Tourism in

The MarianasMANAGING DIRECTOR CHRISTOPHER A. CONCEPCION

MARIANAS VISITORS AUTHORITY

AUGUST 2, 2017

Our Board of Directors

Marian Aldan-Pierce (appointed)

Chairperson

DFS Saipan

Vincent M. Calvo (appointed,

Rota)Vice Chairman

Nick Nishikawa (elected)Secretary

Hyatt Regency Saipan

Gloria Cavanagh (elected)Treasurer

Mariana Resort & Spa

Emma Villagomez (appointed)Member

DFS Saipan

Jerry Tan (elected)

Member

Tan Holdings Corp.

Chris Nelson (elected)Member

Marianas Trekking

Kwang Joong (KJ) Kim

(appointed)Member

Tan Holdings Corp.

Juan O. Barcinas (appointed,

Tinian)Member

Our Management Team

Primary duty is to promote tourism, including organizing and

conducting programs, advertising, and publicizing The Marianas and its attractions to the traveling public

ExecutiveChristopher A. Concepcion

Managing Director

Judy C. TorresDeputy Managing Director

Community Projects/MembershipMartin Duenas

MarketingBruce Bateman

Destination Enhancement

Tatiana Babauta

AccountingJoanna Paraiso

Human ResourcesCarol Chargualaf

ResearchThelma Boyer

Tour Guide CertificationKuen-Hee Han

ProcurementDavid Muna

TinianVida Borja

RotaSandra Atalig

MVA FY2017 EXPENSE DISTRIBUTION

Promotions66%

Personnel10%

Other expenses6%

Destination Enhancement8.1%

DOF Enforcement2.5%

Rota & Tinian2%

Support to gov't agencies 4% Building Fund

1.4%

CNMI Visitor Arrivals

Peaked at 727,000

visitors in 1997

FY 2016 – 501,489

total visitor arrivals

FY 2017 YTD - 33%

higher compared

to FY 2016 (Oct.-

June)

FY 2017- projected

577,735 total visitor

arrivals

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20162017(p)

TOTAL 424 488 536 584 654 722 727 526 492 526 498 425 458 532 530 444 395 397 376 368 338 389 434 444 480 501 578

VARIANCE -90% 15% 10% 9% 12% 10% 1% -28% -7% 7% -5% -15% 8% 16% 0% -16% -11% 0% -5% -2% -8% 15% 11% 2% 8% 5% 15%

-30%

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

0

100

200

300

400

500

600

700

800

CNMI Visitor ArrivalsFY 1991 to FY 2017 Projected

(in thousands)

TOTAL VARIANCE Poly. (TOTAL)

CNMI Visitor Arrivals

51%35%

8%

4% 2%

MARKET SHARE

FY 2017 YTD

Korea

China

Japan

Guam/US

All Others

CNMI Visitor Arrivals

Source Market FY17 YTD

Korea 246,501

China 165,656

Japan 39,723

Guam/US 18,636

All Others 10,893

TOTAL 481,689

Marketing-Japan

New marketing representative office, Access Inc.

Reviving a tired image

“The Marianas” brand introduced

“Marianas 30 Treasures”

3-day Holiday in the Marianas

More direct consumer promotions

“Marianas-chan” (Marianas child)

Airline negotiations

“The Marianas” brand

Logos downloadable at

www.mymarianas.com

Social media hashtag: #MyMarianas or

#TheMarianas

Marketing-Korea

“Paradise for Everyone”

campaign launch

Marianas Ambassador

celebrity appointments

Product placement on

major TV programs

Home shopping program

MICE Incentive Program

Co-op promotions with

airlines, brand name

companies, and other

partners

Marketing-China, Hong Kong

Guangzhou International

Travel Fair, Hong Kong

International Travel Expo

and others

HK Express and other

airline Launch Activities

Media FAM tours

Marketing-Russia, Taiwan

PR and photo distribution to web

portals

Consumer contests:

