
important data converted into tables and graphs.
2. The Changing Political Economy
Turkey’s post-war development experience may be conceptualized in terms of
four major policy phases. The 1950s correspond to the liberal turn in Turkish economy
involving an attempt to reverse the statist and protectionist policies of the inter-war
era. The second phase, under successive five-year plans implemented during the 1960s
and 1970s, represents a shift to national developmentalism and ISI-based strong
protectionism of the domestic market. The third phase took roughly two decades. In
this phase, Turkey encountered with neoliberalism, which is key sector of the
economy, and the Washington Consensus in the 1980s and 1990s. The post-2001 crisis
process neoliberalism has continued a regulatory state component (Öniş, 2008).
Political decisions of the third phase are important in respect to the initiation of
tourism in Turkey. With the 24th january 1980 economic decision Turkish economy
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began to international expansion. Turkey lived through another military intervention
in 1980 and this administration, eager to set right the perceived ``ailing'' aspects of the
society, prepared a number of ``reform laws''. One was the Tourism Encouragement
Law (law number 2634) of 1982. It heralded a new liberal era and attempted to
overcome some of the obstacles like lack of coordination among various tourism-
related organizations; difficulty in obtaining suitable land for investments; and
discouragingly long formalities. The new law envisaged tourism investments to be
channeled to ``priority zones'' so that scarce resources could be intensified. Formalities
and requirements for the allocation of state-owned land were simplified, reducing the
number of involved bodies (Göymen, 2000).
The new civilian government established after the 1983 and after that created a
market economy, emphasizing private enterprise and aiming to curtail the economic
activities of the state. This meant the substitution of an inward-looking, import-
substitution strategy by an outward-oriented, export-promotion model, with tourism
as one of the new ``growth sectors'' (Göymen, 2000).
Main development of the tourism sector accured during the planned period.
The planned period can be defined as two sub-period. In the first period between 1963-
1983 the state created the conditions to ensure that tourism development. The second
period from 1983 to present has called the liberalization period. The main objective of
tourism policy in the period 1963-1983 with the tourism revenues to contribute the
balance of payments, increase foreign exchange and create new employment
opportunities. In order to achieve these objectives to be used many tools; such as
organizations, legal and financial arrangements, special projects (DPT, 2007).
3. The Changing Institutional Structure
As a direct consequence of the changing political economy a new institutional
and economic structure within the tourist industry are evident:
In 1972, Turkey Travel Agencies Association (TURSAB) has been established.
In 1982 "Tourism Encouragement Law" came into force. Thanks to the
Tourism Encouragement Law the public land allocated to investor for the tourism
investment, the investor benefited from the low interest rates and long-tem tourism
loans, customs exemptions, investment tax credits, incentive credicts, financing fund,
incentive premiums (DPT, 2007).
Depending on these investments tourism showed the rapid development to
the period of 1980-1990. In this period the number of beds reached from 56 000 to 173
00; the number of tourists visiting the country increased from the 1.2 million to 5.3
million (Table 3).
Numerous travel agencies have been established and have developed their
own associations.
Tourism Development in Turkey: Development Process, Challanges And Patterns 819
Domestic companies and well-known tour operators have opened up
operations in the local market.
Business relationships have been developed between local and international
firms.
In Turkey, the tourist industry has been became as one of the major sectors
for the foreign exchange.
New hotels have opened in Antalya, Muğla and other cities.
Other changes include a transportation systems. The airports was established
Antalya and Dalaman (Muğla) two major touristics cities. Thus two major tourism
destinations has become more accessible. Although the industry faces considerable
problems, opportunities do exist for the further development of the tourist potential of
the two cities to enable them to move higher up the world league of tourism earners
(Johnsons, 1995).
