TOURISM INDUSTRY, ITS PROBLEMSAND AS A SOURCE OF REVENUE

Factors affecting tourism industry

Lack of proper infrastructureInability to cope with natural disasters

Inefficiency of Air linesUnfavorable political conditions

Terrorism

Changing weatherRising inflation

Statistics of Pakistan TourismThe total contribution of Travel & Tourism to GDP was (7.3% of GDP) in 2011

In 2011,The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 6.4% of the total employment(3,771,500 jobs) Visitor exports generated (4.4% of total exports) in 2011Travel & Tourism investment in 2011 was 8.3% of the total investment

Contribution of tourism in Pakistan economy

Year GNP Exports

Tourism Receipts

Tourism Receipts as % of GNP

Tourism Receipts as % of Exports

Tourism Position in Export

2004-2005

4970546

854255 10759 0.2 1.3 16

2005-2006

5303974

984767 13199 0.2 1.3 16

2006-2007

5638818

1029267

16643 0.3 1.6 16

As a Source of Revenue

Marketing at local and international level

Government policies for tourism

Maintenance of Tourists information centre

Operations of Tourists transport and tour operation and ground handling for tour groups through Pakistan Tours Limited (PTL)

Development of Tourism infrastructure such as Motels, Resorts, Recreational areas etc

Steady growth in tourismYear Foreign

touristsTotal Revenue

Domestic tourism

Total Receipts

2008 822800 $243.5 $45.5 Rs 27.357

2009 854900 $240.6 $46.8 Rs 23.40314% came for leisure purposes

26% for business purposes

50% to meet their family

15 %_20 % an average rate

1 million tourists

Thank you!!

Pakistan: Tourism Industry Earned $350 million TR