Tourism New ZealandTRENZ 2014 Media Conference – 19 May

What is Tourism New Zealand doing to help achieve the Tourism

2025 aspirational goal of $41 billion in tourism revenue in 2025?

Grow sustainableair connectivity

Target for value

Drive value throughoutstanding visitorexperience

Productivityfor profit

Prioritise insight todrive and trackprogress

Target for value

More higher-value visitorsHigher value markets

Higher value market segments

Grow sustainable air connections

Formalised airline partnershipsCooperate with airport initiatives

Assist with government connections

Visitor experience

Qualmarki-SITE

China readySharing market insights

ProductivityCreate shoulder and off-peak demand

Distribute demand across segments and sectorsEnsure regional spread

Insight

Develop market insight Improve platforms for better industry access

Grow sustainableair connectivity

Target for valueDrive value throughoutstanding visitorexperience

Productivityfor profit

Prioritise insight todrive and trackprogress