4. The Market Response
There has been a great increase in the number of visitors to the Turkey in the
last three decades. Despite a dip in 1960, 1999 an upward trend has been apparent
since about 1970. Nevertheless, the main increase, as Table 1 shows, followed the of
late 1988. Turkey has an exceptional wealth of tourism assets which compare
favourably with those of competing countries in the Mediterranean region and
elsewhere, Its natural attractions include a vast, varied and unspoiled landscape with
forests, rivers and mountains as well as an extensive selection along its 8333 km of
coastline (vs 2753 km of landline) extending on three sides.12 Turkey's geographical
location forms a bridge between Europe and Asia, giving it the role of a transition
culture between East and West. Turkey, owing to her position as a Mediterranean,
Middle Eastern and Balkan country, is situated on the most important main
development axis of international tourism activities. Turkey is at the juncture of the
Asian, European and African continents. Because of this geographical position, it is a
prime site for major international tourism development (Alipour, 1996). Table 1: Total Visitors to Turkey 1955-2010 and Annual Increase
Years Number of Visitors Variation (%)
1955 107.248 -
1960 124.228 -
1965 361.758 57.6
1970 724.284 4.3
1975 1.148.611 38,7
1980 1.057.364 -15.4
1988 4.172.729 46.1
1990 5.389.308 20.9
1995 7.726.886 15.8
2000 10.428.153 39
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2005 21.124.886 20.6
2010 28.632.204 5.74
Source: (MCT, 2011a); (TURSAB, 2011)
Ministry of Culture and Tourism Statistics shows that in 1990 average length of
stay 2.70; in 2010 average length of stay increased 3.30. (MCT, 2011b). This is related to
increase of number of beds and accomodation establishment. In Turkey currently, the
tourism business is focused on the coastal areas of the Mediterranean and the Aegean
Sea in Turkey (Tosun, Timothy and Öztürk, 2003). So today this areas attracting
numerous tourist and tourism investment.
Turkey has done well in attracting foreign visitors in recent years, although
there have been changes in origins. In 2010 number of visitors, as the dependent
variable, covers the total number of tourists coming from the 10 European countries
and neighbouring states; Germany, Russia, England, Iran, Bulgaria, Georgia,
Netherlands, France, Syria and Italy (Table 2). Their main purpose of travel was
recreation (relaxation entertainment, VFR, health, congress and convention, sports,
etc.) (İçöz, Var and Kozak, 1998).
Turkish republic have always taken a large proportion of their visitors and
tourists from neighbouring states. Beside neighbouring states such as Germany, France
and Belgium European countries many Turkish workers employed. These workers in
such countries increases the demand for Turkey tourism. The statistics show some
significant changes since the 1991 revolution. Major growth is apparent in both
absolute and percentage terms for visitors from Russia and from 'Other' areas, namely
non-contiguous states. The figures for Germany are esier to interpret other countries.
Noticeable growth in absolute terms arises from the increasing numbers of people from
Germany. Germany also in the last thirty years almost all the years of ranked first
among tourist-sending countries of Turkey (Table 2). In the last decade from Russia to
Turkey tourism demand increased. Russian tourists come for vacation and
entertainment and especially prefer the shores of the Mediterranean. Also in recent
years tourism demand has increased neighboring countries such as Iran, Georgia,
Bulgaria, Syria. This increase is also related to the commercial relations.
