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Tourism Export Council New Zealand
Chinese Language in New Zealand Secondary Schools
13 October 2015
2
Founded 1971 – Private sector 50 Inbound tour operator members (ITOs) 1300 Allied member ‘product suppliers’ Commercially focused – Business 2 Business
Tourism Export Council who are we, what do we do?
Promotes & sells your product outside NZ TECNZ “buys” your product in NZ
TNZPromotes New
Zealand
RTO’sPromotes your region in New Zealand and
internationally
TIANZShares
information
Advocacy
Business tools
QualmarkA business assessment
system & mark of quality
Why is tourism considered an export industry?
Tourism, like agriculture is an export sector industry but works slightly differently:
• The product is still developed in New Zealand (just like the apple)• It is sold offshore (like the apple)• It is purchased by a consumer in an offshore market (again like the apple)• BUT it is experienced in New Zealand and therein lies the difference
IRDs definition of ‘export’ is a non-resident who purchases a product or service from New Zealand
NZ Top Export Sectors
Source: Tourism Satellite Account 2014
Note: Up until 2009, Tourism was the number 1 export sector for New Zealand
Country YE Arrivals % change % Holiday Hol LOS – Length of stay
Australia 1,294,272 + 4.5% 3.9% 11.3 China 320,432 + 30.4% 33.9% 8.3 USA 236,272 + 11.2% 13.8% 13.9 UK 199,248 + 2.9% 9.7% 27.8 Japan 83,984 + 8.1% 13.3% 10.0
Germany 81,424 + 7.0% 9.1% 48.2 South Korea 60,736 + 13.6% 21.4% 12.2 Canada 51,248 + 5.4% 3.5% 23.6 India 43,392 +24.9% 23.4% 14.4 Singapore 47,520 +6.1% 11.2% 12.6 Malaysia 32,608 +9.0% 10.1% 15.3
NZ Market Trends August 2015
Source: Statistics NZ, Tourism NZ, YE August 2015 International Visitor Arrivals
Why do we need to teach Mandarin in schools?
• Chinese visitors are more confident to travel• More are coming and we need to deliver a quality
experience – language basics and understanding of their culture very important
• The industry is struggling to get Mandarin speaking staff in key frontline roles
China visa applications
2013 % 2014 % 2015 % % change 14 vs 15
General Visitor Visa (GVV) 5,803 33% 7,820 46% 11,345 49% +45%
ADS 11,822 67% 9,340 54% 11,874 51% +27%
TOTAL 17,625 17,160 23,219 +35%
Highlights for September 2015:
• Continued strong growth in the volume of General Visitor (GV) with ADS visa volumes having returned to September 2013 levels. • YOY 35% increase in number of approved GVV/ADS visitor visa pax. This suggests that the rapid growth seen in the number of Chinese visitor arrivals during recent months is set to continue.
GVV is individual visa application – takes longer and more expensiveADS is a group visa – quicker application and cheaper
Immigration information
Visitor visas• Aug 2014 - International student visas
online. • Tourism General Visitor Visas (GVV)
online will follow student online• Student cross border visa like CWC• Chinese version of online mid 2015 but
have to answer in English• Multiple 24 month re-entry visa for
Chinese visitors• E visa will replace paper visa in next 18
months• ADS and GVV visa applications continue
to grow
Employee visas• Special Chinese work visa for
tour guides• China WHV (working holiday
visa) extended 3 months – 6 months
• China WHV proposal to change from 1000 – 5000 like Australia
• Challenges re changes to FTA re time delays
• Queenstown employee exemption from LMC – Labour Market Check
Tourism as a valued career• NZ Chinese do not want to work in tourism as seen as low paid, not a valued
career (same issue as NZ’s)• Government says increase in migrant visas are taking ‘kiwi jobs’• MBIE and industry looking at strategies to promote ‘tourism as a valued
career’• Short term migrant visa approval but we have been warned• Medium – long term we need to upskill NZ students to learn Mandarin and be
more employable in T & H roles• Secondary schools should promote learning Mandarin and look at tourism as
a valued career path for students