CONCEPTS OF TOURISM

DEFINITION OF TOURISMCONCEPTS OF TOURISMNATURE OF TOURISMSIGNIFICANCE OF TOURISMTOURISM MARKETING AND ITS FUNCTIONSTOURISM MARKETING MIXSERVICES OF TOURISM

Definition OF TOURISM

TOURISM: Acc to UNWTO “ Tourism comprises the

activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”.

CONCEPTS OF

TOURISMTourism is composed of

three elements namelyManSpaceTime

TOURISM CAN BE CATEGORISED INTO TWO

1. Domestic Tourism:It involves the trips madeby the local residents withintheir own countries.2. International Tourism:It involves trips betweentwo countries.

NATURE OF TOURISM

THE FOLLOWING ARE THE CHARACTERSTICS OF TOURISM :

INFLEXIBILITYPERISHABLEFIXED LOCATIONLARGE FINANCIAL INVESTMENTINTANGIBILITY

SIGNIFICANCE OF TOURISM

Travelling helps the people to travel distance places of interest and provides entertainment & pleasure.Tourism play a major role in economic and social development.The business can explore their business and get the opportunities of growth by tourism. Employment potential in tourism is encouraged.

TOURISM MARKETING: Tourism marketing is an activity involving

the process of promoting tourism business. Tourism marketing transforms the potential tourists into actual tourist.

the actual tourists.

FUNCTIONS OF TOURISM MARKETING

1.STRATEGIC MARKETING2.TACTICAL MARKETING3.OPERATIONAL MARKETING

TOURISM MARKETIN

G MIX

SERVICES OF TOURISM

Airline servicesRoadway servicesRailway servicesWater transport services

PRESENTATION BYSAHANA .T.M.

DIVYAMANI .K.RVARLAKSHMI .C

QUESTIONS?