Table 2: Visitors to Turkey, 1990, 2000, 2010
Years 1990 2000 2010
Number Country of Origin Tourist Number Country of Origin Tourist Number Country of Origin Tourist
Number
1 Germany 973 914 Germany 2 277 502 Germany 4 385 263
2 Romania 377 275 Great Britain 915 285 Russia 2 673 605
3 Great Britain 351 458 Russia 676 958 Great Britain 2 673 605
4 Yugoslavia 325 703 U.S.A 515 090 Iran 1 885 097
5 France 310 809 France 449 545 Bulgaria 1 433 970
6 Iran 253 452 Netherlands 440 290 Georgia 1 112 193
7 Greece 227 709 Bulgaria 381 697 Netherland 1 073 064
8 Poland 206 682 Iran 380 877 France 928 376
9 U.S.A. 205 831 Austria 320 582 Syria 899 494
10 Austria 196 561 Israel 312 304 Italy 671 060
11 Hungary 172 357 Yugoslavia 285 930 Greece 670 297
Tourism Development in Turkey: Development Process, Challanges And Patterns 821
12 Italy 156 342 Romania 265 175 U.S.A 642 768
13 Netherlands 150 337 Belgium 256 881 Ukrainia 568 227
14 Syria 112 716 Italy 218 785 Belgium 543 003
15 Sweden 110 204 Greece 218 670 Austria 500 321
Total 4 131 350 Total 7 915 571 Total 21 093 781
Other Countries 1 257 958 Other Countries 2 512 582 Other Countries 7 538 423
General Total 5 389 308 General Total 10 428 153 General Total 28 632 204
Source: (MCT, 2011a).
One of the important factors in the concentration of tourist activity in relatively
developed regions seems to be the use of air transport for travelling to Turkey.
Airports of international standard were built only in large cities, most of which are
along the coast (Tosun, Timothy and Öztürk, 2003). Official statistics indicate that
68,3% of all foreign visitors entered by air in 2010 (Figure 1). The statistics also shows
that 24,3% foreign visitors entered by land and 7,2% by sea (MCT, 2011a). There is
almost none railway preference.
Figure 1: Distribution of Foreigners Arriving in Turkey by Means of Transport-2010
Source: (MCT, 2011a).
5. The Potential for Development
At present tourism licenced accommodation establishments 3,524 and the stock
of overnight accommodation amounts 882,449 beds (Table 3). Tukey has 457 five-star
hotel and 761 four-star hotels providing 65 % of all hotel beds. Only 0.2% of beds are in
pensions, but numbers are increasing. Meanwhile camping places are 10% of beds
(MCT, 2011b).
In Turkey most of the accommodation is to be found in attractive coastal,
lakeland and mountain districts and is in a relatively good condition, but sanitary
conditions are poor in some centres with only seasonal use. At the same time there are
constraints on the growth of tourism. There is a lack of hotels in many areas and
68,3
24,3
7,2 0,2
0
20
40
60
80
Air Land Sea Train
%
Means of transport
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Ayşe OKUYUCU
inadequate comfortable, but affordable, accommodation in the middle range
(Mazurski, 2000).
Table 3: Number of Tourism Licenced Accommodation Establishments and Beds
Years Number of Establishments Number of Beds
1970 593 54 226
1975 623 70 913
1980 773 82 332
1985 1 190 157 516
1990 2 047 498 742
1995 3 127 482 946
2000 3 124 568 962
2005 3 451 326 588
2010 3 524 882 449
Source: (MCT, 2011b)
The statistics also demonstrated level of expenditure by visitors. Average
expenditure per visitor increased nearly 8 times from 1970 to 2010. Table 4 for the
Turkey alone indicate that its 28 million foreign visitors in 2010 generated the receipts
equivalent of US $ 20 806 707 million.
Table 4: Balance of Tourism Receipts - Expenditure and the Average Expenditure Per Person
Years Number of
Visitors
Receipts
(1.000 $)
Average Expenditure
Per Visitor ($)
Expenditure (1.000
$)
Balance (1.000
$)
1970 724.284 51 597 71,2 47 738 3 859
1980 1.057.364 326 654 253,6 114 738 211 916
1990 5.389.308 3 225 000 621,3 520 000 2 705 000
2000 10.428.153 7 636 000 764,3 1 711 000 5 925 000
2010 28.632.204 20 806 708 630,0 4 825 214 15 981 494
Source: (TÜİK, 2012).