Video

photo

“Marianas Intern” Contest

FAM Tours

MVA Elected to Board of Discover

America Committee-Taiwan

Media Sales Calls

Awards

China National Tourism Administration

2016 Top 5 of “Top 100 Most Desirable Destinations in the World”

National Tourism Award, China

2016 Destination with the Most

Potential

International Tourism Destination Summit,

Beijing

2017 Top 5 Overseas Destination-

Option Tours

China Travel & Meetings Industry Awards

Best Island Destination

Awards

Marine Diving Fair, Japan

Teteto Beach, 2nd place

Reader’s Choice Best Beach

Managaha, 5th place Reader’s

Choice Best Beach

Saipan, Tinian, and Rota; 4th

place Reader’s Choice Best

Diving Area, Overseas.

Destination Enhancement-Saipan

Architecture, Engineering and

Landscaping Design for Paseo De

Marianas Improvements

Landscaping Services on

Garapan Beach Road & Coral

Tree Avenue

Lifeguard, Security, Maintenance,

and Cleaning services

Marpi Restroom Renovation

Trash Collection in Garapan

Forbidden Island Lookout

And more…

Destination Enhancement-TINIAN

Carolinas Heights Viewing

Deck

Restroom Facilities Renovation

Suicide Cliff Okinawa Prayer

Site renovation

Safety bollards

And more…

Destination Enhancement-ROTA Japanese Sugar Mill train restoration

Tweksberry Beach facilities

renovations

Song Song Lookout railing repair

Swimming Hole facilities repair and

repainting

I’Chenchon Bird Sanctuary facilities

repair and repainting

Mt. Sabana facilities repair and

repainting

Project 360

And more…

Destination Enhancement

Flower Islands Project

Aims to rejuvenate islands with trees

and colorful flowers incorporated into

our professional landscape architecture

Internationally renowned landscape

architect Junichi Inada

Meetings begun to share the vision of

the project

Begins with conceptual master plan for

Saipan, Tinian and Rota; a schematic

plan for 3 airports and Banzai Cliff

Destination Enhancement

Beautify My Marianas

10 Tons of Garbage

collected Oct-May

Littering and illegal dumping

244 groups

89 new litter-control or

apprehending officers

deputized as of July 2017

Community Projects-New Event

Community Projects-KONQER SAIPAN•Sept. 9, 2017

•Governor Inos Peace Park

•Obstacle course challenge

Community Projects-New Event

Marianas Beer & BBQ Festival

Nov. 4, 2017

Garapan Fishing Base

Highlighting Marianas brews

Community Projects

MVA Signature Events

Tinian Hot Pepper Festival

IRONMAN 70.3 Saipan

XTERRA Saipan

Saipan Marathon

Tourism Month

Taste of the Marianas International Food

Festival & Beer Garden

International Festival of Cultures

Hell of the Marianas

Rota Blue Triathlon

Christmas in the Marianas

Other Events MVA Supports

Flame Tree Arts Festival

Saipan International Fishing

Tournament

Tournament of Champions

Pika Bike Race

San Jose, Tinian Fiesta

Tour de Tinian

San Francisco de Borja Fiesta

Rota Coconut Festival, Ayuyu

Festival

Katori/Autumn Festival

And more…

Tour Guide Certification Program

To improve quality of information, safety, and

experience for visitors and reinforce existing

regulations

Proposed regulations published in CNMI Register on

July 28 for 30-day comment period

Will require 20 hours of instruction

Curriculum developed by the MVA to be taught by

Northern Marianas College

To begin October 2017

Tourism Feasibility & Sustainability

Study Immediate Action Plan

Readjust Target Growth Levels

Shorten Airport Arrival Waiting Time

Renovate Existing Properties

Longer Term Plan

Target Levels for Sustainable Growth

High Quality New Developments

Others

Overall

Growth

2016 (Base

Year)

530,525

2017 569,762

2018 611,902

2019 657,157

2020 705,760

2021 757,958

2022 785,987

2023 815,052

2024 845,193

2025 876,448

Si Yu’us ma’ase, olomwaay, and

thank you.