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Tourism Introduction to
When you think of tourism, what comes to mind? Tourism encompasses
a lot more than what people might think. Tourism counts for more
than 1.66 million jobs in Canada. It generates nearly one billion
dollars for New Brunswick alone. It is one of the biggest and
fastest growing industries. Tourism: The activities of persons
travelling to and staying in places outside their usual
environments for not more than one consecutive year for leisure,
business or other purposes. The Tourism Industry The tourism
industry comprises a network of businesses, organizations and
government agencies that provide transportation, goods and
services, programs and other resources to tourists. Some, like tour
guides for example, deal directly with tourists, while others, such
as museum curators, do not. There are more than 400 different jobs
connected to the tourism industry, and they require different
skills, experience and education. Not only does the tourism
industry meet the needs of its customers, it also promotes
businesses, local regions and even our country. Everyone can
contribute to making tourists feel welcome, and help to ensure that
they keep returning. Locals, just like tourism employees, become
ambassadors. We all contribute to the positive impression that a
visitor has of our beautiful surroundings. You can get involved in
tourism from an early ageafter all, two out of every five tourism
workers are between 15 and 24 years of age. WHO is travelling? When
we think of a typical traveler,
we think of the person who is going away on a vacation for leisure
purposes. But, this image leaves out other types of travelers. For
example, we often forget to include the business traveler or the
professional traveler who travels for business and also needs
various goods and services while away from home, and who will want
to enjoy comforts, entertainment and other luxuries like any other
traveler might. Travelling for Vacation or Pleasure
These travelers may travel for many reasons, such as to escape
stress, to enjoy a specific tourist experience, to experience a
different culture, to attend a religious retreat, to visit an old
friend or to attend classes to improve their mind or a recreational
skill. Whether a student, senior, vacationer or world traveler,
these people all have one thing in common: they make a personal
decision to travel for pleasure. Visiting family and friends
People who travel to visit family or friends may do so for
pleasure, out of habit, of because of duty or obligation. Reasons
for this type of travel can vary greatly. For example, a visit to
join family or friends in a tourism experience can be a personal
choice made for personal pleasure. Travelling to attend the funeral
of a friend or relative is not likely done for personal pleasure
and the traveler does not choose when the trip should happen.
Travelling for business or personal reasons
The business or professional traveler travels for work, not for
pleasure. He or she travels on a tight schedule and must get to and
from the destination quickly and efficiently. Wasted time means
wasted money. Examples of this type of traveler include sales
representatives who are constantly on the road, physicians
attending a weekend conference. IT specialists travelling to
install or repair computer networks, and teachers travelling to
another city for Professional Development training. Sometimes, a
business or professional traveler combines a business trip with a
travel for pleasure by extending his or her stay or by bringing
family members to share a tourism experience. Travel and Choice
Travelers can also be defined according to how much choice they
have about where they go and what they do. Choice, or discretion,
can determine the type of experiences, services and products they
look for when travelling. Discretionary Travel Travellers who
choose their own itinerary and have the freedom to change their
plans as they wish are said to be discretionary travellers: They
make the choices about where they go and what they do.
Discretionary travellers generally travel for leisure and personal
enjoyment. Examples of discretionary travel include tourists
visiting the seashore to swim and enjoy the sun, tourists visiting
museums and amusement parks, and people touring foreign countries.
This is the type of traveller most people think of when they hear
the word "tourist. Non-Discretionary Travel
Travellers who must stick to someone else's schedule and whose
reasons to travel are not for pleasure or relaxation are said to be
non-discretionary travellers. They travel for business reasons or
because a specific event or need demands that they travel for a
particular purpose. A business person travelling to meet a client,
or a person travelling to attend a family funeral are both
non-discretionary travellerstheir travel is not for entertainment
or personal enjoyment, and they are not free to choose when, where
or why they travel. Discretionary or Non-Discretionary?
Janet is going to Mexico during the March break. She plans on
relaxing on the beach and reading a good book. She hopes to meet
other student from other countries while she is there. Mrs. Brun
travels from Fredericton to Moncton for a Distance Facilitators
Meeting. She will stay at the Holiday Inn while she is there.
Meetings start and end at 4:30 on both days. She will not have time
to go to the mall. Marcs aunt passed away on Monday. He will take
the train with his mother from Moncton to Quebec so they can attend
the funeral. Jonathan lives in Bathurst but is going to Saint John
to visit his best friend for the weekend. They plan on going to a
concert while he is there. Discretionary or Non-Discretionary? Why
do people travel? Why do people travel? What motivates them to
travel? If you stop and think about it, you quickly realize there
are many reasons. When people decide to leave the comfort of their
home and go to another location for a while, there is always a
reason. If you decided to travel somewhere right now, where would
you go?
What would you want to do? What would you want to visit? Would you
have the same reasons if you were 20 years older or 40 years older?
Knowing your traveller type can help you plan the best experience.
Remember your traveler type and bookmark the screen.