6. Tourist Destinations
Turkey, situated at the junction point of Asia, Europe, and Africa, occupies
some 780,000 square kilometers of land and is surrounded by 8,000 kilometers of
coastline. Climatic conditions vary considerably from region to region. The peninsula
creates natural attractions which include varied and unspoiled landscapes with
mountains, forests, rivers, and lakes. Because of its unique geography and strategic
location, it has attracted civilizations for thousands of years, including the epochs of
prehistoric times, the Hittite period, early iron epoch, Greek period, Byzantium period,
the Seljuks, and Ottomans (Tavmergen and Oral, 1999). Turkish landscapes are varied
and attractive. Turkish tourism with scope for both summer and winter tourism
(Figure 2).
Tourism Development in Turkey: Development Process, Challanges And Patterns 823
Figure 2: Location of Most Important Tourist Localities in Turkey
The destinations can be grouped into four categories:
i. The most important tourism attractiveness in Turkey sea, sand and sun.
During the last two decades tourism in Turkey has become a mass industry
concentrated in the western and southern coastal areas. Not until during the 1980s did
the Aegean as well as the Mediterranean coast become a significant region of interest
for domestic and foreign investors (Seckelmann, 2002).
ii. Turkey’s eastern and south-eastern provinces will, of course, never
replace seaside holidays, but they offer a more diversified tourism product. These
regions have an abundance of historical sites and cultural heritage as well as many
natural highlights. Till today few planners and economists have given proper attention
to this fact, but there are some attempts to promote the regions under the aspects of
sports and culture (Seckelmann, 2002). Safranbolu, Beypazarı, Avanos, Ürgüp,
Bergama, Midyat, Cumalıkızık is important destinations for cultural and heritage
tourism. But the most important destination is İstanbul for cultural and heritage
tourism.
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iii. Mountains provide opportunities for outdoor pursuits including
walking, hiking and climbing in summer whilst in winter many of them have resorts
and infrastructure for appropriate sports especially skiing (Mazurski, 2000). Uludağ,
Erciyes, Kartalkaya and Palandöken is the most significant areas for mountain and
winter tourism.
iv. Tourism with regard to pilgrimages, spa tourism has a long tradition in
Turkey (Seckelmann, 2002). But especially the spa tourism in Turkey, a new type of
tourism. Spa tourism still domestic tourism sectors.
Turkey would include very much locations and features. It would recognize the
Mediterranean climate and beautiful beaches. Besides Turkey has the historical and
cultural attractions. Especially there are many historical artefacts Christian era many of
which stem from the period of Byzantium influence.
7. Problems
Although tourism is one of the most important growing industries of the
Turkey there are a number of problems arising from environment and the
transformation to a market economy. Main problems in the tourism based on
seasonality and its caused by environmental pressures. Seasonality tourism activities
lead to problems in terms of economic and environmental sustainability. Seasonality
can negatively affect profitability of operations, employment, environment, natural
resources and aslo local resident (TÜSİAD, 2012). The last three decade with the
development of tourism in Turkey increased the importance of the protection of
natural and cultural heritage, especially in the tourism regions. However, in recent
years, the rapid development of tourism can be revealed that harm applications the use
of natural and cultural heritage. Conservation of resources important to maintain
tourism attraction. Extreme concentration of the tourism regions leads to over
structuring in the coastal touristic towns. For this reason, significant touristic centers
such as Alanya, Kusadasi began to be boycotted by the most important tour operatör.
Therefore, the density should be considered and produced new tourism areas. Second
homes environmentally the most serious problem in Turkey. Second homes necessarily
must be limited (DPT, 2001).
Major problems of the existing infrastructure are; waste water, purified water,
deep sea discharge, solid waste storage, clean water requirement of the problems
experienced in electrical energy, upgrading of roads, airports, tourist area and near to
the opening of the new requirement. Other problems include the financial leakages
inevitable when hotels and other services attract foreign capital, and the shortage of
funds for the conservation of city centres and historic buildings and monuments
(Johnson, 1995). One another problem is related to average annual occupancy rates and
prices. Tourism enterprises seen as the most important problems, the lack of effective
marketing and publicity, promotion and marketing activities (DPT, 2001). To increase
the competition should be given to weight in tourism promotion and marketing. The
future of the tourism industry depends on the quality of service. On the other hand in
Tourism Development in Turkey: Development Process, Challanges And Patterns 825
tourism another problems are unemployment, high job turnover rate, large seasonal
employment problems.
