TOURISM PROMOTION FOR PALM BEACH COUNTY

THE DESTINATION TEAM

BED TAX INVESTMENT/GROWING THE TOURISM ECONOMY ALLOCATION30% Discover The Palm Beaches

33% Tourism Infrastructure

13% Cultural Council

12% ERM

5% Sports Commission

3% Film & TV Commission

3% TDC / Special Projects

1% Tax Collector

6%NIGHTLY TAX

ON STAYS IN

ACCOMMODATIONS

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MILLION54$

TOURISM WORKS FOR PALM BEACH COUNTY

RECORD-BREAKING VISITATION

GROUP NIGHTS ON THE RISE

Increase in Convention Center Room Nights

since 2014

606%7,500 TO

53,000

92% INCREASE SINCE 2014

012345678

2010 2011 2012 2013 2014 2015 2016 2017 2018

4.434.90

5.476.00

6.306.95

7.357.89

8.02

MIL

LIO

NS

VISITATION TO THE PALM BEACHES

2019

8.22

OUTPACING Florida since 2009

100%INCREASE

VS.

FLORIDA 56%

8 MILLION VISITORS IN 2018

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THE POWER OF TOURISM IN PALM BEACH COUNTY

TOURISM PROVIDES BUSINESSESAND PEOPLE WITH OPPORTUNITIES

ORLANDO

FLORIDA

FT. LAUDERDALEMIAMI

TAMPA

142 mi

25 mi

47 mi

PALMBEACH

COUNTY

Total EconomicI M P A C T of Palm BeachCounty’s economy$ $7.7B

12% VISITORS GENERATE

in direct spending

$5.1B

S u p p o r t s t h el i v e l i h o o d s o f

70,000hardworking people

Tourists Pay

$100 MILLIONin local sales tax

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ALL RELY ON TRAVEL

4 in10 restaurants

1 in10 retailers

60,000households

DTPB: INFOGRAPHIC SERIES IIPalm Beach County Hotel Revenue Terms and Indicators Made Easy

H O T E L

HOTEL OCCUPANCY RATETotal annual percentage of occupied in PBC

2019

72% ROOM AVAILABILITY

• 17.4K hotel rooms PBC = 6.3M potential room nights • 4K shared economy listings (adds 8.5K rooms) = 3.1M potential room nights

• 1.5K rooms in construction = 546K potential room nights

ROOMS SOLD On average 12,500 hotel rooms are occupied in PBC each day = 4.5+ million hotel rooms sold in a year

H O T E L

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DTPB: INFOGRAPHIC SERIES IIPalm Beach County Hotel Revenue Terms and Indicators Made Easy

2018

73% ROOM SERVICE

BREAKFAST

BREAKFST

BARTENDAR

RECEPTIONISTBAGGAGE LINEN CHANGE

KEY TAKEAWAYS • High occupancy means strong visitor interest

• More rooms being built signifies visitation is on the rise • An increase in visitors creates opportunities for everyone

LAUNDRY

FOOD AND BEVERAGE

HOTEL REGISTRATION

HOUSEKEEPING

HOUSEKEEPING

ROOMS AVAILABILITY 2018: 17,000 Hotel Rooms

6.2 million available room nights

HOTEL

REVENUE PER AVAILABLE ROOM (REVPAR)

Average revenue PBC hotels generate per occupied room Average revenue PBC hotels generate per occupied

2019$133

AVERAGE DAILY RATE (ADR)The average room price hotels charge per night in PBC

HOTEL 2019: $185 $188 Leisure • $185 Groups

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