8. Prospects and Conclusions
A number of conclusions may be drawn from this brief review. Undoubtedly
there is a need for improved statistical evidence. Methods need to be adopted or
developed to estimate with reasonable accuracy how many of the visitors to the
republics stay overnight and for how long in unregistered accommodation. More
detailed data are required, too, on the regional distribution of tourists and their
expenditure, on seasonality and on the attitudes and intentions of visitors (Johnson,
1995).
If statistical data is registered in proper planning activities related to tourism
becomes easier. In addition, the regional pattern of tourism can be better understood
and regional investments are made according to the needs. As well as coastal tourism,
Turkey has many attractiveness in terms of alternative tourism. Among the most
prominent alternative tourism types rank among; health and thermal tourism, winter
sports, hiking and nature tourism, mountain tourism, rural and eco-tourism the
congress and fair tourism, cruise and yacht tourism, golf tourism. Excessive
agglomeration, tourism and urbanization, lack of infrastructure are most prominent
problems of the Mediterranean and Aegean coasts of Turkey. On the other hand
alternative tourism attractiveness and regions is not evaluated adequately. Linked with
this there is a need to encourage alternative tourism and also planning coastal tourism
again. In this context, Ministry of Culture and Tourism carries out various studies.
Tourism Strategy of Turkey recommend long-term strategies about; tourism planning,
investment, organization, domestic tourism, research and development, service,
transportation, infrastructure strengthening, promotion and marketing, education,
urban scale branding, tourism diversification, rehabilitation of existing tourism sites
and destinations (MCT, 2007).
World Tourism Organization statistics indicate that Turkey in 2011 ranked 7th
in the World for tourist arrivals but in terms of tourist receipts the ranking was 10th
(UNWTO, 2012). Turkey, is clearly the dominant magnet for tourists. Although the
country provides an all-year-round destination for foreign visitors, in the summer
months it can be unpleasantly crowded.
Its popularity has brought increased accommodation provision in five stars
hotels. The growth in hotel construction has increased the number of beds in Turkey
and the supply is now as greater than demand. With the increase the number of hotels
and beds, the prices also come down. These circumstances are especially effective on
coastal tourism. There is a need to encourage tourists to include many of the other
attractions of Safranbolu, Beypazarı, Avanos, Ürgüp, Bergama, Midyat, Cumalıkızık in
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their itineraries. At present for many tourists the only visits coastal areas such as,
Alanya, Manavgat, Antalya, Kemer, Fethiye, Marmaris, Bodrum, Didim, Kuşadası,
Çeşme, İzmir are a week excursions to a limited number of destinations.
The development of the tourist industry in the Turkey in terms of enhanced
length of stay, greater variety of locations visited and increased visitor expenditure is
related to improvements in infrastructure. This will be particularly important to the
increasing number of independent visitors arranging their own individual itineraries
(Johnson, 1995). Tourism - both inward and outward – has been a major contributor to
the Turkey. However, during the three decade there are numerous problems to be
addressed and investment for infrastructure needs to be found. Tourists to the Turkish
Republics are likely to continue to be the rather more specialized interest groups and
the authorities and organizations involved will need to seek ways of maintaining
numbers and encouraging their guests and clients to stay longer, visit additional
attractions and spend more over a longer season (Johnson, 1995).
In case of completion of the work as stated the Document of Turkey Tourism
Strategy, in 2023 is foreseen about, 63 million tourists, 8 billion $ foreign tourism
revenue and 1350 $ expenditure per tourist (MCT, 2007). These works maintains this
topics: tourism planning, organizing, research and development, service,
transportation, infrastructure, promotion and marketing, branding, diversification of
tourism.
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